nfc tag-based offline infra solution · 2020-03-03 · nfc reader barcode scanner alink. 비고...
TRANSCRIPT
COPYRIGHT 2020 ALINK. All rights reserved.
2020.
NFC tag-based Offline Infra solution
Company
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⚫ Company : alink
⚫ CEO : KD Kim
⚫ Capital : $10,000
⚫ Date of foundation : 01.10.’19
⚫ Business Area
- Infra solution for offline(Alink)
- Communication solution for O2O services
- Payment service with alink(aPay)
For connecting online and offline:
Easy, Fast, Precise NFC Tag infra solutions
CEO Profile
Payment expert with practical know-how acquired from
15 years of work experience with 3 leading companies
in relevant industrie(Payment Gateway, Card Issuer, Manufacturer)
[Kyungdong “KD” Kim]
✓2012.08 ~ Samsung Electronics
. Joined Venture Incubator program(2018.07)
. Launched SamsungPay in VN(2017.09)
. Launched SamsungPay in KR(2015.08)
✓2010.03 ~ Samsung Card(Subsidiary Samsung)
. TF for next BM in Samsung Group(2011.07)
. Launched the 1st SMS-payment in KR(2010.11)
✓2005.09 ~ Cyberpass(Payment Gateway)
. Planning and Operation of 15 payment services
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‘15.08 KoreaFirst Launch
‘17.09 Vietnam
Market Status
USA Korea
China/SE Asia
Many platform providers around the world
have been launching payment services.
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NFC QR코드 플라스틱카드
[구글/애플/카드사]
[페이코/T-Money]
[위챗 - 소비자 스캔]
[위챗 - 가맹점 스캔]
[네이버페이]
[구글월렛]
[애플카드]
Each providers set up their infra in the store,
thus, these makes confusion for casher and consumer.
Market Status
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Now, we need a solution for the next generation.
Alink proposes a new infra solution;
NFC Tag-based Touch UX
- with Low Price
- and Rapid Expansion
The Solution
The Solution
Library for provider Library for store
Alink integrates various payment services into a single NFC Tag,
without needing separate NFC reader, Bar-code scanner, QR-code.
Provide a library to partnersInstall library and NFC Tag
in the affiliated store.7
The Solution
In affiliated stores where Alink NFC Tag is installed,Users can easily pay “by touch”, regardless of chosen payment service.
(iPhone transactions can be made possible, without any separate partnership from Apple)
Competitive Advantages
Library for partners
Just by updating the App, you can provide your payment service
to end-users for touch-based transactions.
No extra App downloads or store POS upgrades are needed! …
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Competitive Advantages
Alink is compatible with all types of devices (e.g. desktop, laptop,
smartphone) for both customer and stores, and with all major O/S.
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Android, iOS, etc.
NFC ReaderBarcodeScanner
Alink 비고
Need to modify the
POS ProgramO O X
Do not needthe cost for
updating POS
SeparateReader needed
O O X
The cost of installing the reader is the
biggest hurdle to the service
providers.
Cost,per device
Reg.Pad +EMV cert
$50~150 Max $1$10~$30 $100~300
Investment,for 1.80Mn
$36M $270M $90M $1.8M
* POS (Point Of Sales) : Some device for making payment and managing store, etc. in a store
The cost of a NFC Tag is similar to the QR code.
Compared to existing reader infra, cost leadership is attained through the simplicity of in-store deployment
※ NFC tag price is approx. 1/20th of a regular NFC reader pad
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Competitive Advantages
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Business Model
Our biz model, setting Fee and operation Fee from providers.
Business Model
Setting Fee Operation Fee
Based on the number of app download
$0.5M~$2.5M
less 1M per month,
10K USDover 1M per month,
0.01 USD
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Road map
Achieve the leading company of offline infra in the world
within 3 years
‘Launch’
‘Expansion’
‘Scale up’
• Launch a service
in KR, US, VN
• Make references
• in the market
2020
2021
2022
• Market expansion
into oversea with
the references
• Kiosk & ATM
• Delivery service
• Confirmation service
• Etc.
Thank you.
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