niche social media marketing by maria bakardjieva
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Niche Social Networks:A vital part of online marketing
How to use niche social networks to spread your message
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The Best Social Media Marketing Company in the world.
Brief History of SMM Drinks on me! My cousin Nicki!
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HelloHow are you?
I hear the mojito is great!
We are all social media people here. Ready to
talk about NN?
Do you like the event?
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How do you find your community?
Join our community!
And get the goodies!...
Ah well… didn’t we tell you you will have to
tell all your friends first!
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Why is it so largely ineffective?
• Social media is NOT for FREE
• Social media is NOT for interns
• Social media is NOT for sales
• Social media is NOT fast
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The Big Changes in Social Media in 2011 : Include your audience in the conversation
• Funny, right?!• Where is your audience?
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What are the predictions for 2011…and the opportunities they provide
– Make it real– Social networks + email– Slow down of social networks growth– Change measurement to time and not timeS– Social media saturation
The key is specialization!
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Don’t think your customers will come to you!
• Why Niche Social Networks work?
• Niche social networks can:– Be highly effective and different– Be easier to classify and know the user– Show you whom to focus on
• Much more interested in your product• Much more influential in a targeted pool• Much more knowledgeable on the topic
– Reward your top influencers with participation and credibility– If they’re on NN they will ignore you on the Big 4!
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Engagement instead of reach
What is the main difference?
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Add-ons and benefits
• Testing both strategy and product• Market Research• Innovation• Crisis prevention• Influencers Identification• Customer service• Low competition
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The Risks
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Are niche networks the next big thing?
• Facebook graduates are investing in niche social networks projects– Chris Hughes – Jumo– Adam D Angelo and Charlie Cheever – Quora
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No one size fits it all
• Predictions are that there will be a peaceful co existence between the Big 4 and NN.
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How was this session?
Call in Email Social Networks
+ 34 626 946 339 [email protected] www.explicata.com