nfc in berlin - social networking live
DESCRIPTION
Presentation of the WIMA 2009 conference, which took place in Monaco from April 22nd to April 24th. It shows first hand experiences on the social tool friendticker and our NFC stickers in Berlin.TRANSCRIPT
NFC in Berlin: Social Networking LiveFlorian Resatsch, 23.04.2009 – WIMA 2009, Monaco
Agenda for the next 20 minutes ☺
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?
Agenda for the next 20 minutes ☺
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?
About NFC: just use it – Why?
About NFC: just use it – Why?
If there is an easy technology,
you just use it ☺
Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?
NFC - You've Come a Long Way (or not?)
• Why did we move towards social networks anyway?– High user numbers on consumer side– Good reputation among companies– But, where is the business case? – NFC came a long way in terms of assumed infrastructure, but
not as a technology– The social networks link is rather new
• A solution to the „Chicken and Egg“ thing?– High user numbers are possible – High adoption rate can be tough (tipping point)– But, where is the business case then?
Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.dehttp://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?
It is a mobile website. It answers the following questions:•WHERE ARE YOU RIGHT NOW?•WHAT ARE YOU DOING? •WHERE IS THE HOT SPOT?
First location based social ticker on NFC-Tagging
How it works
We use NFC stickers in bars, restaurants & clubs
Utility and Design Patentservtag™
Home
…is a ticker about people and locations you like. Find popular places and new people there.
Ticker
locationspeople
place
Communication without Friendticker
E-Mail CallSMS
Information quantity
Day
Overload
Communication Gap
Where are you right now?What are you doing?
Where are you right now?What are you doing?
The location based social ticker enables a radically simple new communication stream
E-Mail CallSMS
Information quantity
Day
STREAM
Where are you right now?What are you doing?
Where are you right now?What are you doing?
Locations in every city in Germany in 8/2009
Cooperation with offers hundreds of thousands locations in Germany and across Europe.
exclusive mockup preview
Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?
2008: Berlin: >200 locations tagged
Double side outdoor enabled NFC / QR / SMS Tags
Unique printing development together with
Utility Patent + Design Patent
Every Sticker is unique.
Exemplary pictures of bars in Berlin with stickers
We tested three possible ways of LBS Tagging
What‘s quick?What‘s quick?
What‘s usable at night?What‘s usable at night?
What can people remember?
What can people remember?
Utility Patent
Sponsored by
How to deal with location owner
Developed with
USP: unique knowledge of LBS outdoor and indoor mobile tagging for whitelabel solutions Utility Patent
Agenda
1. About NFC: just use it
2. NFC - You've Come a Long Way (or not?)
3. Introduction of friendticker.de http://friendticker.de
4. First hand experiences from Berlin
5. Where are we heading?
NFC – next steps from our point of view
1. Friendticker.com 1. Marketwise: Join forces in social network activities 2. Use migration paths (iPhone App, Android, etc.) 3. Team up with mobile website players 4. Team up with handset manufacturers to distribute NFC
functionality
2. To all corporate players1. Support young and innovative companies to get things going!
(It will pay off in a few years)2. Build NFC in a top down approach! 3. Don‘t cut your staff in research
Register now on Friendticker.com ☺
