ngt apac - orga systems_presentation clean

Sachin SharmaDirector Market Development - APACOrga Systems GmbH

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© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com

_Evolution of Telephone

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_3 billion new mobile broadbandsubscriptions within the next five years

_Network costs to treble in the next 4 years …

while flat rates prevent profitable growth

_ mobile broadband subscribers surpassed wireline broadband subscribers in 2010 (558 million vs. 500 million).

_Mobile Broadband traffic predicted to increase 10 folds to 19 exabytes in 2015

_Mobile Data

Data revenue growth challenges with an ever increasing networks cost

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IndiaBy 2014, 72 million people in India will be using mobile social networking services

GSMA 5 Billion Global Mobile Connections Surpassed -one factor in the overall increase in connections is the rapid adoption of Mobile Broadband

AnalystsDue to MBB total amount of traffic carried over wireless networks is set to increase tenfold to 19 exabytes (EB) in 2015

Mobile app market is estimated to be worth around $25 billion by 2015

_Mobile communications – Evolution of Smartphones and MBB

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Source: Informa Telecoms & Media

Increase of connections Subscriber Growth Mob. Data (Mill.)

Decrease of revenueYoY Growth of Data Revenue (%)

_The ultimate Paradox

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_Network costs on the rise – End of Flat Rate?

_Global mobile data revenue vs. access network spend

Source: Analysys Mason

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_Data Costs are sky rocketing

_Profitability is nose diving

_Customer‘s are hungry for more

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Real-time rating, charging and policy control is the key to success

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_Move away from flat rate pricing to customer and network service differentiation

_Optimization and redistribution of network resources is key

_Policy driven service innovation and charging


Network

Offerings

Revenue

Customer Experience + Profitability

_Balancing the business, maximizingcustomer experience and profitability

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_Real time policy management – the new toolset to create loyalty

Customer experience

rewarding

restrictingspeed

throttling

usagecaps

traffic blocking

traffic prioritisation

premium access

self control

Bonus volume

Network centric policy control Subcriber centric policy control

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_Addressing new segments – using policy controls

Web Download

5GB/mth

Prepaid video Prepaid P2P

Shared family volume

FatherMother

Daughter

Son

E-mail

VOIP

Social web

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_Payment convergent – Pre and Postpaid

_Hierarchical accounts – shared balances

_Limited usage – real-time charging

_Service aware – real-time policy management

_Transparency – real-time notifications

_Addressing new segments – using policy controls

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1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Consumer „Low Cost“ Tariff

Consumer „Classic“ Tariff

Business „Classic“ Tariff

% o

f use

d ne

twor

k ca

paci

ty

5 Mb/s

2 Mb/s

1 Mb/s

3 Mb/s

4 Mb/s

0 Mb/s

conn

ectio

n sp

eed

per

subs

crib

er

hours

Peak load

100

80

60

50

30

70

20

10

90

40

Rethink the flat-rate tariff – redistribute network resources

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Active Mediation

Policy Control

Charging Control

Congestion Management

NGCP updates QoS for connected subscriber in congested locations according to subscriber data and policy

Basic unlim. 1Mb/sStudent unlim. 0,5Mb/sPremium unlim. unlim.Business unlim. unlim.

NGCP

Rules DB

Policy BW std. BW cong.

Congestion@ location 3459

PCEF

QoS update

MSISDN

0151 125.. 34590151 467... 52360152 698… 14920152 273… 3456

Session DB

Location MSISDN

0151 125.. Basic0151 467... Premium0152 698… Basic0152 273… Student

SPR DB

Policy

Policy decision flow

17.04.2023 Page: 14© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com


_Create a second source of revenue - become the smart pipe

Service Provider

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Customer

Network provider

Standard Quality High Quality

1,00 € 3,00 € 5,00 €

Paym

ent

0,5

MB/

s

Mobile video provider

Low Quality

All networks

1,00 € 2,00 €Pa

ymen

t

2 M

B/s Sh

are

Paym

ent

5 M

B/s

Shar

e

_A win – win – win game

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Network

Offerings

Revenue

Policy Control

Active Mediation

Charging Control

NGCP

Single subscriber database

3GPP compliance Real-time control

_ The winning combination

NGCP - Next Generation Control Point

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Subscriber Specific Policy and Charging Decisions Enables Superior Real-time End User Experience

Challenges

_ Improving the customer experience on data service

usage

_ Future proof - 3G or 4G networks compliant solution

_ Consolidation of data mediation and charging

environment for all subscribers

Solution

_ NGCP - Next Generation Control Point as unified

charging control platform

_ Fast time to market with less than four weeks to

operation

_ Easy integration due to 3GPP standard compliance

Results

Providing 249 commercial products on

multiple VAS platforms

Performance increase by over 300%,

Customer complaints on GPRS charging

decreased significantly by 75%

Less than 4 weeks to system operation

Serving 4 million subscribers within the

first month

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100% service personalization

3in1 platform solution

Profitable „overlay“ solution

< 3.9ms rating latency

150+m subscribers on a single platform

Upto 33% less hardware costs using parallel blade technology

Highlights

17.04.2023 Page: 19© 2011 Orga Systems GmbH | All rights reserved | orga-systems.com

Thank you!


ngt apac - orga systems_presentation clean

Documents

rights reserved

mobile broadband traffic

global mobile data revenue

mobile broadband subscribers

network costs

global mobile connections

access network

data costs