2013 Next Big Thing

How we think. How we act.

DESIGNIT

thing(s). thenextbig

2013 Act as one2010 2020

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Context

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San Francisco / Silicon Valley / Bay Area

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“A perfect storm for innovation”

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Academia

Venture Capital

Incubators

Big firms

Start-ups

Cross- fertilization

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At a glance:

$11.2 B2012 VC Investment in Silicon Valley

64 %Foreign workers

17IPO’s in 2012

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Circle of (entrepreneurs) life:

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01 Idea

02 Funding

03 Success failure

04 Invest in new company

05 Rinse and repeat

06 Become a partner at a VC firm

00 yrs 10 yrs 20 yrs

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1995 Netscape IPO

2001 Loudcloud / Opsware IPO

2005-09 SuperAngels

2009 Andreesen Horowitz launched

2013 Andreesen Horowitz has $2.7B under management

1994 Netscape founded

2013 Open Day

5 key trends.

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5 key trends

Internet of things 3D printing Crowdsourcing Wearables Robotics

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Internet of thingsKey players

Cisco, GE, IBM, Siemens

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At a glance:

75 bConnected devices by 2020

9 xThe number of currently connected devices

$14 tCisco’s analysis of potential value creation from IOT

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What it means for us:

Smart about sensorsData science / automationData analytics & visualization Data alchemy Connected experiences / mobileSoftware

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Connecting the dots:

Phase 1 will connect the dots at an infrastructure and technology level.We need to make sense of the data, creating focused, meaningful products, experiences & services for companies and consumers.

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3D printing

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Key players

Autodesk, Stratasys, Fuel 3D

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At a glance:

20 %3D printer output as final product today

50 %Estimated final product by 2020

x 3Market size will triple by 2018

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PrototypingCustomized prostheticsArt / jeweleryDental and skeletal implantsArchitectural scale modelsBattery technology

Currently used for:

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Focus on high-value areas of IDExperiment with 3D for clientsCreate joint cases with key playersReassess our assets - leverage themRedefine our client facing value-add4D self-assembling objects

What it means for us:

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Crowdsourcing

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Key players

Kaggle, OpenIDEO, Fiverr, xPrize, P&G

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Quote

“No matter who you are, most of the smart people work for someone else”

Bill Joy - Cofounder, Sun Microsystems

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At a glance:

6.3 mNo. of people involved in crowdsourcing in the US

Increase in revenues from 2011

75 %$376 mRevenue generated by crowdsourcing in 2012

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Micro tasksIdeation / creative workExpertise based tasksFreelance workHigh-value competitions

Currently used for:

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GoldCorp 125 teams400 mb of data$500k investedIRR = x 50-75

2 Stories.

Linux 1.0 in 3 yrs2.6.8 valued at 1.14BTotal 2008 revenuesestimated at $35.7B

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Local motors. RallyFighter.

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Think outside the organizationTap into trends and support with dataThe best AI engine on the planetAllows us to move up the value chainAlways-on human networks. 24/7/365

What it means for us:

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Wearables

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Key players

Nike, Google, Intel, Jawbone.

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At a glance:

$750 m $5.8 bEstimated market size by 2018

171 m Estimated number of units shipping in 2016

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Value of the wearable computing market in 2012

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HealthcareSports / fitnessMilitary / industrialSmart clothingAutomotive

Currently used for:

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Growth in quantified-self movementPart of a larger ecosystemMobile partner appsA big data opportunityInterdisciplinary design challenge

What it means for us:

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Robotics

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Key players

Rethink Robotics, Ekso Bionics, iRobot,Intuitive Surgical, Romotive, 3D Robotics

2013 Act as oneMorgan Quigley - Founder ROS.

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At a glance:

159,000Number of industrial robots sold in 2012

10.5 %Annual growth rate through 2016 (est.)

70 %Of robots sold toJapan, China, the United States, Korea and Germany.

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In the news:

Leading roboticists talked about recent projects...at a White House hosted Google+ Hangout Friday”

Source: The robotreport.com

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HealthcareIndustrial automationMilitary Consumer telepresenceHome service automation

Currently used for:

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< In summary >

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Everything’s connected.

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ScalabilityLinear vs. exponentialPhysical + digitalNetwork effectsThinking + doingTransparency / accessibility