Online Reputation: Owning the Message – the SEOPR Toolkit

SMX ISRAEL 2012

Nichola Stott – theMediaFlow@NicholaStott

theMediaFlow @NicholaStott

Reputation is Subjective

Cultivating bad-ass publicity

@NicholaStott

Ryanair

@NicholaStott

Bad-ass Links

@NicholaStott

Shamone!

theMediaFlow @NicholaStott

Product Development

Poor Message Management

theMediaFlow @NicholaStott

“There is no such thing as bad publicity except your own

obituary.”

Brendan Behan (1923-1964)

Weinergate

theMediaFlow @NicholaStott

Tools

theMediaFlow @NicholaStott

PR agency or in-house PR resourcePR Newswire “OVP”MyNewsDesk International

theMediaFlow @NicholaStott

Spin Doctors

theMediaFlow @NicholaStott

theMediaFlow @NicholaStott

theMediaFlow @NicholaStott

theMediaFlow @NicholaStott

Evolving Technologies

Fire drill

1.Quantify the issue. Is there really a fire? 2.Call in the wider teams 3.Define and own your message4. Use the PR Tools at your disposal