nico perez + founders institute talk: product & services development
DESCRIPTION
Founders Institute talk given by Nico Perez in Brussels (November 2010)TRANSCRIPT
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Nico PerezMixcloud Co-founder
Product & ServiceDevelopment
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Contents
10 tips for Better Startup Product Development
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1. Start with a problem• What is the problem? • Understand your customers. Are you one of them?
i made something people want
make something people want
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2. Research the market• Surveys, B2B reports, competitor analysis• Business strategy -> guides -> product strategy• Route to market?
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3. Launch early• Get version 1 out ASAP• Feedback is invaluable. Law of diminishing returns• Stealth or Open?
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4. KISS• Keep it simple stupid. Solve one problem • Building a product is like designing a house from scratch.
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5. Build and iterate• Roll out fast• Test instead of speculate + Remove features• Keep the main thing the main thing
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6. Be Agile• Release Cycle? • Rapid prototyping. Continuous deployments• Small teams eg Apple Mac
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7. Continuous improvement• Early stage 1-on-1 user testing. Apple store • Measure, track and test• Circular product life cycles
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8. Prioritise • Time + engineering resource constraints• Define and communicate prioritisation criteria• Growth? Revenue? Stickyness?
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9. Analyse• Later stage analytics• Google analytics• A/B testing. Multivariate testing. Conversion funnels.
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10. Fail fast• If things go wrong, Fail fast • Smart teams adapt and change• Build a good team
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Summary1. Start with a problem2. Research the market3. Launch early4. KISS5. Build and iterate6. Be Agile7. Continuous improvement8. Prioritise9. Analyse10. Fail fast
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The end.Flickr CC credits:http://www.flickr.com/photos/thomashawk/228228018/http://www.flickr.com/photos/8078381@N03/3279725831/http://en.wikipedia.org/wiki/History_of_radiohttp://www.flickr.com/photos/9948354@N08/763399258/http://www.flickr.com/photos/emry/369409914http://informationarchitects.jp/web-trend-map-4-final-beta/
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Please get in touchWeʼre keen to hear your thoughts
Email: [email protected]: @nicoperez / @mixcloud