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TRANSCRIPT
NFC in Retail: Looking
Beyond Payment
Sherif Samy
Commercial Director - UL
Transaction Security business
March 21, 2014 | San Francisco
About UL – Standards, Compliance, and Safety
Cabling
Alarm systems Vaults
Sustainability
Efficiency
UL certifies against
own ‘UL standards’... ...as well as formal
industry standards
FCC WiFi
Energy Star Bluetooth Low Energy
Consumer Merchant
Issuer Acquirer
‘Classic’ 4 corner modelof retail payments
Transaction layer
POS
Acquirer Processor
Processing layer(scheme, PSP)
Financial layer(ACH, FinancialInstitution, Bank)
magnify
Phone HW
OS
App
Dongle
Payment Gateway
Scheme Licensee
Merchant Services
Merchant Settlement
ACH Gateway
Deposit Accounts
Bank (PI) Licensee
UL Transaction Security
Expanding UL’s public safey mission...
...from physical into the digital world
• Payments
• Mobile
• Digital security
• Vertically integrated
Evolution of Payments
Embossing Magstripe
EMV Chip
Contactless Chip
NFC widens your project scope and possibilities “thinking from a consumers perspective”
Its not just a form factor replacement
Product Discovery
Read reviews
Compare products
Social media
Browse catalogue
Buy where?
Get offers
Find merchant
Store locator
Loyalty
Transact
Close deal
Redeem coupon
Pay
Up selling
Delivery
Download content
Track & Trace
Shipping details
e-Receipt
Customer care
Electronic receipts
Help desk
Write reviews
Demand generation (advertising, direct marketing)
NFC widens your project scope and possibilities “thinking from a consumers perspective”
Its not just a form factor replacement
Product Discovery
Read reviews
Compare products
Social media
Browse catalogue
Buy where?
Get offers
Find merchant
Store locator
Loyalty
Transact
Close deal
Redeem coupon
Pay
Up selling
Delivery
Download content
Track & Trace
Shipping details
e-Receipt
Customer care
Electronic receipts
Help desk
Write reviews
Demand generation (advertising, direct marketing)
Get to understand your customers.
Unknown customer Known customer Understood
customer
NFC use cases – Before check-out
Check-in and get real-time offers
Get rewards
Find your way – incl. shelf info
Get pricing and check offers
Get further info on supply chain
Order online for delivery
Direct (remote) Merchants communication
Get Product information and reviews
Get offers and coupons
Get merchant locations
Buy product remotely & collect in store
Smart Posters
Retail Shelf NFC labels
NFC use cases – During check-out
Add / redeem gift cards
Add & redeem loyalty points
Add and Redeem coupons
Receive relevant mobile marketing
Check balance
Check transaction details
Tap and pay
Self-scanning and self-check out
P2P/transfer payment
Obtain digital receipt
NFC use cases – After check-out
Delivery and returns management
Product warrantee – automatic registration
Transaction history & balance information
Customer service
Reviews on social media
Targeted relevant marketing
Some last thoughts…
• NFC can be applied to different stages of the m-commerce
funnel
• The value is the combination of NFC and mobile phone
capabilities
• NFC or other technologies like QR or BLE should not be
seen as competing but rather complementing technologies
depending on use case.
