niche modern case study
DESCRIPTION
SnapApp has conducted a multitude of case studies on the performance of our clients' apps, ranging everywhere from companies such as Squishable, Martha Stewart Living Omnimedia, and Comcast Sports Philadelphia. This slide deck highlights the case study conducted around Niche Modern and highlights the problem to be solved, the solution formulated, & the results obtained through their Facebook quizzes and sweepstakes!TRANSCRIPT
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Niche Modern
SnapApp Case Study
http://www.nichemodern.com/View-By-Color-Gray-Modern-Pendant-Lights.html
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• Expand marketing efforts
• Engage audience with interactive content and functionality
• Expand social media following (especially on Facebook)
• Build relationships with prospects and customers
• Encourage product recommendations
• Drive visitors to the NicheModern.com website
Objective
http://www.facebook.com/nichemodernlighting
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Solution• Sweepstakes
– 8th Birthday Giveaway- Like-gated app to build Facebook audience- Additional entry for social sharing
- City Harvest/Pendant/25% off Giveaway- 25% coupon for all entrants to drive sales- 10% of all purchases made donated to City Harvest Charity- Video in app to highlight product details and provide
information about the charity
• Quizzes & Polls– Test audience knowledge of the Niche Modern product
line– Solicit feedback from customers on product design to
gain market intelligence
http://www.nichemodern.com/Modern-Pendant-Lighting.html
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Results
City Harvest/Pendant/25% off Giveaway
22%
of entrants clicked through to the
NicheModern.comwebsite
31%
of entrants shared the sweepstakes
66%
of entrants “liked” the Niche Modern
Facebook page for the first time
http://www.nichemodern.com/Modern-Pendant-Lighting.html
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Results
Spring 2012 Sample Sale Sweepstakes
Over 60%
Of those who started the sweepstakes completed it
20%
Of entrants shared the sweepstakes across Facebook,
Twitter, and Pinterest
http://www.nichemodern.com/Modern-Pendant-Lighting.html
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Contact SnapApp or Open a FREE Account at:
www.SnapApp.com
Facebook.com/SnapApp@Snap_App
855-SNAP-APP
To view more Case Studies, please follow the link below:
SnapApp Case Studies