nicolesouza_dw_finalpresentation
TRANSCRIPT
Digital Wavefront,BEEP ETC, TravelTagBlue
Nicole Souza: Digital Marketing Associate5/9/16-8/17/16
About Me
School: Marist College; Poughkeepsie, NY
Year: Rising Senior
Major: Communications: Advertising & Sports Communication
Minors: Creative Writing & Psychology
Goals:
1. Complete Masters in IMC or Mass Communications2. Gain new insight in marketing & communications industries
Goals
1. Drive traffic from social media platforms to company websites
1. Facebook2. Twitter3. Instagram4. LinkedIn
2. Double # of followers and ‘Likes’ for social media platforms
3. Create, and increase, brand awareness locally and nationwide
4. Create partner relationships with investors and businesses
1. Digital Wavefront
2. BEEP ETC3. TravelTagBlue
Work Portfolio
Social MediaFacebook, Twitter, Instagram,
BEEP ETC
1. Manage, create, and schedule relevant tweets/contenta. Asanab. Google+c. Twitterd. Hootsuitee. Facebookf. LinkedIng. Instagram
2. Created Instagram Accounta. Post photos 2-4x/week
b. Direct Message travel agencies and influential bloggers
Social MediaFacebook, Twitter, Instagram,
LinkedIn continued...
TravelTag Blue
1. Manage, create and schedule relevant tweets/contenta. Asanab. Google+c. Twitterd. Hootsuitee. Facebookf. LinkedIng. Instagram
2. Created Instagram Accounta. Post photos 2-4x/week
b. Direct Message travel agencies and influential bloggers
Twitter: BEEP ETC
Twitter: BEEP ETC: May
Twitter: BEEP ETC: May Top Tweets
Twitter: BEEP ETC: June
Twitter: BEEP ETC: June Top Tweets
Twitter: BEEP ETC: July
Twitter: BEEP ETC: July Top Tweets
Twitter: BEEP ETC: August
Twitter: BEEP ETC: August Top Tweets
Twitter: BEEP ETC: Summary
Twitter: TravelTagBlue
Twitter: TravelTagBlue: May
Twitter: TravelTagBlue: May: Top Tweets
Twitter: TravelTagBlue: June
Twitter: TravelTagBlue: June Top Tweets
Twitter: TravelTagBlue: July
Twitter: TravelTagBlue: July Top Tweets
Twitter: TravelTagBlue: August
Twitter: TravelTagBlue: August Top Tweets
Twitter: TravelTagBlue: Summary
Facebook: BEEP ETC
Facebook: TravelTagBlue
Content Calendar: Asana
Content Calendar: Hootsuite
Content Calendar: Google+ Sheets
Wordpress articles
http://www.beepetc.com/blog/beep-launches-with-much-fanfare-at-nedma16
● NEDMA16 Annual Conference and Exposition○ Beacon technology implemented
and executied
Wordpress articles
http://www.beepetc.com/blog/beep-beacons-introduction
● Bluetooth Beacon Introduction○ What, How, Why
Graphics for Wordpress
article: How to use Instagram
Tradeshows & Conferences
1. NEDMA16
2. MoMoNYC
3. MIN87
Case Study:BEEP ETC
● BEEP ETC in action at NEDMA16 and MoMoNYC
● Data analytics● Partnering
businesses● Conclusions w/
statistics● Testimonials
Accomplishments
● Created Case Study for BEEP ETC beta-launches
● Developed and managed social media content calendars for BEEP ETC and TravelTagBlue (Twitter, Facebook, Instagram, LinkedIn)
● Attend and represent company at marketing trade shows & conferences in New England and Tri-state area
● Managed and tested database system for company’s mobile app
● Developed partner relationships with business investor through phone and email
Accomplishmentscontinued....
● Coordinated and created feedback surveys for Organizers and Exhibitors
● Researched potential clients and investors, includes cold-calling
● Wrote multiple Wordpress blog articles
● Collaborated with Organizers and Exhibitors at trade shows and conferences○ gave them statistical insights
about events○ delivered content to attendees
What I’ve Learned
● Database management: PARSE● How to accumulate traffic on
multiple social media platforms● How to represent business at
trade shows, conferences and events
● How to create/write a case study
● Understanding importance of Beacon technology
● Understand importance of audience tracking metrics
Thank You!Nicole Souza
https://linkedIn.com/In/nicoleeunsouza
https://nicoleeunsouza.wordpress.com/