next practices for integrating facebook into your pr / marketing
DESCRIPTION
Presentation on "5 Next Practices for Integrating Facebook" by Tim Marklein (@tmarklein), Technology & Analytics Practice Leader at WCG (@wcgworld). Presented at PR News Facebook Conference in San Francisco August 9, 2011. Covers key next practices for organizations embracing Facebook, so they can better leverage Facebook and other social channels as part of their marketing, public relations, customer service, recruiting, e-commerce and other business initiatives.TRANSCRIPT
5 Next Practices for Integrating Facebook Tim Marklein, @tmarklein PR News Facebook Conference San Francisco, August 9, 2011
Contents are proprietary and confidential.
7.5
“Fans First”
NEXT PRACTICES
Engage me, don’t just impress me
Anticipate actual conversation
Analyze, optimize & experiment often
Pick an outcome, any outcome
Contents are proprietary and confidential.
Pick an outcome, any outcome
Contents are proprietary and confidential.
“Fans First”
Contents are proprietary and confidential.
Engage me, don’t just impress me
Contents are proprietary and confidential.
Engage me, don’t just impress me
Contents are proprietary and confidential.
Anticipate actual conversation
Contents are proprietary and confidential.
Analyze, optimize & experiment often
Contents are proprietary and confidential.
é 41% Daily Consumer Conversations
é 894%
Facebook Fan Count
é 216%
Active Daily Facebook Fans
é 801%
Links to Brand Web Site
é 769%
Key Message Penetration
