nigel walley. __________________________ the tv ad-tech landscape in 2015 nigel walley – md...
TRANSCRIPT
The Evolving TV Landscape
‘Connected’ & ‘Converged’
NOW
Cloud.
Simple TV Multi-Channel Multi-Function
Connected & Converged
‘Connected’ & ‘Converged’
Evolution of TV –ad innovation on UK television
Multi-Function
CloudSimple TV Multi-Channel Multi-Function
Sponsorship
Idents/ Strips etc
Red Button V2
2nd Screen VOD & Addressable
Red Button V1
Player VOD Ads TV VOD Ads
Programmatic Ads
Addressable TV Formats
Display