next generation of linkedin career pages product demo [webcast]

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NEXT GENERATION LinkedIn Career Pages Introducing

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Post on 16-Apr-2017

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NEXT GENERATION

LinkedIn Career PagesIntroducing

Agenda

Main new features & benefits

Introducing the new product

More resources

How LinkedIn transformed their Career Pages

Migration specifics

● Reach more of the right talent

Introducing the Next Generation of LinkedIn Career Pages Customer research led to four main themes you’ll see in the new design

● Tell an authentic story

● Drive quality applicants

● Measure impact

Perks and benefits

54%

0.5

66%

Culture and values

50%

Mission and vision

We work for companies, not jobs.

What candidates want to know most about your company

Next Gen LinkedIn Career Pages deliver resultsHelps you attract great talent with an authentic, personalized look at your culture & jobs

Job Views

+175%

+60%Page Views per Visitor

Features & BenefitsNext Generation LinkedIn Career Pages

1. Reach the right talentNew “visual tabs” and dropdown navigation drive organic traffic and discovery

Admins can set Targeted Audience Views to private, or public (appears in dropdown)

Careers tab replaced with Life and Jobs tabs*

* For Search & Staffing customers, “Life” tab will be called “What We Do”

2. Tell an authentic storyLife tab is a rich canvas for companies to tell an authentic story

Featured Leaders

Employee Photos

Employee Articles

Life tab: fully customizable page

3. Drive quality applicantsJobs tab offers every candidate personalized recommendations and insight

Jobs tab is automatically personalized to every page viewer (no Admin setup work!)

Personalized Job Recommendations

Job Search bar

Automated Company Insights

Meet the Team (company employees similar to viewer)

4. Measure key resultsExpanded in-product analytics dash makes it easy to see results and strategic insights

Visitor Demographic Insights

Recruiting Pipeline Impact

Migration SpecificsNext Generation LinkedIn Career Pages

These content assets will migrate over automatically:

● Hero Image● Custom Modules (2)● Employee Testimonials (not

shown in image)

You can then add new content to these modules:

● Video in the Hero● Company Leaders● Photo Gallery● Employee Perspectives

In-product guidance and other resources will be there to help!

Snapshot of how content will be migrated to Next Gen LCPExisting content automatically slots into new design, no customer action needed

September 20th, 2016 (estimated):

● Starting then, you’ll have a window of time to explore & set up new features privately

October 3rd, 2016 (estimated):

● Next Gen pages start ramping (becoming visible) to LinkedIn users

● Ramp happens over estimated 2-4 weeks

Where we go from hereMember ramp timeline

Extreme Makeover:How LinkedIn Transformed their Career Pages

Goals for LinkedIn’s Career Pages:

● A single destination that shows off

employee value proposition.

● Recruit priority talent segments with

personalized experiences.

● Balance personalization with a consistent

story about the culture, mission, vision,

people, and benefits.

LinkedIn’s Extreme Career Pages MakeoverAn inside look into their content strategy and new Career Pages

… After!

Personalized career journeysPublic audience views create an inclusive experience

● Have the experts weigh in. LinkedIn’s

employer brand team asked recruiters for each

job function to recommend leaders and help

write custom modules.

● Always opportunities to apply. In each

custom module, LinkedIn included links to

open jobs to lead candidates on their job

search journey.

Targeted audience views for key job functions

Custom modules for targeted audience

Featured leaders in targeted job function

Hero image shows company dynamic & employee experience

Links to apply to jobs

● Prioritize key recruiting segments. LinkedIn

created targeted audience views for priority job

functions, and then customized each view with

unique content.

Cohesive employer brand storyCopy and visuals communicate company mission and values

Hero image has consistent branding

Custom modules on company culture and diversity appear in every targeted view

● Identify your strategy. Since custom modules

are so flexible, think about your goals and how

these custom modules can help you achieve

your goals.

● Balance customization with consistency.

LinkedIn chose to use 2 out of the 3 custom

modules to communicate company culture.

They appear in every targeted audience view.Links to videos and blog posts re-inforce culture and values

● Visuals that align with the brand. LinkedIn’s

hero image for each targeted audience view has

consistent photography style & branding.

Curate employee contentEncourage employees to tell their story

What work life is really like

Position your employees as thought leaders

● Call for content. Ask employees to share

their work life. LinkedIn partnered with

internal comms to send emails, post

articles on the company intranet, and

make announcements during all-hands.

● Personalization at scale. Make each

targeted audience view more colorful with

employee photos and articles specific to

each audience.

Measure success instantlyHow LinkedIn plans to measure employer brand

How candidates engage with your page

● Use data to prioritize talent. LinkedIn

plans to use the visitor growth and

demographics to prioritize their key talent

segments - which segments to retire, or

new segments to focus on, etc.See the types of talent you attract

Measure visitor growth and frequency

● Optimize employer brand strategy.

LinkedIn will use the talent brand

analytics to understand candidate

behavior, competitor engagement,

identify strengths and weakness, and

turn shortcomings into strengths.