THE FUTURE OF CONTENT AND DESIGN

Next-Level C ol laboration NOW WHAT? CONFERENCE 2016 - @REBEKAHCANCINO

Meet Ed Catmul l Photograph by Deborah Coleman, Pixar

Tens of thousands of ideas http://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust

“I realized the most exciting thing I had ever done was to help create the unique environment that allowed that film to be made.”

-  Ed Catmull, Pixar Co-Founder & CEO

“TO PRESERVE THE

OF FORCES NECESSARY

TO CREATE “

conf luence magic.

Work used to be simple

We expect so much of our lives to be online

C ontent is at the heart of everything we design

2001 cal led, it wants its workf low back

http://cdn.softlayer.com/innerlayer/IBM370.png

And yet here we are...

Stil l disconnected

H TML wireframes! Atomic design! Adaptive content! Style tiles!

“Until we got stuck.” PROTOTYPING YOUR WORKFLOW

“Meeting the demands of a multi-device web is less a problem of technique, and more one of communication.”

- Mark Llobrera

Finding our way forward MAKING NEXT-LEVEL COLLABORATION

POSSIBLE

The whole is greater than the sum of its parts

The value of effective col laboration Create alignment Remove politics Reduce rework Boost morale

Create alignment = deliver better outcomes Remove politics = launch faster Reduce rework = decrease costs Boost morale = increase productivity

@REBEKAHCANCINO

Latching on to someone else’s process or finding the next shiny tool that will save the day.

It’s not about...

@REBEKAHCANCINO

IT’S ABOUT CREATING THE ENVIRONMENT FOR OUR OWN PROCESS TO

emerge.

@REBEKAHCANCINO

How can we set the stage for our own magic?

An unspoken prerequisite: WITHOUT OPENNESS, WE CAN’T HAVE EFFECTIVE COLLABORATION.

Open by design

Design, content, and code

aren’t solo sports

What’s inside a culture of openness?

Personal openness IT ALL STARTS WITH ME

An open mindset and personal belief system grounded in humility, equality, and respect for fellow collaborators. This personal lens of openness defines how you see everything else.

http://rlv.zcache.com/neon_open_sign_framed_in_a_heart_shape_in_a_wind_postcard-r921910cb3db84ba9992f161fd2a5b51c_vgbaq_8byvr_1024.jpg

Being open to the ideas of others lets others know we’re down to col laborate

FAUCET FUNNEL

Suspend judgment

Go for quantity

YES, and…

Embrace the unusual

Let go of ego

Accentuate the positive

Think strategically

Align to goals/objectives

Check for feasibility

Avoid default decisions

First faucet, then funnel

Know what you don’t know, asking questions creates opportunity

“Humility is a critical strength for leaders and organizations possessing it, and a dangerous weakness for those lacking it.”

- Dusya Vera Ph.D., Strategic Virtues: Humility

as a Source of Competitive Advantage

3 easy ways to practice 1)  Include someone you normally wouldn’t

2)  Suspend judgment

3)  Stop pretending, just ask

Active openness PUTTING PERSONAL OPENNESS

TO GOOD USE

Active openness is putting personal openness to good use. It’s when we channel our open mindset into courage, curiosity, and care for the whole outcome.

“Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.”

- Nicole Fenton

Just jumping in helps you add value where it counts

This is Chris @CHRIS_CORAK

I THINK ONE THING THAT I TRY TO BE REALLY CONSCIOUS OF IS PROBABLY TONE.

AND JUST, I DON’T KNOW. THERE’S COOL WAYS TO SAY THINGS, AND DEFINITELY WAYS TO SAY THINGS THAT FEEL ACCUSATORY OR NEGATIVE.

I THINK, A LOT OF IN THE WAY YOU SAY SOMETHING COULD MAKE SOMEBODY EVEN RECEPTIVE TO LISTENING TO YOU (AND ACTUALLY HEARING YOU).

MAYBE A GOOD WAY TO GET PEOPLE TO LISTEN TO YOU IS TO TRY TO BRING FACTS TO THE TABLE.

IF YOU HAVE DATA TO BACK UP SOMETHING YOU’RE TRYING TO TALK ABOUT, IT’S DEFINITELY MUCH EASIER TO, I THINK, GET PEOPLE TO LISTEN TO YOU.

EVEN IF I HAVE A HUNCH ABOUT SOMETHING…

IF I CAN HELP PROVE IT, THEN I FEEL LIKE MY IDEA IS RECEPTIVE FAR MORE OFTEN (THAN IF IT JUST SOUNDED LIKE A THOUGHT THAT DIDN’T HAVE MUCH TO IT).

IDEA

METRICS

PEOPLE

GOALS

BUSINESS

CASE

METRICS

PEOPLE

GOALS

Approach value and benefits Supporting facts and data Players involved and their role Business goals and user needs met

Building your business case IDEA

trust Building a business case for collaboration builds and uncovers hidden . potential

@REBEKAHCANCINO

Broad knowledge, deep expertise

C ontext builds greater understanding

3 easy ways to practice 1)  Ask a teammate about their work 2)  Build a business case 3)  Diversify your education

@REBEKAHCANCINO

Outward openness PRACTICING EMPATHY FOR OTHERS

Outward openness is an exercise in empathy. It’s when we work to understand the needs of those we are designing for, and create solutions that are right for their needs.

BUSINESS GOALS

CUSTOMER NEEDS

Find balance

THINKING

DOING FEELING

Start with context @danieleizans

Talk to real users, f ind ways to better f it into their lives

USER + NEED + INSIGHT

An anxious mother sending a grad gift

To feel

good about her gift choice

Once she sends the berries she worries

about if her niece will be there to receive it,

will they spoil?

Uncover insight

Formulate a problem statement, together

We believe that ___________ has ________________ and that ______________may solve this problem by ____________________ and _____________________. We will know we have succeeded when ___________________and/or ____________________ reaches ___________________.

(USER) (PROBLEM)

(THIS SOLUTION)

(THIS ASPECT) (THAT ASPECT)

(QUANTATIVE MEASURE)(QUALITATIVE MEASURE)

(THIS LEVEL)

@kevinmhoffman

Share the insight with the team

@AURASELTZER This is Aura

INTERNAL NEEDS

BUSINESS GOALS

CUSTOMER NEEDS

3 easy ways to practice 1)  Workshop it out! 2)  Invite users to the research process 3)  Take your best idea off the table

@REBEKAHCANCINO

Exponential openness POSSIBILITIES THAT WEREN’T THERE BEFORE

Exponential openness happens when cross-discipline teams come together to co-design something greater than any one person could on their own. This is where the benefits of collaboration increase rapidly.

Hey, Joe! @WORKJOESTEWART

MAKE SURE INVITED.

everyone’s

ALL THE DIFFERENT PEOPLE WHO UNDERSTAND ALL THE DIFFERENT PARTS OF WHAT’S GOING TO MAKE A PROJECT SUCCESSFUL

DESIGN AND DEVS UX PEEPS CONTENT STRATEGISTS STAKEHOLDERS (USERS, TOO) PRODUCT MANAGERS CREATIVE DIRECTORS and more!

“Part of why we’re actually able to undertake such a big process so successfully is that we didn’t have a wall that we tossed things back and forth over. It was really very tight feedback loops. Very collaborative.”

- Dean Cookson, VP CIO Virgin America

Business goals and objectives Prioritized, measurable goals and objectives.

User tasks Researched, prioritized user tasks.

Define user information needs and tasks

Prioritize user f low and content hierarchy

Map to layout and discuss functionality and interactions

3 ways to encourage...

@REBEKAHCANCINO

1)  Design a meeting differently

2)  Get executives involved 3)  Team up

And so... JUST TO WRAP THINGS UP

COLLABORATION AND CO-DEIGN ARE TO BUILDING THE INTERCONNECTED EXPERIENCES OF THE

future.

essential

@REBEKAHCANCINO

A CULTURE OF SETS THE STAGE FOR SUCCESSFUL AND .

openness

col laboration co-design

@REBEKAHCANCINO

1)  PERSONAL OPENNESS be humble 2)  ACTIVE OPENNESS just jump in 3)  OUTWARD OPENNESS start with heart 4)  EXPONENTIAL OPENNESS join forces

Ways to champion openness

@REBEKAHCANCINO

Let’s do this

togetherly.co

@REBEKAHCANCINO

Thanks, y’al l!