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! Concept of the NFC Technology! Three Modes of NFC Services! NFC Trends! Comparison of NFC and Mobile
RFID Services! Issues in Adopting NFC
NFC (Near Field Communication)
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Concept of the NFC Technology"""" NFC (Near Field Communication) Technology
NFC is a short-range wireless technology which enables
the communication between devices over a short
distance (hands width). ※
# NFC package contains both the connectivity chipand the multi-application chip.
# Payment/Transport application is resident on the chip.
# Personalization done via NFC/OTA.! Over the air connection: CDMA, EDGE/GPRS
"""" NFC Architecture
Baseband
NFC SIMApp.
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Three Modes of NFC Services
NFCNFC Smart Card Short-DistanceCommunication Mobile RFID
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Three Modes of NFC Services"""" Card Emulation Mode
# Transportation# Entertainment# Customer loyalty & bonus programs# Payment schemes# Access control# Digital Rights Management
Compatible with today’s field proven contactless infrastructure
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Three Modes of NFC Services"""" Example of Card Emulation Mode: Contactless Payment
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# Synchronize Calendar# Share/Transfer Content
! Business cards, Pictures, Video Clips# Easy Network Set-up and Configuration
! Bluetooth, WLAN# Smart Key for Automotive
! Hands-free calling in the car! Configure seat position or music preferences
Three Modes of NFC Services"""" Peer-to-Peer Communication Mode
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Three Modes of NFC Services
# Product, Services, and Event Information! Intuitive and easy to use
# Configuration / Personalization! Customized to customer’s needs
# More Effective Advertising! Target-oriented
# Real-Time CRM
"""" Reader Mode: Similar to Mobile RFID
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Card Emulation Mode
Three Modes of NFC Services"""" Philips categorizes 4 ‘Touch &’ Services
# Touch & Go, Touch & Confirm, Touch & Connect, Touch & Explore
P2P Communication Mode
Reader Mode
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NFC Trends – Standardization"""" NFC Forum: http://www.nfc-forum.org/specs/
# 130 Members as of Sept. 2007.
"""" Standard on Four Tag Types# Specs for four separate, interoperable NFC tags
! Two are based on the ISO 14443 A standard→ Memory size: 96 Bytes and 48 Bytes→ Communication speed: 106 Kbps
! One is based on the ISO 14443 B standard! One is based on Sony’s FeliCa technology
"""" Standard on Data Exchange Format
"""" Standard on Record Type Definition
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NFC Trends – Market"""" Orange
# Performed pilot tests from 2005 $ Rollout NFC services from early 2008# Possible services
! Ticketing service: bus and tram fares, movie ticketing (Veolia Transport)! Retail payment and loyalty points services (LaSer) ! e-Portal service (Clear Channel)
"""" Other Mobile Telcos’ Pilot Test# Vodafone, Germany (2006)# Mobilkom Austria (3Q, 2007)# SingTel (4Q, 2007) # O2 Ireland (1Q, 2008)# Telstra with National Australia Band and Visa International (1Q, 2008)
"""" Market Expectation: ABI Research# 290M handsets by 2012 (+20% of the global mobile handset market)
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NFC Trends – Products
Nokia 3220 Nokia 6131 BENQ T80
eNetMouseSanDisk NFC SD Card
SDiDTM 1010
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Comparison of NFC and Mobile RFID Svc.
~135KHz(ISO 18000-2)
13.56MHz(ISO 18000-3)
(ISO 7816, 14443)
433.67~434.17MHz(ISO 18000-7)
908.5~914MHz(ISO 18000-6)
(4W EIRP, FHSS/LBT)
Access
Control
Smart card
Inventory
Container
(Active RFID)
Logistics/
Distribution
Frequency bands newly assigned for RFID/USN in 2004
NFCUHF
mobileRFID
Data Rate
Noise/Environment
Tag SizeLarge
Robust
Low
Small
Sensitive
High
• Bidirectional communication• Short range (~10cm)
• Unidirectional communication• Long Range (~70cm) with 0.1W
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Issues in Adopting NFC: Four Impediments"""" Low number of NFC-enabled cell phone models
"""" Lacking number of mobile operators conducting NFC trials
# absent of the standard API# costly and unscalable
"""" Lack of an NFC application program interface (API)
"""" Benefits from contactless payment # It enables contactless payments at locations beyond just the point-of-sale
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Issues in Adopting NFC: Business Strategy"""" Making Bigger Pie rather than Taking the Initiative
# Booming up the NFC market by joining the people concerned as much as possible! Network Service Providers (ISPs, Mobile Telcos)! Application Service Providers ! Financial Service Providers (Card companies, Banks, Security company)
# Strengthen its main business area in the NFC market
"""" Consider NFC as a Means of Service Initiation# NFC technology as itself can not be a revenue resource for service provider# Important to develop diverse NFC-triggered applications# Standardize NFC-related API