nextgenerationclassifieds_icma 2010
TRANSCRIPT
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Suchi MukherjeeGumtree
Next generation classifieds
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Classifieds Ancient form of commerce
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Social networks As ancient as human civilisation itself
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2 = 1
5 = 12
12 = 66
Web 2.0 incarnation
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100 million = ?
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82 million active usersGMV = $60 billion per
quarter640 million listings per
quarter
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The world of possibilities
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Niche : 19,000+ knitters
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Classifieds : Big opportunity
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Approach 1
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Approach 1Approach 1
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Approach 1The
alternative
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What do users want?
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Simple usability
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Free by default with no formulaic way to trade
Freedom
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Abundance but more importantly
Value
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Trusted face-to-face common sense trading
Trust
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Format agnostic
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Value for sellers
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Value for buyers
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Trust
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Trust
Vikki’s selling an iPodJon wants to buy an iPod
Trust
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Jon check’s Vikki’s info
Trust
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Jon creates an action
Trust
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Which shows up on his friends’ news feeds
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Approach 1The
alternative
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570 % 1082 %
87 % 63 %
The ground swell?