niels doerje digital transformation relaunch konferenz 2015
TRANSCRIPT
relaunch Konferenz München
Digital Transformation
Niels Dörje
The digital business is getting super complex and effects all areas
Niels Dörje
Source: Morgan Stanley, Capital IQ, Bloomberg
Niels Dörje
Top 15 Internet Companies
Niels Dörje
It is just the beginning
ButNiels Dörje
All comes
to a great product
Niels Dörje
Digital Transformation is about:
Innovate the way you build products
Innovate your product by using major trends
Innovate your company by longterm adaption
Niels Dörje
Innovate the way you build products
Niels Dörje
Taking the
right decision is getting
even harder
Niels Dörje
GYTD
Niels Dörje
etourhingsone
GYTD
Niels Dörje
Product Manager
Engineer (Front-/Backend and Social)
Scrum Master
Designer
UI / UX Expert
QA Expert
Product Marketing - Social / Content / Localisation
Sys Admin
Structure of your Product Team
Niels Dörje
Speed is still king or
„Minimize the total time through the loop“ (Eric Ries)
Niels Dörje
Concept & Design Website and Apps
Concept for Channels, Content & Social APIs
Create MVP for Website and Apps
Definition of KPIs & data warehouse
Drive traffic - Digital Marketing Channels
Customer Engagement Tools
Launch your product in the following steps, first 6 months
Niels Dörje
Innovate your product by using major trends
Niels Dörje
Change of usage and technology
Niels Dörje
New technologies open opportunities
for disruption
Niels Dörje
Niels Dörje
Digital habitants changing their way
of using digital products faster than ever
Niels Dörje
Europe
Rest of World
USA
China
Asia (ex. China)
2.8 B Internet Users in 2014 (39%)
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje
Smartphone
Feature Phone
5.2B Mobile Phone Users in 2014 (73%)
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
51% Internet Usage via. MobileNiels Dörje
Focus on your
mobile product
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Advertising Spending not inline with usage
Niels Dörje
Massive opportunity through mobile advertising
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje
Content
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Massive content potential
tagged
curated
indexed
Niels Dörje
4BN
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Vertical viewing is a big dealNiels Dörje
Do you know Wattpad
Niels Dörje
Niels Dörje
Do you know HOUZZ
Niels Dörje
Niels Dörje
Innovate your company
by longterm adaption
Niels Dörje
Nobody ever get fired for buying IBM
Niels Dörje
Generations look very differenton „work“
Niels Dörje
High-Skilled jobs grew 2x faster
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje
Source: @KPCB Internet Trends 2015, Code Conference, May 2015
Niels Dörje
Niels Dörje
Niels Dörje
Niels Dörje
Thank [email protected]
Source: @KPCB Internet Trends 2015, Code Conference, May 2015 Layout & Design: IRIs Dakis