nick barnett mippin mobile publishing masterclass

Compelling mobile app opportunities for publishers

Confidential Refresh Mobile

Reaching your audience fast and cost

effectively

Summary


• For many publishers, mobile apps means Apple (and maybe Android)

• However, other platforms (e.g. Windows Phone 7, Samsung Bada, WAC,

HTML5) offer huge distribution opportunities – potentially 10-15 times

Apple iOS

• How can publishers reach this audience quickly and cost effectively?

• The App Factory is an online tool that enables great looking, feature-rich,

native apps to be built in just 5 minutes!

Alternative smartphone platforms offer huge distribution

opportunities, potentially 10-15 times that of Apple iOS

Source: Company websites, team analysis


Deployed devices

But with so many platforms, how can you reach this audience

quickly and cost effectively?

* Not an exhaustive

list!Confidential Refresh Mobile

Pu

blish

ers

’ ti

tles

Title 1

Title 2

Title 3

Device platforms*

Potentially 24 apps, for just three titles

Where should you invest?

Agenda


Publishers can monetise your apps in many ways – all revenue

is net positive to bottom line


Sponsorships

• Sell sponsorship opportunities per app,

e.g. single title sponsored by major brand

partner

Sell your apps

• Sell apps in app stores, e.g. £0.99/app

purchase, or subscription service

DetailsMonetisation

Publisher ad-

sales

• Sell mobile app ad-campaigns as add-ons

to existing online/cross-platform ad-

campaigns

Network ad-sales

• Backfill unsold inventory with network ad-

sales

1

2

3

4

All revenue

is net

positive to

your bottom

line as the

apps

leverage

your existing

content

Summary


• For many publishers, mobile apps means Apple (and maybe Android)

• However, other platforms (e.g. Windows Phone 7, Samsung Bada, WAC,

HTML5) offer huge distribution opportunities – potentially 10-15 times

Apple iOS

• How can publishers reach this audience quickly and cost effectively?

• The App Factory is an online tool that enables great looking, feature-rich,

native apps to be built in just 5 minutes!

BACKUP


Mippin is the number one provider of telco-grade, mass-

scale app-builder platforms

Mippin is the number 1 provider of mass-scale

app-creation platforms to handset vendors

and carriers globally

• Multi-platform

• Telco-grade

• Full turn-key solutions

Contacts & Bios

Nick Barnett, CEO

[email protected]

+44 7739 196 460

Nick has over 10 years experience of working across a

combination of telecoms, technology, online media and

advertising and brings a wealth of relevant experience to

the role of CEO.

Prior to Mippin, Nick was Managing Director, Phorm UK,

delivering targeted online content & advertising solutions.

Previously he was Vice President, Corporate Strategy and

Development at O2/Telefonica where he was responsible

for leading key operational, strategic development and

M&A activities at O2, and following Telefonica’s

acquisition of O2 in 2006, Nick spent much of his last year

working in Madrid with Telefonica’s corporate

development and strategy team.

Prior to O2 Nick worked at McKinsey & Company

specialising in the TMT sector, working with a range of

telecoms operators, equipment manufacturers and

telecoms service providers, mainly focussing on new

product development & market expansions, as well as

managing a number of e-commerce business-builds .

David Mannl, Founder and Creative Director

[email protected]

+44 7903 163 324

David Mannl is the Founder and Creative Director of

Mippin and has over 10 years experience in UI design in

mobile technology.

Previously, David was a Senior Multimedia Designer at T-

Mobile International in London. From 2002 he worked with

Siemens Mobile and Macromedia, specializing in Flash

for mobile devices.

David loves mobile design and technology, and takes

pleasure in creating a great user experience on the small

screen.

He is a Macromedia Max award winner, Nokia Developer

of the Year and Forum Nokia Champion and Nokia

Innovator of the Year and Google Android Developer

Challenge Winner (ADC2).

nick barnett mippin mobile publishing masterclass

Technology