nfc deployment out-of-the-box august 2010 for additional information contact:
TRANSCRIPT
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NFC deployment
Out-of-the-Box
August 2010
For additional information contact:
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Agenda
NFC technologies, added value and trends
Think&Go NFC and solutions Use cases and added value What we learned so far
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NFC is awaited …
too few NFC phones yet no solid business model too few NFC services
…but users want it !
NFC= Easiest way to access information from a Phone 3 modes: Card, Tag Read/Write, Peer-to-Peer
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Not enough NFC phones: maybe 20% in 2014! After 4 years, iPhone only covers 15% of Smartphones & 7% of all phones
Issue in Transport SWP Architecture is slow today
Current NFC Native Phone Issues
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2010: NFC Alternatives
Waiting for NFC native phones to go mainstream…
Alternative solutions address today’s needs Active BT Stickers, SIM Add-ons, SD-
Cards, USB keys, …
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20+ NFC External Modules
For complete and updated NFC External Module information sheet: [email protected]
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Our conclusions so far SD Card, SIM Add-on are used for: Card Emulation mode only.
BT Active Stickers and iCarte are used when: need of Full NFC Alternative solutions with the 3 NFC modes!
on most of the phones.
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Think&GoNFC: mass-NFC solution provider
Enable NFC Mass Deployment
- Attractive NFC Services/Use Cases, Over 300 phones/NFC Agnostic, Innovative Business Model -
Retail, Transport, Bank, Homecare, … Innovative IP: 2 patents pending Lots of Unique technologies / features
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T&G Value Proposition
Consulting define NFC strategy & Business Model covering NFC services for all phones manage mass-deployment and support
Services development of Cardlets, Applets development of NFC services, link with Backoffice
Solutions platforms NFC development platform: NFC agnostic + SE agnostic NFC Alternative device provider, including iPhone Recruitement & Support platform
Business Model following our Solutions, we can even offer NFC Alternative Device for free
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T&G solutions
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Solution architecture
Applications
Applications
Any NFC/SE hardware(alternative
NFC devices or NFC native phones)
Any NFC/SE hardware(alternative
NFC devices or NFC native phones)
Tag interpreter, multi-app manager
Tag interpreter, multi-app manager
NFC WrapperNFC Wrapper
- NFC Store: . End-user Recruitment platform . Accounting, Billing, …
- NFC driven Content platform
- NFC Behavior Tracking/Monitoring- NFC Advertising platform- NFC driven Social Networking
- SE manager: . Couponing . link with TSM
- NFC Store: . End-user Recruitment platform . Accounting, Billing, …
- NFC driven Content platform
- NFC Behavior Tracking/Monitoring- NFC Advertising platform- NFC driven Social Networking
- SE manager: . Couponing . link with TSM
Phone Cloud
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Technical Worldwide Premiere
- use in Retail -
Read/Write any Tags,on any Android phones
Leclerc: Big Retailer
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Leclerc: multiple NFC devices, one service
o Stickers on BlackBerry, Android, JavaME, …
Home Screen on Android & iPhone
o iCarte for iPhone
App= Special Offer management
o NFC native Phones: Samsung Player one, Sagem Cosy
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T&G Value in Finance
Reach a Large User base, mass deploy Use case
- beyond Payment and link with TSM - on-line banking, key generator build the Partner Ecosystem to maximize the NFC
Service Offering Business Model
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T&G Value in Transport
Reach a Large User base, mass deploy Use case:
not only Ticket/Pass (Card emulation mode) Ticket reload > for Tourists Bus/Metro information (Tag read mode)
trigger Services for Tourists and others Parking
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T&G value in Ports
Port management
mass deployment, NFC phones & others Parking, access control Service access: showers, electricity, …
buy services, re-load existing cards
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T&G value in Tourism: Grasse
Historical Tour
mass deployment, NFC phones & others
compliant with the city of Nice
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What we learned with our customers
Recruite the relevant educated users! User Experience : Make it easy! Design > change form factor & design Logistic, Training & Survival Kit Support 1st & 2nd level
Overall, deploying NFC over a wide number of phones is beyond technology!