nfp sports vip program overview
TRANSCRIPT
Supporting Your Local High School Sports Teams
Grassroots Sports Marketing for Your Brand
About NFP Sports
About NFP Sports Established in 2009, NFP Sports is the first and fastest growing franchise-based high school fundraising company in the country NFP Sports Team Owners (franchisees) have helped more than 500 High School sports programs raise over $10 million in the past three years. Due to this success, NFP Sports has been featured by dozens of local and national media outlets, such as Entrepreneur, FOX Business, and WABC-TV Company executives practice what they preach, taking leadership positions with organizations/events that support sports and business leaders and their local communities. This includes:
� Serving as the Walter Camp Football Foundation’s Official H.S. Participating Sponsor � Creating and Executing the Annual National Coaches Day Awards Program � Contributing to the National Football Foundation
NFP Sports Media Coverage
High School Sports Landscape NFP Sports’ mission is to team up with preferred partners (like your company) in local communities around the country to save high school sports from devastating financial challenges Recent research shows that while high school sports are still a critical part of American culture, few high school programs are finding effective ways to cope with budget cuts/higher program costs. Consider the following:
� More kids are playing - Participation in high school sports increased for the 24th consecutive year in 2012-13 and passed the 7.7 million mark for the first time*
� Sports cultivate future leaders – Research shows that schools with strong athletic programs have higher test scores and lower dropout rates
� But high school sports programs need our help – Billions have been cut from youth sports programs in recent years and it is predicted that by 202, 27% of US Public Schools will not offer interscholastic sports programs
* According to the annual High School Athletics Participation Survey conducted by
the National Federation of State High School Associations (NFHS).
Why the NFP Sports VIP Program? � Increase Awareness for Your Business � Increase Consumer Interaction with Your Business � Your Support Matters to Your Local Sports Teams! � Community Activity You Can Be Proud to Support � See the Community Impact You Made with Full Sales Reporting
* Category Exclusivity Available for System-wide Partnership in exchange for “NFP Sports Official High School Sports Fundraising Partner”
Why is NFP Sports a Fit for You? We are more than confident our program will work for any group of local retail business owners. We have already put our VIP program to work for dozens of local businesses, helping them increase sales opportunities and establish their business as a community fixture. Here’s what one McDonald’s owner had to say about NFP Sports: “I was born into a McDonald’s family and my father taught me about the value of community-driven marketing and sales programs from the very beginning. So, when NFP Sports came to us in 2010 with an offer to join their innovative and affordable discount card program that benefits local high school sports, we were eager to participate. Ever since we signed on, the NFP Sports program proved to be a critical component of our robust community outreach program as it allows us to reach and influence local high school students and their families. I would highly recommend the NFP Sports program to any business owner who is interested in supporting local high schools and building credibility in their community”
- Joe LaBianca, Owner/Operator of six McDonald’s franchise locations in Southeast CT
NFP Sports Program Benefits
Here’s How We Do It This isn’t your standard coupon program – we don’t just throw your offer in a book with thousands of other offers
With the NFP Sports VIP Program, your company’s logo and products will be integrated in all of the multi-platform promotional campaigns carried out in the communities you serve
As an NFP Sports preferred merchant, your brand will be included in: � A custom-designed discount program � eMarketing and social media programs targeting local high schools � Exposure on our mobile app targeting local customers � In person promotion to teams and coaches (shirts, gift cards, etc.)
� Merchant Name � Brand Logo � Locations � Website and Social Media � Gift Cards Purchased for Prize Program � Multiple Channels of Promotion
Custom Designed Discount Program
Online Promotion Across Multiple Platforms
� Social Media: NFP Sports Facebook, Twitter Page � Email Marketing to Coaches, Consumers and
Student-Athletes � Custom Mobile App to Engage Consumers
*CURRENTLY TEAM VIP ONLY
In-Person Promotion to Teams and Coaches
� Your Brand on Prize Shirts Given to Top Performing Student-Athletes
� Present Top Seller Certificates with Local Dunkin Donuts franchisee, NFP Sports Team Owners, and Team Player and Head Coach
� Gift Cards purchased for Prize Program
So – What’s The Bottom Line? By joining the NFP Sports VIP program, your company will provide discount offers on select products to be included in the high impact sports fundraising programs NFP Sports executes in the communities your stores serve.
For ZERO up front cost to your company, participation in the VIP program will give your local store owners access to the following:
� High school student athletes doing the leg work to create and execute a brand loyalty and customer acquisition program for your stores
� Mainline access to reach and influence local high schools, coaches and players through the NFP Sports relationship
� Opportunities to host “coaches socials” and other exclusive events to provide local owners with direct access to hundreds of customers
Help Us Extend the NFP Sports Impact!
