nick cohen - mediacom

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Building better connections across media Nick Cohen, Head of Mediacom Beyond Advertising 23 rd October 2012

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Presentation for MediaCom Engage conference, Edinburgh 23/10/12

TRANSCRIPT

Page 1: Nick Cohen - MediaCom

Building better

connections across media

Nick Cohen, Head of Mediacom

Beyond Advertising

23rd October 2012

Page 2: Nick Cohen - MediaCom

Vs

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Vs

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Vs

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Media multi-tasking

Multi-tasking

20%

Source: Ofcom Digital Day research

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“Connected Media”

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Mobile & social are now a part of all campaigns,

whether we plan it or not!

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So how do respond?

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“Connected Content”

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Skoda: ‘British cycling programme’

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Skoda: ‘British cycling programme’

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Volkswagen: ‘See Film Differently’

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Volkswagen: ‘See Film Differently’

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Green Flag: ‘Notes from Hidden Britain’

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“Connected Planning”

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Building connections between platforms has to start

with the original idea

TV

Print

Radio

Experiential

Digital

Social Media

CORE

IDEA

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To build connections between media, you need to

connect disciplines

CONTENT DIGITAL MEDIA + +

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Connections need to be made throughout the

campaign lifecycle

Strategy Ideation & concept

development Production

Campaign Live

Evaluation

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Thank you