nidhi bhandari shoes case study · nidhi bhandari, dreams always wore a different pair of shoe. the...

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NIDHI BHANDARI SHOES CASE STUDY An id8 media solutions presentation

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Page 1: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

NIDHI BHANDARI SHOES CASE STUDY

An id8 media solutions presentation

Page 2: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

BRAND SYNOPSIS

• Nidhi Bhandari – Fine Couture Footwear is a premium shoe brand in Pune that was launched by id8 media solutions in August 2013.

• Dreams mean different things to different people, for Shoe Couturier Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest entrant on the National Fashion scenario.

• The shoe-designer whose label specializes in pret-a-porter as well as couture has her Flagship store in Pune and looks forward to adding more stores on the National trajectory.

An id8 media solutions presentation

Page 3: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CLIENT MANDATE

• To introduce and create awareness about Nidhi Bhandari – Fine Couture Footwear as a premium shoe brand in Pune.

SERVICES PROVIDED

An id8 media solutions presentation

id8 media solutions provided the following services for Nidhi Bhandari

– Fine Couture Footwear

• Public Relations

• Creative Solutions

• Social Media Management

Page 4: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

AGENCY INNOVATION

• id8 media solutions conceptualized an outdoor photo shoot concept for the Autumn Splash collection without any human element.

• The shoe was the “hero” of the photo shoot with no human touch to create interesting compositions and bring out the best of the shoe design.

An id8 media solutions presentation

Page 5: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVE SHOWCASE

The entire identity for the brand right from its inception was created and conceptualized which includes the following: - Stationary - Invites - Brochure - Flyers - All marketing collaterals - Social media creatives - Photo Shoot Theme, Concept and Execution - Website Design & Development

An id8 media solutions presentation

Page 6: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVE SHOWCASE

An id8 media solutions presentation

AUTUMN SPLASH COLLECTION – PHOTO SHOOT (Conceptualized by id8 media solutions)

Page 7: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVE SHOWCASE

An id8 media solutions presentation

AUTUMN SPLASH & ROCOCCO COLLECTION – PHOTO SHOOT (Conceptualized by id8 media solutions)

Page 8: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVE SHOWCASE

AUTUMN SPLASH & ROCOCCO COLLECTION – PHOTO SHOOT (Conceptualized by id8 media solutions)

An id8 media solutions presentation

Page 9: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVE SHOWCASE

An id8 media solutions presentation

COFFEE TABLE BOOK

Page 10: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVE SHOWCASE

An id8 media solutions presentation

www.nidhibhandari.com

Page 11: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

CREATIVES SHOWCASE

An id8 media solutions presentation

SOCIAL MEDIA CREATIVES

Page 12: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

BENEFITS TO THE BRAND

• Increased Brand Presence in Pune

• Footfall at the Pune store

• Awareness about Nidhi being a premium couture footwear designer

An id8 media solutions presentation

Page 13: NIDHI BHANDARI SHOES CASE STUDY · Nidhi Bhandari, dreams always wore a different pair of shoe. The creative-head behind her namesake label ‘Nidhi Bhandari’, Nidhi is the latest

THANK YOU!

An id8 media solutions presentation