NHK Rights & Archives CenterTSUCHITANI, Atsunori

Tsuchitani.a-fs@nhk.or.jp

Effective Use of Archive

July 21, 2011

17th ABU Copyright Committee Workshop

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NHK Archives

Preserving 2,000 hours a yearTotal 20,000 hours of HD programs and Materials

NHK Archives

1964:NHK Labs. started research on future TV1969:First exhibition of camera & CRT at NHK Labs. Open House

1972:Proposal of Question to CCIR

1981:Exhibition at SMPTE1983:Development of MUSE

(analog HDTV transmission system)1983:NHK Labs. started research on ISDB1985:Named “Hi-Vision”

1988:MUSE Broadcasting started using Broadcasting Satellite

1960

1970

1980

Development and standardization of HDTV (1)

1990:ITU-R Rec. BT.709 1997:1080 active scanning lines adopted1998:HD camera installed in Space Shuttle2000:1125 scanning lines became Int’l uniform standard (ITU-R Rec.BT.709-4)2000:Digital satellite broadcasting started2003:Digital terrestrial broadcasting started2006:Digital terrestrial broadcasting

covers major cities all over Japan2007:Closed of MUSE broadcasting2011:Closing of analog terrestrial and

satellite broadcasting

1990

2000

2010

Development and standardization of HDTV (2)

NHK HD Programs

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Never seen it, Never done it

Beautiful Landscapes of Japan

Hi-Vision Special “Article Circle”

NHK Special “Miracle Body”

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Utility of HD Archives

• Sales of HD Programs– 43 countries– 7500 programs(2008)

• Co-production in HD

Partners: BBC, Telepool, NFB ARTE, EuroArts, KBS, RTHK etc.

Drama “Princess Atsu”

Skelton in the Closet

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Utilizing ＨＤ Archives

Utilizing through Broadcasting

As footage As materialAs a whole

program

Utilizing through Internet

NHK On DemandDigital

Archives Service

In addition

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Internet use in HD 　 NHK On Demand

• Pay service started in Dec. 2008• Viewable on PC & TV with internet

access– Approx. 380,000 registered members　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 （ End of Feb

2010 ）– Available only inside Japan

• “Catch-up programs”– Programs viewer missed available for

about 10 days after the broadcast– From April 1, available for 14 days

• “Video on Archives”– 2718 selected programs from archives– (End of Feb 2010)

“Catch-up programs”

“Video on archives”

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Witness to the war Archives

Video Encyclopedia by prefectures

Project JAPAN

CreativeLibrary

Digital　ArchivesDigital　

Archives

“Preservation”　improved（ No　more　tapes ）

“Preservation”　improved（ No　more　tapes ）

“Utilization”　improved（ Enhanced　information　database)

“Utilization”　improved（ Enhanced　information　database)

Openness improvedOpenness improved

Establishing　four　“Internet　/　Image　Archives”　by　2012　for　free　serviceEstablishing　four　“Internet　/　Image　Archives”　by　2012　for　free　service

Internet use in HD 　 Digital Archives Service

Pilot service sharing the assets for the benefit of society

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Witness to the war Archives

HD Encyclopedia

by prefectures

Project JAPAN

CreativeLibrary

Oral history archives consisting of 1000 hours of interviews conducted to 1000 witnesses to the war

Video footages from all over Japan

Archiving videos related to TV series “Project Japan” which reviews modern Japanese history from the world point of view

Offering 4500 HD videos for the viewers to use as they wish 　 (image quality compressed to 500 kbps)

Internet use (2) 　 Digital Archives Service

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• NHK’s video footage can be accessed on the Internet

• It’s free

• Downloads are available (for non-profit use only etc.)

• It’s worldwide

• It’s mainly for teenagers

• The editing software is simple

• It was started on October 31st, 2009

• And revamped on October 7th, 2010

What is the NHK Creative Library?

www.nhk.or.jp/creative

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DVD 3min.

From watching to

using and creating with NHK

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Footage Search

　　　　　　

Creation

The Creative Library Website 　 www.nhk.or.jp/creative

Viewing

Presentation & Viewing

Simple editing software

Download

Audio and video items

Display

TV Broadcasts

Personal websites /External video sites etc.

Outline

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Top　・ Recommended footage / works　・ Requests

Search　・ New & popular items　・ By category　・ By keyword　・ By map

Example Page 　①

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Footage 　・ Description　・ Add to list / Download　・ Related footage

Works　・ Description　・ Comments 　・ Footage used

Example Page 　②

Editing　・ Simple editing　・ Select music, sound effects　・ Subtitles　・ Post

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Materials for Creative Use

By Category 2010 (financial year)

Wildlife(1,700)

Scenes of Japan (900)

Scenes of the World (740)

Computer Graphics (500)

The Global Environment (300)

Transportation (180)

Colors Music / Sound Effects (180)

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2009 (financial year)

2010 (financial year)

2011 (financial year)

Launch October 31st Site improved

Anticipated users

Mainly children ⇒Broader users

Number of footage items

3,000 4,000 6,000

Schedule

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We insist that: 　　

Usage is non-profit only.

The NHK Creative Library must be credited ＊

The works must not slander or defame the copyright holder.

These conditions continue to apply when materials are distributed to third parties.

　　　　　

Rules of Use for Creative Materials

＊ The NHK ＋ CREATIVE LIBRARY logo is embedded in downloads

　　　　

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The Response So Far

• 1.3million page views per month

• Awarded the Good Design Prize

• About 2,144 works posted in Let’s Make Music Videos

• 774 works made at NHK’s educational events (since 2009) 　

• Many favorable comments on the Internet

At an NHK educational event(November, 2009)

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Thank you for your attention!!!Thank you for your attention!!!

TSUCHITANI, AtsunoriTSUCHITANI, Atsunori

NHK Rights & Archives CenterNHK Rights & Archives Center

tsuchitani.a-fs@nhk.or.jptsuchitani.a-fs@nhk.or.jp