nida creative forum: warning - audience participation!
DESCRIPTION
A one hour Forum at NIDA (www.nida.com.au) where the panel discuss the new platforms enabling arts entities to communicate with their audiences and the effect that has on brand and marketing. Nick Bolton - TEN ALPHAS Julia Thomas Sydney Festival Helen Varley Jamieson - Creative Catalyst Dennis Del Favero : www.icinema.unsw.edu.au Sunday 21st April 2013TRANSCRIPT
AGENDA
Welcome, Introduction and Housekeeping Technology Platforms and Consumer BehaviourCase Studies from Panel of an event they have witnessedCase Study from Audience of an event they have witnessedCase Studies from Panel personally been involved inCase Study from Audience personally been involved inWhat are the issues?What does the future hold?
BONDI DREAMING
QUESTION ONE TECHNOLOGY PLATFORMS
SIT DOWN IF YOU DON’T HAVE
THE PLATFORM MENTIONED…
QUESTION TWO CONSUMER BEHAVIOUR
SIT DOWN IF YOU HAVEN’T UPDATED
THE PLATFORM MENTIONED..
THIS WEEK
CASE STUDY ONE
In 2 minutes give us an example of an event
you have witnessed that involved technology
to build or engage audience
DENNIS EXAMPLE
HELEN EXAMPLE
NICK EXAMPLE
BREVILLE KAISER CHIEFS TWEATRE
AUDIENCE EXAMPLE
CASE STUDY TWO
In 2 minutes give us an example of an event
you have been involved in that involved technology
to build or engage audience
TAM EXAMPLE
THE ISSUES1. Broadband uptake and quality and smart device proliferation2. Money - Will artists get paid. What are the models.3. Creativity - Do the audience know what they want? Isn't it the artists job to
create. 4. Invasive or engagement - shouldn't the audience be so enthralled in the content
to worry about interaction. Does it put the artists off?
KEEP IN TOUCH
NIDA and Tam Nguyen www.nida.com.auNick Bolton www.nickbolton.com.au @nickybee99Julia Thomas www.sydneyfestival.org.au @julia_thomasHelen Varley Jamieson www.creative-catalyst.comDennis Del Favero www.icinema.unsw.edu.au