sugarlandcupcakery

and all that jazz!

Table of Contents

mission statement 2-3logo 4-5style guide 6-7stationary 8-9promotional plan 10-11store front 12-13interior 14-15product development 16-17merchandise apparel 18-19advertising 20-21

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MissionStatement

Take a walk through Sugarland! Our mission is to provide a truly unique experience for the customer with gourmet cupcakes produced from the

highest quality ingredients & a lively, friendly, retro environment.

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Logo

This logo was created with a retro environment in mind and a sweet, sassy edge. The letter S is truly unique as it was developed from an old Speakeasy sign from the 1920s. The curviture of the S resembles the swirling appearance of the icing on each hand-crafted cupcake. The gradient from cream to rasp-erry red softenes up the chocolatey brown used for the S and the outer stroke of the circle. The combination of sweet and rich colors and the roundness of the circle and curvilinear form of the S work together to create an overall retro, inviting, and rather delicious logo.

Style Guide

Color Palette: Fonts:

Andes RegularLittleLordFontleroy Regular

Hoefler Text Regular

Pantone 7582 CP Pantone 462 CP

Pantone 405 CP Pantone 4645 CP

Pantone 5635 CP Pantone 4675 CP

Pantone 4525 CP Pantone 7506 CP

Pantone 1797 CP Pantone 404 CP

Pantone Red 032 CP Pantone 7528 CP

Pantone 492 CP Pantone 497 CP

Stationary

Promo Plan

Sugarland Cupcakery is for all age groups, from young children to mature adults. It is a place for family and friends to come together and enjoy a retro, escapism environment where the treats are sweet and the em-ployees are always happy to see you and will give you free samples of any frosting or cake that you would like to try so that you can mix and match and combine your own creations! Sugarland cupcakery is here to bring a family-friend environment to any city, so we will begin sales with a buy-one-get-one-free event. Bring the whole family and enjoy a live jazz band along with a multitude of all drinks appropriate for all age groups to go along with your sugary treat. There will also be sugar-free cupcakes available so that everyone can join in on the fun. There will be giveaways at this event such as T shirts and tote bags. Sugarland Cupcakery will continue with the fun and deals by pass-ing out free punch cards that will allow you to earn a free cupcake every five cupcakes that you purchase.

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Store Front

Interior

Product Development

Merchandising Apparel

Merchandising Apparel

Advertising