nielsen book: metadata and discoverability
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Nielsen Book: Metadata and discoverability. Lucy Huddlestone – Business Development Manager Thursday 10 May Warsaw International Book Fair. Nielsen . Nielsen measures markets, media and consumer behavior across industries and around the world - PowerPoint PPT PresentationTRANSCRIPT
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Lucy Huddlestone – Business Development ManagerThursday 10 MayWarsaw International Book Fair
Nielsen Book: Metadata and discoverability
Meta data and sales
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012
Nielsen
• Nielsen measures markets, media and consumer behavior across industries and around the world
• We transform raw data into strategic insights and tailor-made recommendations
• We analyze and advise about complex sales and marketing issues for winning business decisions
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012
Nielsen’s global clients include…
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012
Product Metadata
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012
www.nielsenbookdataonline.com
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Copyright © 2012 The Nielsen Company. Confidential and proprietary.
Bielefeld Conference 2012
Discovery Transaction Measurement
Lucy HuddlestoneBusiness Development [email protected]