nicholas webb speaking kit 3 11

8/3/2019 Nicholas Webb Speaking Kit 3 11

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about nicholas webbNicholas Webb is a world-renowned innovation thought leader. He is the author o The Innovation Playbook,

The Digital Innovation Playbook and The Innovation Superstar® Workbook. He is a successul inventor with a

wide range o technologies rom one o the world’s smallest medical implants to consumer and industrial

products. He has been awarded over 35 patents by the US patent and trademark oce. He has launched

hundreds o technologies in his 25 years career. He currently provides innovation strategy consulting to a wide

range o clients rom small startups to Fortune 500 companies.

topics and books

Nicholas Webb

receives on average a 98%

excellence rating on all

speaking engagements

www.nickwebb.com

a wide range o topicsCentered around the creation o world class customer service expe-

riences. These topics include Innovation, Digital, Social Media and

Customer Experience.

Innovation

• Creating a culture o innovation

• RealOpen - Mastering open innovation

• Becoming an Innovation Superstar™

• Innovation superstar™ LI and LII Training• The Innovation Playbook

Digital Media and Customer Experience

• Customer co-creating through digital media

• Mastering your market through digital media innovation

• Creating a transormative customer experience

• The digital dynamic - Build sales and prot ast

Customer Service

• Customer experience mastery

• Customer Mapping - Contact point innovation

• The role o innovation and customer experience

• O the Hook - Telemarketing and innovation

• Patient centered healthcare

“Nicholas Webb boldly de-bunks co

mon myths about innovation.”

Steve Faktor, American Express

“The Innovation Playbook, oers cor

elements that all o us can incorpora

and learn rom to help build success

Chris Thoen, Procter & Gamble

In researching his books or one o the world’s largest nonction

publishers (Wiley), Nicholas Webb has identied the key success

drivers or innovation. Researching organizations rom the van-

tage point o an innovator has given him a unique and special

vantage point on what works in the real world. His research in-

cludes organizations like, the U.S. Army, Hewlett-Packard, Kodak,

IndyCar, Southwest Airlines, and Adobe just to name a ew.



Prolic entrepreneur Nick Webb has studied over 200 o the most innovative companies in the world to nd

out how they increase speed-to-market and, ultimately, the protability o their innovations. In act, Nick – a

serial inventor himsel – has literally written the book on breakthrough innovation strategies. Now he’s re-

vealing the secrets to more eective and aster innovation in this eye opening 90-minute webinar designed

specically or tech transer proessionals and aculty innovators.

Prepare to have your assumptions, strategies, and even the way you think about innovation

challenged!

Nick Webb is one o the most sought-ater and dynamic speakers in the innovation game. Why? Because he delivers

his message with passion, and with a thought-provoking approach that will challenge your long-held assumptions

and may just serve as a launch pad or transorming your organization into a world-beater in terms o delivering

what your customers want and speeding those customer-driven innovations to market.

Here’s a quick look at just a raction o what you’ll learn about:

• Building a systemic culture o innovation

• Fast-tracking innovation assessments with the Webb triangle• How to automate innovation ltration

• Keys to developing world-class innovation platorms

• Replacing risk management with opportunity management

• Assuring maximum market penetration with customer-driven innovations

• How to “out-invent” the competition using innovation saaris

• Tools or value layering your innovations

• Introduction to the state-o-the-art RealOpen™ innovation management system

Plus, you’ll also hear case studies and lessons learned rom world-leading innovators that you can adapt in your

organization.

Some o Nick’s audience:



What speaking clients are saying:Nicholas Webb’s keynote was ranked NUMBER ONE out o the 25 proessional speakers at this years Orthoworld an-

nual meeting. His message provided real-world answers not theories or concepts.

Jack Detweiler, Vice President, Business Development, ORTHOWORLD

What Orthoworld attendees are saying:

Fantastic. Best speaker o the entire conerence!

Very dynamic. WOW

Love the energy and passion

Excellent case studies

GREAT speaker very passionate about what he does

Well presented and inspiring

Entertaining and relevant

Enjoyed the stories o real-lie experiences

Thought provoking

Nick is a great speaker. I wish he had more time to talk

Eye opening- pushed me to change my way o thinking

“Nick’s program taught us how to turn a ailed product into a multi-million technology. Now that’s a great return on

investment.”

- John Konees, University o Northern Iowa

“Our audience loved Nicholas’s message, but more importantly they respected him because o his real-world exper-

tise. Our selection committee has already asked him back or the 2010 conerence.”

- Michael Good, Pharm.D., MBA, VCRI

“Very inspiring and real. In a world o hype, Nick cuts through to the core.”

- John Lopker

“Nick cut out the fu and provided real substance that could be immediately implemented as soon as you

leave.”

- Mike Kirkpatrick

“A wonderul seminar experience. One o the most proessional and positive experiences

o my career!”

- Charlie Childers

“Excellent to be provided a system to use in evaluating the viability o a product.”

- Joanne Angell

“An easy to ollow plan. To get to point “D”, you must rst go to ‘A’ through ‘B’ through ‘C’

and i your ideas make it through the proper steps, then and only then do you do ‘D.’”

- Bruce Engles



keynote topic

RealOpen™ - Mastering Open Innovation

In a shrinking economy with rapidly emerging competition, innovation rules the day. The problem is most innovation

systems are slow, inecient and do not truly connect to the increased demands o the market.

There is no question that the biggest movement in the area o business growth and prot is open innovation. The

problem is the overwhelming majority o organizations have not succeeded in achieving true openness. This is nosmall problem as the market is moving too ast and product liecycles are ar too short to not take advantage o ac-

cessing both external and internal innovations. The primary cause o open innovation ailure is the internal challenges

o cultural adoption and ultimately deployment.

In this program Webb provides a step-by-step account o the common pitalls in managing business innovation and

more importantly what to do about them. This program has been presented to dozens o Fortune 500 companies and

is widely considered to be the best practice in deploying open innovation in organizations. Workshop attendees will

learn:

• The creation o a comprehensive innovation platorm

• The development o a comprehensive internal and external submission portal

• The development o a digital strategy to solicit external innovation submissions

• The creation o custom innovation measurement tools• Installation o ast-track methodologies to quickly move the innovation rom ltration to the nd/orget phase

• Fast-track innovation assessment through the Webb Triangle

• Creation o a multi-ront innovation procurement plan

• The development o a digital command center

This program takes a nonlinear and congurable approach towards increasing sales, plan value, and ultimately, prot.

You will learn rom case examples based on some o the best organizations on the planet.

takeawaysUnlike risk-centered programs o the past, our customer-driven approach builds world class organizations. In this pro-

gram you will learn:

How to ast track innovation to “out-invent” the competition.

Increase eciency and improve the patient experience through, Contact Innovation Points (CIP).

How to use the RealOpenä Innovation Management System or speed and prot.

Build world-class innovation platorms. Create a truly customer connected organization.

ormat

All programs are available as a keynote, hal-day or ull-day workshop. All programs are customized to meet the spe-cic needs o our client. Certication programs are also available.



keynote topic

Innovation Superstar™ Certication Training Level I

The Innovation Superstar Training Program is designed to give participants the latest best practice in Innovation Management.

Unlike competitive programs, our Innovation Superstar Certied Training Program (ICS) is a nonlinear and non-legalistic system.

This allows anyone to congure it to their company’s unique needs. Innovation Superstar Certied (ISC) Level I was created using

inormation gathered rom the study o more than 200 o the most innovative companies in the world.

The program provides or dynamic and easy-to-understand tools that allow the student to leave with real world deliverables that

can be applied immediately. Program case studies include service, product, and high technology industries. The training program

also helps organizations increase their access to both external and internal innovations. It is based on ast-track methodologies

that increase speed, and ultimately, protability.

The program is also targeted to specic job unctions. For instance, our ISC L1 certication is targeted or product managers and

engineers. Our ISC L2 certication is specialized or executive managers including, CEO, CIO, VP o Innovation, Vice President o

new business development, and research and development. The ISC L1 is available as an on-site workshop or as an online training

program. Participants can also petition or certication online by completing a 50 question test with a passing score o 85 percent

or better. The ISC L2, is only available as an on-site training program that includes on-site testing and oral interviews.

Program prerequisites include a minimum o two to our years o direct experience in the area o product and project manage-ment. Most participants have a bachelors degree or greater. The program textbook is The Innovation Playbook – A Revolution in

Business Excellence (Wiley) by Nicholas J. Webb.

ISC L1 is available as an online certication program or as an on-site workshop. A score o 85 percent or more on a 50 question

multiple-choice test is required or certication. Program ees do not include certication. Certication is issued to program par-

ticipants that complete an on-site or online training program and has completed the test questions with an 85 percent or better

score. The purpose o the certicate is to validate satisactory course completion. No certication accreditation is expressed or

implied.

Innovation Superstar and RealOpen™ are trademarks o Lassen Scientic Inc. a Caliornia corporation.

takeawaysIn this program you will learn:

• Introduction to the state o the art RealOpen™ innovation management system

• How to automate innovation ltration

• Developed world-class innovation platorms

• Develop veal VOC by developing systematic carpet time

• To out invent the competition with innovation saaris

• Value layering your innovations with Project X

• Fast-track innovation assessments with the Webb triangle

• Hardwire internal and external innovation to your corporate culture

• Replace risk management with opportunity management• Build a systemic culture o innovation

• Lead your market with customer and market driven innovations

ormatAll programs are available as a keynote, hal-day or ull-day workshop. All programs are customized to meet the spe-

cic needs o our client. Certication programs are also available.



keynote topic

Innovation Superstar™ Certication Training Level II

The Innovation Superstar Training Program is designed to give participants the latest best practice in Innovation Management.

Unlike competitive programs, our Innovation Superstar Certied Training Program (ICS) is a nonlinear and non-legalistic system.

This allows anyone to congure it to their company’s unique needs.

The program provides or dynamic and easy-to-understand tools that allow the student to leave with real-world deliverables thatthey can apply in their business immediately. Program case studies include service, product, and high technology industries. The

training program also helps organizations increase their access to both external and internal innovations. It is based on ast-track

methodologies that increase speed, and ultimately, protability.

The program is also targeted to specic job unctions. For instance, our ISC L1 certication is targeted or product managers and

engineers. Our ISC L2 certication is specialized or executive managers including, CEO, CIO, VP o Innovation, Vice President o

new business development, and research and development. The ISC L1 is available as an on-site workshop or as an online training

program. Participants can also petition or certication online by completing a 50 question test with a passing score o 85 percent

or better. Level L2 is our strategic innovation level. This program is specically designed or organizational leadership including

CEOs, CIOs and Vice President o new business development and research development.

The ISC L2, is only available as an on-site training program that includes on-site testing and oral interviews.

Program prerequisites include a minimum o our to six years o direct experience in the area o product and project management

Most participants have a graduate degree.

The program textbook is The Innovation Playbook – A Revolution in Business Excellence (Wiley) by Nicholas J. Webb. ISC2 is only

available as an on-site training program that includes on-site testing and oral interviews. A score o 85 percent or more on a 50

question multiple-choice test is required or certication. Program ees do not include certication. Certication is issued to pro-

gram participants that complete an on-site training program and has completed the test questions with an 85 percent or better

score.

The purpose o the certication is to validate satisactory course completion. No certication accreditation is expressed or implied.

Innovation Superstar and RealOpen™ are trademarks o Lassen Scientic Inc. a Caliornia corporation.

takeaways The program includes:

• Comprehensive orientation o the RealOpen™ innovation management system

• The must-have tool or innovation – innovation scenario tactics

• The ve leadership skills o innovation

• How to create an innovation culture

• How to structure innovation teams

• Developing a digital command center

• How to increase access to market-leading innovations

• How to improve innovation ltration and throughput• The role o innovation across the enterprise

• The latest tools, and techniques and methods or increasing speed and protability through innovation

• How to congure an innovation driven organization

• How to create innovation champions within your organization





keynote topic

Mastering the Customer Experience Through Digital Innovation

How to Become a Customer Service Superstar

There is no better way to build sales and prot than through the creation o world-class customer experience. Unortunately, most

organizations take a ractional and supercial approach towards their customer service initiatives. Customer service, real customer

service is about providing an enterprise-wide culture that delivers exceptional customer experiences. This includes your digitalpresence.

Learn how to do this by studying companies such as In-N-Out Burger and Sierra Nevada Brewery, which systematically deliver

A-plus customer service using layered approaches that provide net customer value. Webb explains how companies such as these

not only provide a solid product, they utilize the ve senses o their customers to present a ull-spectrum experience or their most

valuable resource – their customers.

In studying more than 500 companies researching The Innovation Playbook and The Digital Media Innovation playbook, Webb

ound some that go above and beyond in the innovation industry. Webb calls such companies Innovation Superstars. These

companies have ound the “Soul o the Customer,” rather than the more supercial “Voice o the Customer” that gains the ocus o

many other, inept companies. And in understanding the “soul,” these superstars deliver above par products, service and more – in

other words, a world class customer experience.

For example, Webb named Adobe and Hewlett-Packard Innovation Superstars due to their absolute devotion to an innovative

culture centered on value rather than risk. Hewlett-Packard’s HP Garage initiative demonstrates even large companies can con-

tinue to create world-class innovations. Adobe practices innovative co-creation on a daily bases – ostering an entrepreneurial and

highly customer connected environment.

These superstars come rom a wide-range o industries, but still contain some common attributes that make them world-class

customer experience innovators. Studying these attainable commonalities can teach any organization how to ollow in these big

ootprints and become innovators as well.

In this program you will learn to signicantly increased sales, while concurrently reducing internal costs. You will also develop an

enterprise-wide customer value plan. As a hugely successul innovator, Webb will share the roles o open and other innovation

methodologies that can be used as tools in delivering world-class customer service, a huge step orward in pursuit o the Innova-

tion Superstar title. This program is targeted or management and leadership in the creation o customer relationship planning

and provides the tools that can allow any organizations to lead their industry in customer satisaction.


Your digital presence and how to delivering exceptional customer value

Understanding the three key levels o organizational commitment

How to make customer experience initiatives stick

How to build sales and prot through Contact Point InnovationUnderstanding the ins and outs o digital and social media

The 90 day customer experience makeover





keynote topic

Mastering the Customer Experience

In a shrinking economic universe with erce emerging competition, mastering the customer experience has become a mandate.

There is simply no better way to build sales, brand value, customer loyalty and ultimately prot. Unortunately however the old-

ashioned customer service systems have ailed.

In the good, old days when money was abundant and competition was slight, supercial customer service approaches worked.But those days are gone … and gone or good. Many naïve organizations are under the erroneous impression that their customer

service initiative is adequate to compete in today’s market. This assumption is dead wrong. Customer service has evolved into

something entirely new: customer experience. Customer experiences aren’t created easily and can in act only be ound through

truly innovative methods. In virtually all organizations customer service is a ractional solution that has been applied to a holistic

problem. A common myth among customer service believers is that i you simply oer a good product, you will succeed. While I

would argue a good product is an absolute necessity as well, there’s a lot more to a holistic customer experience that just serving

up a good product. SERVING a customer is only one part o a total customer experience.

Another common issue many organization’s experience is a lack o ollow through. There are more than 5,000 training and cus-

tomer service programs available through a wide range o consultants and vendors. There’s no lack o resources out there, yet

most organizations ail to take advantage o the wealth o inormation easily accessible to any and all. But i you do the math, it’s

been ound that 80 percent o organizations never sign up. O those who do, 80 percent are no-shows. O the remaining percentthat get to work ultimately give up. True customer experience innovation isn’t easy, but it’s ar less rightening than bankruptcy.

To provide truly meaningul net customer value, organizations must understand they are a system comprised o multiple depart-

ments all moving in the same direction – delivering net customer value. The key word here is system. Your organization is not just

a ront-line interace. It is an enterprise that must work in absolute synchronicity. The reason so many common customer service

initiative ails is that they ocus solely on the ront line.

It’s certainly no coincidence that examples o great customer experiences can be ound within those companies with an excellent

culture – a lie support system or innovation and great people. In researching The Customer Playbook, more than 200 organiza-

tions were studied – both good and bad. Companies with poor culture were littered with bad people who sucked the good out

o organizations, or housed good people orced to deliver bad experiences by companies driven by innovation socialism – an

environment based on ear, processes and strictly internal needs. Innovation capitalism is at the other end o the spectrum and

ollowers o this model understand an organization’s prosperity is based on an externally-ocused business model, which alsoencourages and rewards employees or adding meaningul net customer value. The point is – the strong culture centers on the

creation o an organization that rewards exceptional customer experiences.

In this powerul program you will learn how to master the customer experience and ultimately rule your market.

takeawaysUnlike other programs that talk theory and concepts this is a step-by-step process detailing how to achieve innovation

mastery in your organization. You will learn how to:

Take advantage o the benets o the Customer Value Strata (CVS).

Increase eciency and improve the Customer experience through, Contact Innovation Points (CIP).Develop customer-driven innovation and enterprise-wide innovation best practices.

Signicantly reduce customer dissatisaction while improving the quality o work lie your team.





keynote topic

The 90-day customer Relationship Makeover

How to Become a Customer Experience Superstar.

In order to compete in today’s marketplace, it’s critical that organizations use innovation techniques to invent world class customer service.

From John Deere to Harley-Davidson, an innovative customer experience is the driving orce behind delivering net customer value and inspiring

customer satisaction and loyalty.

In today’s market there are several myths driving many organizations under. The rst is the Customer Service Myth. In researching The Customer

Playbook, author Nicholas J. Webb ound o the hundreds o business managers interviewed, none gave the same answer twice when asked

the denition o customer service. Most interview subjects gave job-centric answers. The nance manager saw customer service through the

lens o nance. The marketing department saw marketing behind customer service. You get the pattern. Virtually all customer service initiatives

were centered on ractional approaches that were highly internalized. They didn’t account or the act that customer service wasn’t about brand

loyalty or making a better prot. A holistic approach is about providing a complete customer experience.

Another myth Webb saw was the Customer Relationship Management Myth, which states that customer relationships can and should be man-

aged. Computers and spreadsheets do a lot o things extremely well. However, understanding what customers really care about isn’t one o

those things. Customer innovation requires actions such as active observation, which can only be done by a live, breathing human being. Then

there’s the Customer Value Myth. In today’s hyper-competitive market, pseudo value will kill your business. Many organizations will say anything

to get you to buy. But the real question should be, what will they do to get you to stay. In a world o digital media and social media; ake value

will kill your organization aster than anything. The nal myth is the Voice o the Customer Myth, which looks at why VOC programs such as ocus

groups, eld studies and customer interviews completely miss nding what customers really want.

Also learn about the System Myth, which looks at the wide range o systems and methods used by companies to manage resources. We manage

acilities, people, money, time, budgets productivity and more. Most o these things are easy to quantiy using a spreadsheet. But innovation,

that can’t easily be quantied. And it shouldn’t be. Innovation does not live well in captivity and is extremely dicult to measure. This is a sig-

nicant problem because the long-term benets o customer-driven innovation are immeasurable. In researching companies or The Customer

Playbook, Webb ound some o the best companies didn’t try to quantiy the benets o enterprise wide innovation systems. Or i they did, it was

done very simply. Take Sierra Nevada Brewing Company or example. When the organization set out to create the world’s best beer they had only

one measurement o success: great beer. Sound too simple? It’s not. The brewing company has become one o the biggest successes in the beer

industry thanks to that dening goal.

In this program you will learn how innovative ideas such as “carpet time” and “innovation saaris” can give you the real acts about what your

customers need and want, as well as mistakes that could be killing your business. You’ll also learn the invaluable acts that can be gathered rom

“The Customer Service Strata” and nd what Webb calls the “Soul o the Customer,” much better than the supercial “Voice o the Customer.”

Organizations must connect with their customers, but careully. Get on the street level with your customer. The bottom line is … knowing is out,

and experience is in.


Avoid the common mistakes and customer relationship initiatives

Build brand value

Create an online buzz

Develop a digital command center

Rapidly improve your customers experience

Eliminate unhappy customers

Develop micro-communities





keynote topic

The 90-day Innovation Makeover

Master Enterprise Wide Innovation in Just 90 Days

This program addresses the important o developing innovation initiatives that are not cookie-cutter solutions. There are more 170 dierent

innovation management systems. Which one’s right or you? Answer… none o them. The only innovation system that is right or your organi-

zation is the one that you congure to address the uniqueness o your culture, market and capabilities. This program shows you how to take a

toolbox approach towards conguring a system that will build sales and long-term sustainable prot.

When it comes to innovation, a holistic philosophy o net customer value is needed. We will look at some specic tools that can be deployed in

today’s ast moving, fexible environment in a prescribed way in order to address the issues that ace current organizations. These tools will help

you combine the best o your internal resources and those on the outside in the industry at large.

The rst problem and a major pitall in innovation today is the use o a cookie-cutter approach towards improving innovation. Some companies

are excellent at accessing external innovation, yet extremely bad at taking those technologies to market. Some companies have a very good new

product development unction, but are very bad at deploying it. The problem is innovation requires a broad array o skill sets. But those skill sets

can be easily built in as long as the right philosophy – and culture – o innovation exists.

Achieving “superstardom” in the innovation space is a matter o three things, and three things taken in balance: a customer ocus and an eec-

tive process that keeps innovation moving along, all supported by a healthy innovation-ocused culture.

In The Innovation Playbook, author Nicholas J. Webb uses organizational examples such as In-N-Out Burger and Sierra Nevada Brewery to show

how a systemic culture can systematically deliver A-plus customer service using layered approaches that provide net customer value. Webb

explains how companies such as these not only provide a solid product, they utilize all ve senses o their customers to present a ull-spectrum

experience or their most valuable resource – their customers.

Webb also calls companies such as Adobe and Hewlett-Packard Innovation Superstars due to their absolute devotion to an innovative culture

centered on value rather than risk. You will learn to signicantly increased sales, while concurrently reducing internal costs. You will also develop

an enterprise-wide customer value plan. As a hugely successul innovator, Webb will share the roles o open and other innovation method-

ologies that can be used as tools in delivering world-class customer service. This program is targeted or management and leadership in the

creation o customer relationship planning.


Comprehensive orientation o the RealOpen™ innovation management system

The must-have tool or innovation – innovation scenario tactics

The ve leadership skills o innovation

How to create an innovation culture

How to structure innovation teams

Developing a digital command center

How to increase access to market-leading innovations

How to improve innovation ltration and throughput

The role o innovation across the enterprise

The latest tools, and techniques and methods or increasing speed and protability through innovation

How to congure an innovation driven organizationHow to create innovation champions within your organization





keynote topic

Digital Innovation

Nicholas J. Webb has researched hundreds o companies while writing his book, The Digital Innovation Playbook. What he has discovered will

astonish your audience. He learned how some o the best organizations in the world are using digital and social media to drive unprecedented

levels o customer value. His case studies include how the U.S. Army has solved its major problem through its digital presence. He’ll show how

great innovators like Yamaha and Kodak are creating world-class innovations through digital connectivity. Digital Innovation is literally the next

generation o innovation and best practice. This inormation is extremely resh and updated prior to every presentation.


How the digital universe is driving the most innovative companies

How to increase access to both breakthrough in incremental innovation

The power o the digital sandbox

How to digitize open innovation

How to build sales while reducing costs





keynote topic

Innovation leadership

The rules o successul innovation management have changed, and they have changed drastically. Our digitally connected world has mandated

that leadership understands the role o social and digital media in innovation. Leaders today also need to understand new methods o driv-

ing speed to market while concurrently increasing eciencies. In this keynote, Nicholas J. Webb literally creates a roadmap or innovation and

leadership success.


The best systems and practices or innovation management

How to digitize your innovation unction

How to reward and motivate stakeholders

How to create true internal collaboration

How to connect to external customer communities

The ve essential innovation leadership skills





keynote topic

Innovation Superstars®

Nicholas Webb has been involved in innovation or over a quarter o a century. His success as both an inventor and as an innovation strategist

has taught him the key elements or innovation success. This real-world experience in combination with his research o hundreds o companies

has given him the secret ormula or innovation success. In this powerul keynote, Nicholas Webb identies the anatomy o innovation super-

stars. He provides real-world case studies and takeaways that allow you to apply this ormula to your businesses immediately.


The anatomy o an innovation superstar

The power o passion

The will o innovation cratsmanship

How to create an innovation culture

How to avoid the ve common innovation mistakes

How to create your innovation game plan





custom keynote topicsNicholas Webb can provide custom keynotes that are surgically targeted to the specic needs o your organization and industry. Other topics

include:

The uture o innovation in medical technology

Innovation in the delivery o healthcare

Managing change and the uture

The great news about the current economy

The power o innovation in sales and marketingContact point innovation and driving customer experiences

How to achieve business excellence

retreats and customized events

We provide a wide range o customized training, coaching and retreats. We also provide many workshop programs.

the innovation superstar® award - innovation incentive programsWe provide a turn key employee incentive program that is targeted around rewarding and recognizing stakeholders or driving innovation. Our

research has ound that a well-dened innovation awards program provides the best sustainable means o incentivizing employees. Our Innova-

tion Superstar® Award program is easy to adopt and provides tremendous results. We work closely with your HR department to identiy other

potential incentives that can be connected to the award. Rewarding employees and innovation stakeholders is a critical component to a sustain-

able innovation initiative.

executive coachingBecause o our expertise we have been hired by dozens o Fortune 500 companies to train and coach their core team. Our executive coaches are

Certied Management Consultants as designated by the Institute o Management Consultants. Less than 2% o management consultants have

achieved this level o training and expertise. IMC CMC certication number 5587329 (IMC USA), a ISO/IEC 17024:2003 Certiying body certies

Nicholas J. Webb as an Certied Management Consultants (CMC)

innovation saarisWe provide a service where we actually go out into the eld with our client companies to assist them in identiying new innovation opportuni-

ties. We use our proven contact point innovation method that guarantees results every time. Our saaris are typically 2 to 5 days long and virtu-

ally always result in identiying a new product or service innovation.

itinerant vice president o innovationWe can provide itinerant executive leadership and management on an outsourced basis. Some o our clients have used us or years to serve as

their emerging innovation or new innovation departments.

innovation and creativity retreatImagine having a world-renowned innovation expert host a retreat or your organization. We can manage all aspects o an innovation and

creativity retreat that has one simple objective, RESULTS. Our retreats create a true transormative experience or the attendees. Our retreats are

powerul, un and most importantly they turn your team into true Innovation Superstars®.



the ve questions you must ask beore selecting an innovation

workshop.

1.Is your innovation expert an innovator?

There is a surprising, but little-known act that most so-called innovation experts have never actually ever invented anything. Meeting attendees

are demanding experts not theorists. Nicholas J. Webb is a successul master inventor having been awarded over 35 patents by the US patent

and trademark oce. His technologies range rom complicated industrial technologies, consumer products to one o the world’s smallest medi-

cal implants.

2.Is the speaker’s message new and relevant?

Many speakers are delivering the same message that they delivered over a year ago. Innovation is experiencing major changes as a result o the

role o digital and new media. It is extremely important to deliver resh and relevant inormation to your attendees. Nicholas Webb updates each

and every presentation and as the author o “The Innovation Playbook” and “The Digital Innovation Playbook” his inormation is truly cuttingedge.

3.Does the speaker have an executive background?

The speaker must have real world experience in taking the theories o innovation and applying them to a business enterprise. Most innovation

speakers today have not served in the capacity o President or CEO. Nicholas Webb has served as the CEO o several technologies based

corporations where he applied the theories o innovation into the real world o business.

4.Does the speaker have a wide range of industry experience?

The general principles o innovation apply to all businesses, however there are vastly dierent ways in which innovation is deployed based on

industry. A speaker must have experience in a wide range o industry categories to be able to create a presentation that is relevant to your

audience. Nicholas Webb works with a wide range o clients in categories including: pharmaceuticals, medical device, consumer electronics,

industrial, consumer packaged goods, telecommunications, travel and hospitality, retail, wholesale, nance and biotechnology just to name a

ew.

5.Does your speaker have the necessary pedigree?

Many innovation speakers are nothing more than entertainers. But in a shrinking economy with erce competition, attendees need deliverables.

They want proven ideas that they can take back to their organization to achieve real results. Speakers must have the necessary pedigree to have

that knowledge and to gain the respect o the attendee.



a snapshot o nicholas webb’s expertise

• Master Inventor – awarded 35 patents by the US Patent Oce

• CEO Background – served as a CEO or several technology companies

• World-Renowned Author – two major books in the last two years

• Business Expert – Fortune 500 clients, Certied Management Consultant

• Five Star Rated – 98% excellence rating by attendees

• Innovation Deployment – Launched hundreds o new technologies

why hire a certied management consultant (CMC®)? The Certied Management Consultant (CMC®) designation is awarded to a select group o consultants (only 10,000 worldwide) who have dem-

onstrated that they produce substantive results, adhere to the IMC USA canon o ethics, and manage their practices proessionally.

IMC USA participates in the 44-nation International Council o Management Consulting Institutes (ICMCI), which sets the global standards o

technical competence and proessional conduct. CMCs must maintain this level o perormance and stay current with global standards to be

able to renew their certication every 3 years.

industries we serve The rules o innovation apply across all industries. However, our wide range o industry experience provides a unique and special benet to your

organization. We understand the market drivers and other environmental actors that aect your organization. This industry-specic expertise

allows us to deliver a world-class customized training program.

Biotechnology

Consumer goods and retail

Electronics

Energy

Financial services

Healthcare delivery

Medical device industry

Digital mediaSotware

Telecommunications

Automotive

Consumer packaged goods

University technology transer

State agencies

Chemical and process industries

Fresh produce and arming

Supply-chain management

Purchasing

Services industries

Innovation managementPrivate equity

Aerospace and deense

Consumer & industrial Hardware

Manuacturing

our superstars

nicholas webb speaking kit 3 11

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