Comparison of NFL Teams on Facebook, Twitter, InstagramFacebook date range: Jan 01, 2015 - Apr 24, 2016Twitter date range: Oct 19, 2015 - Apr 24, 2016Instagram date range: February 25, 2015 - April 24, 2016

On Facebook, Dallas Cowboys had the largest fan base of 8,224,201 while Arizona Cardinals showed the highest fan growth of 22.11%.

Community growth

  FacebookFan Growth

TwitterFollower Growth

Instagram Follower Growth

Arizona Cardinals 22.11% 105.43% Chicago Bears -1.11% 17.94% 145.20%Dallas Cowboys 0.78% 15.48% 97.89%Denver Broncos 17.60% 110.54% 119.22%Detroit Lions 6.32% 20.45% 87.31%Miami Dolphins 3.83% 17.86% 111.53%Minnesota Vikings 5.92% 0.00% 128.93%New England Patriots 13.23% 56.69% 75.36%New York Giants 0.39% 18.32% 249.405New York Jets 0.29% 12.05% 121.18%Oakland Raiders 5.56% 19.49% 170.59%Philadelphia Eagles -0.90% 21.99% 91.28%San Francisco 49ers 2.06% 14.44% 48.85%St. Louis Rams 15.67% 27.11% Washington Redskins 6.38% 39.90% 80.49%

Social Network Based Performance Audit

New England Patriots received the highest percentage of Positive Sentiment (100.00%).

Denver Broncos were mentioned 158,736 times which was the highest among other teams.

Facebook

Arizona Cardinals

Chicago Bears

New York Giants

New York Jets

Denver Broncos

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Negative Neutral Positive

TwitterSentiment Mentions

Dallas CowboysPhiladelphia Eagles

New York GiantsOakland Raiders

New York JetsSan Francisco 49ers

Miami DolphinsWashington Redskins

Detroit LionsSt. Louis Rams

Chicago Bears NflNew England Patriots Official

Arizona Cardinals NewDenver Broncos Official

Minnesota Vikings Official

0 50,000 100,000150,000200,000

User Mentions

#repost was the most commonly used hashtag.

Twitter InstagramAverage Reply Time Hashtag Usage

Dallas CowboysPhiladelphia Eagles

New York GiantsOakland Raiders

New York JetsSan Francisco 49ers

Miami DolphinsWashington Redskins

Detroit LionsSt. Louis Rams

Chicago Bears NflNew England Patriots Official

Arizona Cardinals NewDenver Broncos Official

Minnesota Vikings Official

0% 20% 40% 60% 80% 100%

<15 mins <1 hour <1 day >1 day

Replies#repost

#patriots#letsgo

#patscamp#patriotsnation

#tbt#onto2015

#jobstartsnow#tomtuesday

#tb12#sg3

#patsdraft#nevsind

#ontotherings#doyourjob

0 20 40 60 80 100 120 140 160

Posts

Detroit Lions were the fastest to reply to Tweets.

Deconstructing the Content Strategy of the NFL Teams

Denver Broncos published the greatest number of posts (5,296). New England Patriots had the highest average engagement, with a score of 847.

Detroit LionsDallas Cowboys

Arizona CardinalsSt. Louis RamsChicago Bears

New England PatriotsOakland RaidersNew York Giants

Philadelphia EaglesSan Francisco 49ers

New York JetsMinnesota Vikings

Washington RedskinsDenver BroncosMiami Dolphins

0 100 200 300 400 500 600 700 800 900

0 1000 2000 3000 4000 5000 6000

posts dummy eng dummy

Engagement Score

Number of Posts

Facebook Engagement

New England Patriots received the most number of Likes (57,392,827), Dallas Cowboys got the most number of Comments (1,635,028) and New England Patriots had the most number of Shares (6,371,699).

Detroit LionsDallas Cowboys

Arizona CardinalsSt. Louis RamsChicago Bears

New England PatriotsOakland RaidersNew York Giants

Philadelphia EaglesSan Francisco 49ers

New York JetsMinnesota Vikings

Washington RedskinsDenver BroncosMiami Dolphins

0K 10,000,000K 20,000,000K 30,000,000K 40,000,000K 50,000,000K 60,000,000K 70,000,000K

Likes Comments Shares

Engagement Breakdown

Oakland Raiders published the most with 5,706 posts.

5%7%

6%

6%

6%

4%4%

6%7%

11%

8%

10%

6%

7%7%

New England Patriots Arizona Cardinals Dallas Cowboys St. Louis Rams New York Giants Philadelphia EaglesChicago Bears New York Jets Minnesota Vikings Oakland Raiders Washington Redskins Denver BroncosMiami Dolphins San Francisco 49ers Detroit Lions

Share Of Voice – Volume of Posts

Likes

New England Patriots received the largest volume of Likes (57,392,827), among the brands in "Competitors" Group.

Comments

Dallas Cowboys received the largest volume of Comments (1,635,028), among the brands in "Competitors" Group.

Shares

New England Patriots received the largest volume of Shares (6,371,699), among the brands in "Competitors" Group.

Share Of Voice

12%3%13%3%5%

4%5%4%7%7%

6%12%

6%8% 4%

New England Patriots Arizona CardinalsDallas Cowboys St. Louis RamsNew York Giants Philadelphia Eagles

19%

4%

14%2%

6%4%4%3%5%7%6%

16%3%

5% 2%

New England Patriots Arizona CardinalsDallas Cowboys St. Louis Rams

20%

5%

15%2%

4%3%3%3%5%8%

5%

16%4%7%2%

New England Patriots Arizona CardinalsDallas Cowboys St. Louis Rams

Most Engaging Brand PostsWashington Redskins

22-APR-16, FRI 7:42PM

Josh Norman has reportedly agreed to terms with the #Redskins.

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

1,000 15,820 2,118 11,675

Minnesota Vikings

21-APR-16, THU 2:29PM

Thanks for guiding us to the Purple Rain. #RIPPrince

NO IMAGE

Minnesota Vikings

21-APR-16, THU 2:10PM

We've lost a legend way too soon. #RIPPrince

NO IMAGE

ENGMT.

`LIKES COMMENTS SHARES

1,000 48,795 393 9,655

ENGMT.

LIKES COMMENTS

SHARES

1,000 38,599 664 13,379

Most Engaging Brand PostsDallas Cowboys

21-APR-16, THU 10:00AM

Have a great birthday Tony Romo #CowboysNation

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

1,000 90,744 5,462 14,803

Philadelphia Eagles

20-APR-16, WED 1:46PM

#Eagles have agreed to a trade with the Cleveland Browns to acquire the second-overall pick in the 2 ..

NO IMAGE

New England Patriots

16-APR-16, SAT 7:34AM

Happy Birthday, Coach!

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

1,000 6,586 6,579 12,180

ENGMT.

LIKES COMMENTS

SHARES

1,000 92,962 3,300 11,260

Denver Broncos Official published the greatest number of posts (6,154). New England Patriots Official had the highest average engagement, with a score of 510.

Twitter Engagement

Dallas CowboysPhiladelphia Eagles

New York GiantsOakland Raiders

New York JetsSan Francisco 49ers

Miami DolphinsWashington Redskins

Detroit LionsSt. Louis Rams

Chicago Bears NflNew England Patriots Official

Arizona Cardinals NewDenver Broncos Official

Minnesota Vikings Official

0 500 1000 1500 2000 2500 3000 3500 4000 4500

0 1000 2000 3000 4000 5000 6000 7000

Tweets Proactive Tweets Engagement Score

Engagement Score

Number of Tweets

Denver Broncos tweeted the most when compared to the other teams.

Dallas CowboysPhiladelphia Eagles

New York GiantsOakland Raiders

New York JetsSan Francisco 49ers

Miami DolphinsWashington Redskins

Detroit LionsSt. Louis Rams

Chicago Bears NflNew England Patriots Official

Arizona Cardinals NewDenver Broncos Official

Minnesota Vikings Official

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

Proactive Tweets Retweets Replies

Tweets(in selected period)

Frequency of Tweets

Denver Broncos received the most Favorites while New England Patriots received the most Replies.

Dallas CowboysArizona Cardinals New

St. Louis RamsDetroit Lions

Chicago Bears NflMinnesota Vikings Official

Denver Broncos OfficialNew England Patriots Official

New York JetsOakland Raiders

Washington RedskinsMiami Dolphins

San Francisco 49ersNew York Giants

Philadelphia Eagles

0 500,000 1,000,000 1,500,000 2,000,000 2,500,000

Favorites Retweets Replies

Replies, Retweets and Favorites

Dannnn Bailey https://t.co/6LI1Nl40dN

26-Feb-16, Fri 03:29PM

ENGMT. FAV. REPLIES RETWEETS1,000 14,868 299 12,242

Top Engaging Tweets

#COWBOYS WIN! That’s Dan Bailey’s 10th career game

winning kick. https://t.co/FMoh1nDR7Y

DAN “THE MAN” BAILEY! 54-yard FG is GOOD!

Cowboys take the lead, 19-16! https://t.co/nbQstQH75h

07-Dec-15, Mon 11:45PM

ENGMT. FAV. REPLIES RETWEETS1,000 7,018 138 9,369

07-Dec-15, Mon 11:42PM

ENGMT. FAV. REPLIES RETWEETS1,000 5,118 106 6,479

Dallas Cowboys Dallas Cowboys Dallas Cowboys

That’s a #Cowboys WIN! https://t.co/qbk5ND9u2S

22-Nov-15, Sun 04:08PM

ENGMT. FAV. REPLIES RETWEETS1,000 7,126 164 9,910

Top Engaging Tweets

THROW UP THE X! That’s a @DezBryant Touchdown! https://t.co/nTkbcPdfao

Jumpman, jumpman, jumpman, Dez is up to something.

https://t.co/U2FmggySvQ

08-Nov-15, Sun 10:58PM

ENGMT. FAV. REPLIES RETWEETS1,000 5,459 88 7,789

27-Oct-15, Tue 03:27PM

ENGMT. FAV. REPLIES RETWEETS1,000 6,681 108 7,811

Dallas Cowboys Dallas Cowboys Dallas Cowboys

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