nextgenerationmediaquarterlyjan2012 120126025443 phpapp02
Post on 21-Oct-2014
309 views
DESCRIPTION
Next Generation Media Quarterly January 2012by Dan Calladine on Jan 26, 2012TRANSCRIPT
![Page 1: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/1.jpg)
Property of Aegis Media. All rights reserved.
1
![Page 2: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/2.jpg)
Property of Aegis Media. All rights reserved.
2
Produced by
…
![Page 3: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/3.jpg)
Property of Aegis Media. All rights reserved.
3
Produced by
The Next Generation is…
- Technology transforming
media
- Content accessible anywhere
- People in control
![Page 4: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/4.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
![Page 5: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/5.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
91% of online Americans use social media
5
Produced by
![Page 6: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/6.jpg)
Next
Generation
People
Property of Aegis Media. All rights reserved.
Over 35s are more likely to own a digital
camera
6
Produced by
![Page 7: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/7.jpg)
Property of Aegis Media. All rights reserved.
![Page 8: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/8.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
How mobile computing has grown
8
Produced by
![Page 9: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/9.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
There are 128m 3G subscriptions in China
9
Produced by
![Page 10: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/10.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
An estimated 6.8m smartphones were activated
around the world on Christmas Day
10
Produced by
![Page 11: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/11.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
An estimated 1.2bn apps were downloaded in the
last week of 2011
11
Produced by
![Page 12: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/12.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
Transactions on Kenya’s mobile M-Pesa service
are larger than on Western Union
12
Produced by
![Page 13: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/13.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
20% of the traffic to FT.com now comes from
mobile devices
13
Produced by
![Page 14: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/14.jpg)
Next
Generation
Mobile
Property of Aegis Media. All rights reserved.
10% of iPlayer viewing is through a mobile
device
14
Produced by
![Page 15: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/15.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
![Page 16: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/16.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
The Guardian gets 1m page views a day via
16
Produced by
![Page 17: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/17.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
YouTube had over a trillion video views in
2011
17
Produced by
![Page 18: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/18.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
One Direction fans played along with #1D
CyberPunk
18
Produced by
![Page 19: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/19.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Stephen Fry leveraged his 3.5m Twitter
followers to sell Sherlock Holmes
19
Produced by
![Page 20: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/20.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Reebok’s 3D street art project
20
Produced by
![Page 21: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/21.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
Converse’s low tech treasure hunt
21
Produced by
![Page 22: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/22.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
25 ways to wear a scarf in 4.5 minutes
22
Produced by
![Page 23: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/23.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
![Page 24: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/24.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
70% of Square merchants didn’t take credit card
payments before
24
Produced by
![Page 25: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/25.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
50% of Fandango users in the US are using mobile
cinema tickets
25
Produced by
![Page 26: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/26.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
Coca Cola & Google‘s NFC vending machines
26
Produced by
![Page 27: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/27.jpg)
Next
Generation
Technology
Property of Aegis Media. All rights reserved.
A WiFi vending machine in Japan
27
Produced by
![Page 28: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/28.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
![Page 29: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/29.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
8 of the 10 most followed people on Twitter are
women
29
Produced by
![Page 30: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/30.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
The US X Factor got 94,000 mentions in social
media per episode
30
Produced by
![Page 31: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/31.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
51% of UK X Factor viewers used Facebook as
they watched the programme
31
Produced by
![Page 32: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/32.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Brands are Hanging Out with fans on Google+
32
Produced by
![Page 33: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/33.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Stephen Fry leveraged his 3.5m Twitter
followers to sell Sherlock Holmes
33
Produced by
![Page 34: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/34.jpg)
Next
Generation
Social Media
Property of Aegis Media. All rights reserved.
Real names will be needed for microblogs in
China
34
Produced by
![Page 35: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/35.jpg)
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
![Page 36: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/36.jpg)
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
Starbucks’ NFC checkins promotion in China
36
Produced by
![Page 37: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/37.jpg)
Next
Generation
Location &
Loyalty
Property of Aegis Media. All rights reserved.
The 3 new Fall shows in the US with the highest
GetGlue checkins all got re-commissioned
37
Produced by
![Page 38: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/38.jpg)
Next
Generation
Content
Property of Aegis Media. All rights reserved.
![Page 39: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/39.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
A mobile site re-design generated a 500% increase
in sales for New Look
39
Produced by
![Page 40: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/40.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
49% of people exposed to Doritos ads in Xbox LIVE
later bought Doritos
40
Produced by
![Page 41: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/41.jpg)
Next
Generation
Effectiveness
Property of Aegis Media. All rights reserved.
A tweet from Selena Gomez drove over 20,000
downloads
41
Produced by
![Page 42: Nextgenerationmediaquarterlyjan2012 120126025443 Phpapp02](https://reader034.vdocument.in/reader034/viewer/2022051816/5445886cafaf9fdf2a8b4598/html5/thumbnails/42.jpg)
Property of Aegis Media. All rights reserved.
Produced by
@
Property of Aegis Media. All rights reserved.