NFC Fact, Fiction and Friction

• Theresa (Billy) Gordon

NFC Fact, Fiction and Friction #

The Greatest Impact of All:

Marketing and Advertising “Information” Delivery

“Creating Opportunity and

Leading Adoption”

NFC: Fact, Fiction and Friction

NFC

• Tool• Adoption • Social Networks

NFC Fact, Fiction and Friction #

NFC: Fact, Fiction and Friction #

NFC as a Tool:

NFC as a Tool:

• Keyless Entry• Ticketing and Check-in • Coupons and Payments• Information Sharing• Real Time Brand Engagement• Social “Currency”

NFC Fact, Fiction and Friction #

Always with us, Always on.Emotional Connection-Instant Gratification

and Mobile Wallets.

NFC and Mobile Devices:

We EXPECT an Experience.

NFC Fact, Fiction and Friction

NFC Adoption:• Availability of NFC Enabled Devices • Security • Education and ease of Use: Internal: Your Organization External: Client and Consumer with others: platforms, devices, wallets, etc.

NFC Fact, Fiction and Friction #

NFC: Fact, Fiction and Friction

Brands, retailers, advertisers entertainment and media networks;

including publishing and out-of-home

are all seeking new ways to engage individuals, to demonstrate value,

to motivate action, and deliver information, drive

commerce.Social Currency

NFC: Fact, Fiction and Friction

NFC: Fact, Fiction and Friction

Making “Messages” Portable:

All NFC “touch-points” become portable, allowing mobiledevice users to capture information for immediateand/or future benefit and for sharing:

sharing “content, experiences, and promotions”to others and on social networks.

Social Business

NFC: Fact, Fiction and Friction

NFC: Fact, Fiction and Friction

NFC: Fact, Fiction and Friction

Corporations, organizations, institutions, manufacturers, and companies including individual consumers:

are all seeking new ways

to engage individuals, to demonstrate value,

to motivate action, and deliver information, develop relationship.

Social Communities

NFC: Fact, Fiction and Friction

NFC: Fact, Fiction and Friction

Making “Messages” Portable:

NFC not only make messages portable;

NFC “touch points” make messages:interactive, trackable, and “changeable” in often in “real time”

which provide many “business metrics” such as:Metrics on engagement Metrics on consumer behavior

that drive decisions and success.

NFC: Fact, Fiction and Friction

College Ecosystem

NFC: Fact, Fiction and Friction

NFC = Social BusinessSocial Currency = trust, actions, points, likes, coins,

... Trust: drives influence, engagement, and relationships. Promotes ability to declare, collect, drive and share.

Social Business = P2P: Business messages delivered through people-to-people relationships.

Social Communities: Activity Driven.

NFC: Fact, Fiction and Friction

Thank you.

Theresa Gordon973-769-3266

Near Field Connects @nearfieldconnectswww.nfconnects.com