nigerian digital statistics
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Nigerian Internet and digital statisticsTRANSCRIPT
Digital Statistics You Need to Know
Nigeria is the largest country in Africa, and the 8th Largest country in the world by number of internet users.
• In 2,000, Nigeria had just under 200,000 internet users. • In 2007, that number shot up to 10 million • In 2010 we reached about 43 million. • We are currently at over 55 million subscribers.
Mobile penetration has been largely responsible for the accelerated growth in internet subscribers.
• As of March 2014, Nigeria has a total of 126 Million active mobile lines in Nigeria.
• 47% of phones in Nigeria are internet enabled smartphones.
An average Nigerian spends 3 hours surfing the internet daily.
67% of Nigeria’s internet users are male while the other 33% are female.
78% of the Nigerians using the internet are between the ages 19 and 35.
Students represent 41% of Nigeria’s internet users.
Mobile internet users account for 60.69% of the Nigerian Internet population while 30.31% surf the internet using PCs.
The Percentage of Nigerians online activities are listed below:
• Online Shopping – 15% • Entertainment (Music, Videos, gaming) – 46% • Downloads – 45% • Social Networking – 73% • News and Information – 78% • Email – 55% • Work, Business/Studies – 48%
Social Media 83% of Nigerian active internet users are active on social media.
• Linkedin users – 13% • Nairaland users – 17% • Mobofree – 1.7% • Skype – 22% • Naij – 9% • Google+ -> 32% • Eskimi – 46% • Twitter – 67% • 2go – 57% • Facebook – 73%
SOCIAL MEDIA USAGE
Social Vs Business Mobofree 51% vs 49% 2go 37% vs 63% Naij 55% vs 45% Eskimi 39% vs 61% Nairaland 61% vs 37% Skype 54% vs 46% Facebook 31% vs 69% Twitter 37% vs 63% Linkedin 73% vs 27% Google+ 57% vs 43%
Celebrity Twitter Instagram
Whizkid
1.09 Million 206,810
Dbanj
860,000 50,507
Don Jazzy
827,000 120,451
Davido
749,000 161,397
Banky W
745,000 66,954
2Face Idibia
742,000 163,416
Tiwa Savage
645,000 100,439
Genevieve Nnaji
592,000+ 140,840
Top Ten Celebrities on Twitter and Instagram
Top ten global most visited websites
Most visited websites in Nigeria
More Stats Coming Soon…
Nwayemike Michael Ifeanyi Markova Creative Limited
[email protected] www.markovacreativeltd.com 08092799441, 08125131130