annual report 1 July 05 - 30 June 06

6

2

ContentsNational Football MuseumForeword by the ChairKey AchievementsCollecting for the FutureResearchExhibitions and EventsLifelong Learning and Social InclusionNational Football Museum Hall of FameShared Vision: Working in PartnershipFinancial SummaryLooking Forward

356789

1013161718

National Football Museum

The National Football Museum is the leading football museum inthe world, holding the world’s finest collection of football artifacts,including the FIFA Museum Collection.

England was the birthplace of the modern professional game offootball, the world's most popular sport. Football is an importantpart of England's heritage, its people’s way of life and sense ofidentity. The National Football Museum collects, preserves andinterprets this unique heritage for the public benefit.

The Museum operates to the highest professional museumstandards and has achieved National Museum Registration Status with the Museums, Libraries and Archives Council (MLA),the Government body that promotes standards in the museums,libraries and archives sector in the UK.

The Museum is for everyone, regardless of age, gender, disability,sexuality, religion or any other factor. The Museum seeks to explainthe meaning of football in society: what deeper truths about us ashuman beings can the fascination for the game reveal?

LocationDeepdale Stadium, Preston, was chosenas the location for the Museum, as boththe stadium and the city have played a keyrole in the development of the moderngame. Preston North End Football Clubwas a founder member of the world’s firstFootball League, and won the FootballLeague in its first season, 1888-1889.Preston has been playing at DeepdaleStadium since 1878, making it the oldestFootball League ground in the world still inuse today. The Football Leagueestablished offices in Preston in 1902 andstill has its headquarters in the city. Therecould therefore be no more appropriatehome for the National Football Museum.

GovernanceThe Museum is a registered charity,governed by a board of independenttrustees. The Board comprises a chairand trustees drawn from each of: themuseums and heritage sector; the footballbodies; the business community; and keystakeholders.

3

The perfect replica ofthe Jules Rimet Trophy(the FIFA World Cup),made in secret by theFA in 1966 when theoriginal trophy wasstolen.

4

Why does the Museum exist?The National Football Museum exists toexplain how and why football hasbecome ‘the people’s game’, a key partof England’s heritage and way of life. Italso aims to explain why England is thehome of football, the birthplace of theworld’s most popular sport.

Who is the Museum for?The Museum is for everyone, footballfans and non-fans alike. People withouta keen interest in football will enjoyfinding out why so many people are sopassionate about the game.

How does the Museum achieve its goals?The Museum seeks to achieve this byundertaking the following seven keyaims:

Developing the finest and mostsignificant collection of objects andassociated evidence connected with thedevelopment of football around theworld.

Protecting this important part of ourcultural heritage for the benefit of all,both now and in the future.

Researching the collection to explain how and why football hasbecome the most popular sport in the world.

Interpreting the collection in an entertaining and informative way,primarily through exhibitions, events and publications.

Providing a range of educational opportunities based on the collection, for learners of all ages and levels of attainment.

Satisfying customers with a level of visitor care which exceedstheir expectations.

Managing our resources effectively and creatively, to be innovative and to continue to improve the services we offer.

Mission Statement

Foreword by the ChairThis has once again been a year of excellent progress for theNational Football Museum. The Museum continues to go fromstrength to strength in its development and delivery of services to a wide range of users.

Revenue support from the Department for Culture, Media andSport (DCMS) and the Football Foundation has been secured to31 March 2008, allowing the Museum to continue to offer freeaccess to all visitors. In the year to 30 June 2006, the Museumattracted over 106,000 visitors, and achieved all performancetargets agreed with DCMS and the Football Foundation.

The National Football Museum is the leading Museum in terms ofthe success of the Government’s policy of free admission tonational museums.

Since the introduction of free admission, visitor numbers have risenby 166% at the National Football Museum, compared with an 83%increase at the national museums as whole.

The National Football Museum is also the leading nationalmuseum, in terms of attracting visitors of all backgrounds, ratherthan just a social elite. We are undertaking a range ofgroundbreaking social inclusion and education projects

The National Football Museum is by far the most cost-effectivenational museum, in terms of the number of visitors attracted inproportion to the Government grant received.

The Museum is grateful for the financial support received during theyear from DCMS, the Football Foundation, and a number of otherorganizations, including: Northwest Regional Development Agency,the Heritage Lottery Fund (HLF), Lancashire County Council,Preston City Council, the Professional Footballers’ Association(PFA), and the University of Central Lancashire.

5

The Museum continued to benefit greatlyfrom the contributions of a team of highlyskilled and committed volunteers, of allages and backgrounds.

The National Football Museum Hall of Fame held a fourth highly successful Annual Awards Ceremony in October2005. The event is now firmly establishedas one of the leading occasions in thefootball calendar.

The Museum is constantly seeking totake its collections to a wider audienceboth in the UK and around the world.This year objects were loaned to tenexhibitions in the UK and eight overseas,in Germany, Brazil and Hong Kong.

Paul Dermody OBEChair of Trustees

1. Total number of visitors2. Number of children visitors3. Number of C2DE visitors4. Number of website hits (distinct users)5. Number of children in organised

educational programmes both on site and outreach

6. Net income from trading

Target

100,00028,00020,000100,000

17,000£250,000

Outcome

106,58531,02831,734187,429

21,821£296,965

Performance Targets agreed with DCMS and the Football Foundation1 July 2005 to 30 June 2006

6

The National Football Museum has had a major impact since opening to thepublic in February 2001. In particular, the Museum is a pioneer in terms ofsocial inclusion, reaching out to newaudiences, and addressing the needs of disadvantaged sections of thecommunity. The introduction of freeaccess to the National Football Museumhas enabled the Museum to expandrapidly its social inclusion initiatives.

The National Football Museum, theworld’s leading football museum, hasachieved a great deal in its first five years.The National Football Museum:

1. Has surpassed all the targets set by DCMS and theFootball Foundation.All targets relating to visitors, educationusers, website users and incomegeneration have been surpassed each year.

2. Is the leading museum in terms of the success of the Government’s policy of free admission tonational museums.Since the introduction of free access to the National FootballMuseum in March 2003, visitors have risen by over 166% –compared with 83% at the national museums as a whole.

3. Is the leading museum, in terms of attractingvisitors from socio-economic groups C2, D and E.At the National Football Museum, 42 per cent of visitors are fromsocio-economic groups C2, D and E. This is more than twice the national average for museums funded by DCMS (19%).

4. Has reached a UK audience of over one millionvisitors, by holding or contributing to exhibitions at 36 other venues across the country.

5. Is by far the most cost-effective national museum,in terms of the number of visitors attracted inproportion to the Government grant received.The subsidy per visitor at the National Football Museum is just97p, which is substantially lower than that at all the other majornational and non-national museums funded by DCMS.

6. Holds the world’s finest collection of footballartifacts, including the FIFA Collection.

7. Has held or contributed to 20 exhibitionsoverseas, reaching a total audience of over 700,000 people.

Key AchievementsRt. Hon. Gordon BrownMP, Chancellor of theExchequer, with theball from the 1966 FIFAWorld Cup Final, atthe National FootballMuseum’s exhibition atthe German Sports andOlympic Museum,Cologne, during the2006 World Cup.

7

The World’s Finest Football CollectionsThe National Football Museum has continued to develop,preserve and document the world’s finest collections relating to the history of football, including:

• The FIFA Museum Collection – the finest single collection of football memorabilia in the world.

• The Football Association Collection (the world’s oldest FA, founded in 1863).

• The Football League Collection (the world’s oldest football league, founded in 1888).

• The FIFA Book Collection – over 1,200 historic football books, dating back to 1867, part purchased for the Museum by FIFA.

• The People’s Collection - over 4,000 items donated by members of the public.

• The Preston North End FC Collection – the finest collection relating to a single football club in the country.

• The Harry Langton Collection – further material from thecollector who assembled the FIFA Museum Collection.

• The Sir Stanley Matthews Collection – items relating to the career of one of the greatest English players of all time.

• The Littlewoods Collection – over 5,000 items relating tothe history of the leading football pools company.

At any time, around 2,000 items from theMuseum’s collections are on display, with a further 30,000 items held behind the scenes.

AcquisitionsEach day brings the offer of new artifacts for the Museum’s collections. The Museum continues to collect historicalitems, and also collects material relating to football today, for the benefit of future generations.

Collecting for the Future

Ball from the 1966 FIFA World Cup Final.

Puppet of PaulGascoigne from thepopular 1980s TVseries, Spitting Image.

8

The International Football Institute (IFI),the Museum’s research partnership withthe University of Central Lancashire, hascontinued to make excellent progress.Based at the Museum and theUniversity, IFI undertakes research on all aspects of football and makes thisresearch available to the widest possibleaudience. Kevin Moore, Director of theNational Football Museum, wasappointed as the first Director of theInternational Football Institute inSeptember 2004. Further details of IFI are at www.uclan.ac.uk/ifi.

A number of major IFI research projects have been completedand are underway. IFI has also produced over fifty publications to date, including acclaimed books by Professor David Russell,Professor John Walton and Professor Graham Kelly.

IFI Director Kevin Moore and Professor David Russell havesecured a grant of £50,000 from the Arts and HumanitiesResearch Council (AHRC) for a three-year research project based on the Museum’s collections. In partnership with theInternational Centre for Sports History and Culture at De MontfortUniversity, IFI has secured a grant of £25,000 from the AHRC fora series of seminars on sports heritage, drawing together theleading museum practitioners with the leading academics, in thisrelatively new academic field. This will lead to a major publication.

Such has been the success of IFI over the past year that UCLan has decided to invest substantially in the Institute over the next three years, fulfilling the vision for IFI to develop as one of the world’s leading centres for football research.

ResearchThe oldest surviving FACup trophy, used from

1896 to 1910, loaned tothe Museum by David

Gold, Chairman ofBirmingham City FC.

9

During the year the exhibitions at the Museum were regularlychanged through the introduction of new artifacts. In addition, the Museum opened two major temporary exhibitions, and held a full programme of associated events.

Football and Fortunes: The Inside Story of Littlewoods Football PoolsThis exhibition charted the development of Littlewoods Pools and the company’s influence on the game of football. Accordingto The Times, the exhibition was “a highly entertaining chronicleof 20th-century working-class life”.

As part of a larger project, supported by Arts and Business andLittlewoods Pools, the Littlewoods Pools Collection held by theMuseum, which contains over 10,000 items, has beenresearched and documented.

Saved for the Nation: The Story of the FA Cup This display told the story of the world’s oldest and best knowncup competition, in the 125th season of the FA Cup. Theexhibition focused particularly on the years 1896 to 1910, as thecentrepiece of the display was the original FA Cup trophy usedduring this period. When the trophy was put up for auction in2005, David Gold, Chairman of Birmingham City FC, bought it for £488,000, to save it for the nation. This makes it the mostvaluable piece of football’s history bought at auction.

David Gold has kindly loaned the trophy for this exhibition, which is then touring to a number of major museum venuesaround the country. The exhibition has been funded by theHeritage Lottery Fund and the Northwest Regional Development Agency.

Exhibitions and Events

Exhibitions in the UK and OverseasThe Museum contributed to ten exhibitionsat other museums in the UK, sixexhibitions in Germany and an exhibition in Sao Paulo, Brazil, during the 2006 FIFAWorld Cup. The Museum also worked inpartnership with the History Museum,Hong Kong, to create a major football exhibition.

The Museum is also advising andsupporting Wembley Stadium on thedevelopment of its artifacts display area in the new stadium.

Museum Director KevinMoore and David Goldwith the FA Cup, 1896 –1910.

10

The National Football Museum has surpassed all its targets inrelation to the number of child visitors to the Museum, and inproviding educational services to children at the Museum andthrough outreach in the community.

Highlights of the Museum’s work with children and young peoplehave been the activities to address the issue of social inclusion.Programmes have included the following:

One Aim, One GameThanks to funding from the HeritageLottery Fund, the Museum haslaunched a project in which youngAsian Heritage women are exploringthe meaning of football to young women in their communities.The project is also enabling the participants to develop theirmedia skills. The multimedia presentation created by the groupwill be a permanent installation in the Museum’s interactive gallery.

Social Inclusion in SchoolsThrough a partnership programme with Barclays Bank, theMuseum has been able to offer a series of outreach sessions forschools, which target areas of deprivation across the region.Through this programme the Museum has also been able to offerfree transport, which has enabled over 2,000 children from localschools in deprived areas to visit the Museum.

This initiative has also included providing outreach sessions toover 5,000 schoolchildren on Citizenship, Black and MinorityEthnic Players and Women in Football, in partnership with theAnti-Racist Advisor for Lancashire Local Education Authority.

LifelongLearning and Social Inclusion Improving thequality of lifefor all

The National Football Museum isbreaking new ground in bringingnew audiences to museums, andensuring that access is provided toall in society.

Working with Children and Young PeopleThe National Football Museum offersa wide range of education andoutreach services for children, of allages and levels of attainment, bothregionally and nationally.

Film Premiere of theOne Aim One Game

interactive DVD atthe Museum.

11

Sure StartThe Museum has provided special facilities and services for the Sure Start programme, including Sure Start ‘Grandparents Matter’,and groups such as Gingerbread, particularly through the provisionof the Museum’s new activity area for children aged seven andunder, the ‘Footy Fun Zone’.

Poetry through FootballThe Museum’s poet in residence, Paul Cookson, has led workshopsfor over 2,000 children at the Museum. The focus has been onattracting pupils from schools in relatively deprived areas, andseeking to interest boys in poetry, through the subject of football.

Asian Heritage Youngsters and FootballThe Museum’s research partnership with the University of CentralLancashire, the International Football Institute (IFI), has undertaken astudy of the barriers to youngsters from Asian Heritage communitiesin the Burnley area, getting involved in Burnley Football Club’s award-winning Football in the Community Scheme. The researchseeks to establish why relatively few youngsters from Asian Heritagebackgrounds are connected with the football club, as young playersor fans. It ultimately addresses the question as to why there are sofew professional footballers of Asian Heritage.

Education and Outreach across the UKThe Museum’s education and outreach services are available to aUK wide audience, through the provision of teaching materialsdesigned for a wide range of subjects and levels of the NationalCurriculum.

Working with Communities

C2DE VisitorsThe Museum has had outstandingsuccess in terms of attracting adult visitors from social classes C2, Dand E. The National FootballMuseum is the leading museumnationally in terms of attracting adultC2DE visitors. The overall target formuseums funded by DCMS for2005/6 was for adult C2DE visitorsto reach 19 per cent of all visitors.The National Football Museum, at 42 per cent, has therefore achievedmore than twice the nationalaverage. This achievement isprimarily a result of the Museum’spioneering social inclusion work.

Black and Minority EthnicCommunitiesThe Museum has undertaken arange of initiatives to work with blackand minority ethnic communities.This has included projects targetedspecifically to work with the ethnicallydiverse community in Deepdale, thearea of Preston in which theMuseum is based.

Live interpretation atthe Museum.

12

People with DisabilitiesThe Museum has undertaken a varietyof programmes to serve people with arange of disabilities, to encourage themto participate in football and othersports, to visit the Museum, and todevelop their education and skills.Projects have included hosting the firstnational football tournament for youngpeople with learning disabilities anddifficulties, in partnership with theKickoff@FE initiative.

Prisoners and Young OffendersThe Museum is undertaking pioneeringsocial inclusion work with prisoners andyoung offenders, with over 1,000 peoplereceiving outreach services during theyear, including sessions on ‘Football and Citizenship’.

Reaching New Museum Audiences across the UKAs well as welcoming hundreds ofthousands of visitors to the NationalFootball Museum to date, the Museum’scollections have been made available toan additional audience of over onemillion people, through exhibitions in 36 museums, libraries and otherappropriate venues across the UK.

These exhibitions have largely been on a football theme, and haveplayed a vital role in attracting new audiences to museums acrossthe country, particularly C2DE visitors.

What Children think about the Museum

‘I had a fun day today, thanks.’ Aamur

‘Cool and fun, I loved it!’ Savannah

‘I had a great time, I wish I could come every day. Thank you somuch.’ Stephen

‘Thank you very much for making my day great!’ Hannah

‘I really enjoyed it here, thank you.’ Saima

‘I really loved it here, I would like to visit again. A really big thankyou.’ Zahra

‘I liked it, it was brilliant.’ Muhammad

Football tournament for young peoplewith learning difficulties and disabilities,

hosted by the Museum, in partnershipwith the Kickoff@FE initiative.

13

National Football MuseumHall of FameIn December 2002, the Museum successfully launched theNational Football Museum Hall of Fame, to celebrate the greatest players and managers of all time in English football.

To select those great names from over a century of football’shistory to be inducted into the National Football Museum Hall ofFame, the Museum has put together a Selection Panel of someof the greatest names in the game.

The Hall of Fame Selection PanelTony AdamsViv AndersonJimmy ArmfieldAlan BallGordon BanksSir Trevor BrookingEric CantonaSir Bobby CharltonKenny DalglishSir Alex FergusonSir Tom FinneyPaul GascoigneDario GradiJimmy GreavesSir Geoff HurstPat Jennings

Roy KeaneKevin KeeganMark LawrensonDennis LawGary LinekerNat LofthouseSue LopezDave MackayHope PowellBryan RobsonSir Bobby RobsonPeter SchmeichelAlan ShearerPeter ShiltonGordon Taylor

Those legends of the gamechosen by the Selection Panelare inducted at the NationalFootball Museum Hall of FameAnnual Awards Ceremonies. Asa step towards the recognitionof the hidden history ofwomen’s football, the Museumalso inducts a woman playereach year.

Sir Bobby Charlton andSir Alex Ferguson at theNational FootballMuseum Hall of Fame.

14

The Museum has created a major publication based on the Hallof Fame, Football’s Greatest Heroes. The National FootballMuseum Hall of Fame, which was published in November 2005by Robson Books.

2005 Hall of Fame Awards CeremonyThe 2005 National Football Museum Hall of Fame Annual Awards Ceremonywas held at the Lowry Hotel, GreaterManchester. The Hall of Fame wassupported by funding from theNorthwest Regional DevelopmentAgency and the Professional Footballers’Association. An impressive list of starguests attended the event, which was agreat success, and has become one ofthe outstanding awards events in theEnglish football calendar.

Seven male players, two managers andone female player were inducted,namely:

Male Players John BarnesColin BellJack CharltonRyan GiggsAlex JamesBernd (Bert) TrautmannIan Wright

Female PlayersDebbie Bampton

ManagersHoward KendallSir Walter Winterbottom

Hall of Fame inductees 2002Male PlayersGordon BanksGeorge BestEric CantonaJohn CharlesSir Bobby CharltonKenny DalglishDixie DeanPeter DohertyDuncan EdwardsSir Tom FinneyPaul GascoigneJimmy GreavesJohnny HaynesKevin KeeganDenis LawNat LofthouseDave MackaySir Stanley Matthews

Bobby MooreBryan RobsonPeter ShiltonBilly Wright

Female PlayerLily Parr

ManagersSir Matt BusbyBrian CloughSir Alex FergusonBob PaisleySir Alf RamseyBill Shankly

Ian Wright receives hisNational Football

Museum Hall of FameAward from Alan Ball.

15

Hall of Fame inductees 2003

Male PlayersAlan BallDanny BlanchflowerPat JenningsTommy LawtonGary LinekerStan MortensenPeter SchmeichelArthur Wharton

Hall of Fame inductees 2004

Male PlayersTony AdamsViv AndersonBilly BremnerSir Geoff HurstRoy KeaneWilf MannionAlan Shearer

Female PlayerSue Lopez

ManagersDario GradiDon Revie

‘The reason I love the Hall of Fame so much and theMuseum itself, is because itgives people the chance toreflect on the history of football.’

Sir Alex Ferguson, VicePresident of the NationalFootball Museum

Football’s reaction to the National Football Museum

‘I can’t think of a betterMuseum anywhere inthe world.’ Sir Bobby Charlton,President of the NationalFootball Museum

‘The National Football Museummerits my admiration as a footballerand as the President of FIFA – it is asuperb realization, a real jewel!’Joseph S. Blatter, President of FIFA

Female PlayerHope Powell

ManagersHerbert ChapmanStan CullisBill NicholsonSir Bobby Robson

Viv Anderson and JackCharlton at theNational FootballMuseum Hall of Fame.

16

Endorsement by the key national and international football bodies is of greatimportance, in providing credibility for the Museum within all areas of thegame. Close links with individual football clubs and local football bodies arealso very important to the Museum. The Museum seeks to continue to workin partnership with all of these organizations to preserve football’s heritage.The Museum has a very strong commitment to challenging racism withinfootball. It has developed close links with the two national bodies campaigningagainst racism in football, Kick It Out and Football Unites Racism Divides.

The National Football Museum has also advised the projects to establishnational football museums in Spain, the Netherlands, Germany, Brazil, Japan,Korea and Uruguay.

The support of the local and regional community is also vital to any museum,even one which is of national and international significance and scope. TheMuseum will continue to benefit greatly from the partnerships developed withNorthwest Regional Development Agency, the University of CentralLancashire, Preston City Council, Lancashire County Council, LancashireCounty Museums Service, Lancashire and Blackpool Tourist Board, CultureNorthwest, MLA North West and many other organizations.

In partnership with the major UK sports museums, the Museum hasestablished the Sports Heritage Network. The aim of this group is to raise theprofile of sports heritage, particularly museums of sport. Thanks to fundingfrom MLA, the Sports Heritage Network has undertaken a study of thenation’s sporting heritage assets and their management.

Last, but by no means least, the National Football Museum is grateful for thesupport given by thousands of members of the general public who haveplayed a vital role in the development of the Museum, through the donation ofitems for the collections, the donation of funds and in many other ways. TheNational Football Museum exists for the public benefit, and is the people’sMuseum of the people’s game.

SharedVision:Working inPartnership

The support of a range oforganizations and individuals has been,and will continue to be, vital to theachievement of the Museum’s uniquemission. The Museum has developedclose working relationships with therelevant national museum and heritageorganizations, including theDepartment for Culture, Media andSport, the Heritage Lottery Fund andthe Museums, Libraries and ArchivesCouncil (MLA), the Government bodyfor promoting standards in museums.

Leading goalkeeper from the 1950s, June Gregson, andcurrent England and Everton goalkeeper, Rachel Brown.

17

Financial SummaryThe Museum operates on a prudent revenue budget, comparedwith similar organizations, as the following figures demonstrate.

National Football Museum Income and Expenditure1 July 2005 to 30 June 2006IncomeGrants for free access £400,000From charitable activities £281,986Grants - restricted income £167,794Other grants and donations £95,840Total £945,620

ExpenditureCosts of Museum operation £713,423Costs of generating funds £125,933Governance costs £44,885Depreciation £355,138Total £1,239,739

The National Football Museum is undertaking a groundbreakingapproach to service delivery, meeting the needs of all sections ofsociety. This is being achieved in a highly cost effective manner.The National Football Museum is by far the most cost-effectivemuseum sponsored by DCMS, in terms of the number of visitorsattracted in proportion to the grant received. In 2005/06, theMuseum attracted 102,719 visitors, with funding of £100,000from DCMS, which gives a subsidy per visitor of 97p. This issubstantially lower than that at all the other major national andnon-national museums funded by DCMS, as demonstrated inTable 1 opposite. If the revenue funding the Museum receivesfrom the Football Foundation was also included, with a subsidyper visitor of £3.89, the National Football Museum would still bethe most cost effective museum funded by DCMS.

Table 1Subsidy per visitor at Museums funded by DCMS 2005-06

Museum

Geffrye MuseumVictoria and Albert MuseumRoyal ArmouriesMuseum of London Natural History MuseumHorniman MuseumSir John Soane's MuseumWallace CollectionNational Museums LiverpoolNational Museum of Science and IndustryNational Maritime MuseumImperial War MuseumBritish MuseumMuseum of Science and Industry, ManchesterTate GalleryNational GalleryNational Portrait GalleryNational Football Museum (1)

Grant-in-AidEstimatedOutturn

£1,400,000£38,230,000£7,400,000£6,600,000£41,500,000£3,700,000£1,100,000£2,600,000£17,600,000£36,600,000£15,200,000£18,500,000£39,500,000£3,700,000£31,800,000£22,000,000£6,400,000£100,000

Total Visitors

76,0002,100,000425,000468,0003,000,000280,00087,000210,0001,600,0003,400,0001,450,0001,906,0004,400,000438,0006,000,0004,200,0001,450,000102,719

Subsidyper Visitor

£18.42£18.20£17.41£14.10£13.83£13.21£12.64£12.38£11.00£10.76£10.48£9.71£8.98£8.45£5.30£5.24£4.41£0.97

(1) Actual Figures

Source: DCMS Annual Report 2006

18

Looking ForwardThe National Football Museum is continuallyseeking to improve and develop its services to the widest possible audience. Future plans include:

Football and Europe, 2007Contributing to a major exhibition on Footballand Europe, in Brussels in 2007, to celebratethe fiftieth anniversary of the Treaty of Rome.The exhibition is being created in partnershipwith UEFA and the Region of Brussels.

South Africa, 2010Working with partner museums in SouthAfrica to create exhibitions during the 2010FIFA World Cup in South Africa.

2012 Olympics and ParalympicsMaking a significant contribution to the UK’scelebration of hosting the Olympics andParalympics in 2012, by creating the firstmajor exhibition on the history of football in the Olympics and Paralympics.

London 2012 Roadshow at the National FootballMuseum. Left to right: Lord Sebastian Coe; VandaMurray, Board Member, North West RegionalDevelopment Agency; Rt Hon Richard Caborn MP,Minister for Sport; Daley Thompson.

19

National Football MuseumSir Tom Finney Way

DeepdalePreston

LancashireEngland

United Kingdom PR1 6RU

Tel: 01772 908400Email: enquiries@nationalfootballmuseum.com

Web: www.nationalfootballmuseum.com

President of the MuseumSir Bobby Charlton

Vice PresidentsSir Trevor Brooking

Sir Alex FergusonSir Tom Finney

The National Football Museum is a Registered Charity. Charity Number: 1050792

Company Number: 3070670