niche lawyering
TRANSCRIPT
#ClioWeb
Niche Lawyering:How Thinking Narrow Can
Grow Your Practice
JoshuaLenon– ClioJayHarrington– SimplyStated
#ClioWeb
Instructors
Joshua Lenon
• Lawyer in Residence at Clio• Attorney Admitted in New York• @JoshuaLenon
Jay Harrington
• Attorney & CEO of Harrington Communications
• Author of One of a Kind: A Proven Path to a Profitable Law Practice
• @harringj75
#ClioWeb
Agenda
• Selecting a Niche (10 minutes)• Building a Niche Practice (15 minutes)• Narrow Lawyering (5 minutes)• Ethics of ”Specializing” (10 minutes)• Niche Practices in Clio (10 minutes)• Questions (10 minutes)
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NICHE LAWYERING
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GENERALIST
SPECIALIST
LOYALSKILLEDEXPERIENCEDTRUSTWORTHY
We’re Lawyers.HIRE US.
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#ClioWeb
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EXPERTSWrite
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ImpartWISDOM
TellaSTORY
Hit ContentHOME RUNS
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Sophisticatedly Simple.h c ommun i c a t i o n s . b i z
Questions?ANY
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ETHICS OF “SPECIALIZING”
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MRPC 7.4 Communication of Fields of Practice and Specialization
(a) A lawyer may communicate the fact that the lawyer does or does not practice in particular fields of law.
(b) A lawyer admitted to engage in patent practice before the United States Patent and Trademark Office may use the designation "Patent Attorney" or a substantially similar designation.
(c) A lawyer engaged in Admiralty practice may use the designation "Admiralty," "Proctor in Admiralty" or a substantially similar designation.
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MRPC 7.4 Communication of Fields of Practice and Specialization
(d) A lawyer shall not state or imply that a lawyer is certified as a specialist in a particular field of law, unless:
(1) the lawyer has been certified as a specialist by an organization that has been approved by an appropriate state authority or that has been accredited by the American Bar Association; and(2) the name of the certifying organization is clearly identified in the communication.
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Words to Avoid
• Expert• Specialist• Qualified• Preferred
• Best• No. 1• Reputable
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Linkedin endorsements have been held to be
advertising as a specialist.
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Texas Board of Legal Specialization certifies lawyers in 22 select areas of law.
Of Texas’ 90,000 lawyers, only 7,200 are recognized specialists
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NICHE PRACTICES IN CLIO
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Customizing Clio
• Custom Fields• Activity Descriptions• Task Lists• Document Automation
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Custom Fields
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Activity Description
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Task Lists
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Document Automation
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Clio plugs into specialized legal
software, expanding your skills.
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QUESTIONS?
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Thank You
Joshua Lenon
@JoshuaLenon
Linkedin.com/in/joshualenon
1-888-858-2546
Colin McMahon
Linkedin.com/in/colinmcmahonclio
Support.goclio.com
www.youtube.com/user/ClioVideo