Nike, originally known as “Blue Ribbon Sports”, was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight’s auto-mobile

Meetthe

experts

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In 1971, the first shoe sold to the public was a soccer shoe name “Nike”

The company's profitsgrew quickly, and, in 1967, BRS openeditsfirstretailstore,locat-ed on Pico Boulevard in vvvSanta Monica, California. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh by Carolyn Davidson. The Swoosh was firstused by Nike on June 18, 1971, and was registered with the U.S. PatentandTrademarkOfficeonJanuary 22, 1974.

“ In 1971, the first shoe was released ”

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In 1978, BRS, Inc. officiallyrenameditselftoNike,Inc.. Beginning with Ilie Nastase,thefirstprofessionalathlete to sign with BRS/Nike, the sponsorship of athletes be-came a key marketing tool for the rapidly growing company. Thecompany’sfirstself-designed product was basedonBowerman’s“waffle”design. After the University of Oregon resurfaced the track at Hayward Field, Bowerman began experimenting with dif-ferent potential outsoles that

“In 1972, BRS introduced itsfirst line of Nike shoes ”with the name Nike derived from the Greek goddess of victory.

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50% “ By 1980, Nike had reached a

market share in the U.S. athletic shoe market ”and the company went public in December of that year.

Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), ratherthantelevisionads.Nike'sfirstnationaltelevisioncommercialsraninOctober1982duringthebroadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.

Together, Nike and Wieden+Kennedy have created many print and television advertisements and the agency continues to be Nike’s primary today.

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“ It was agency Dan Wieden who coined the famous slogan “Just Do It” for a 1988 Nike ad campaign ”

SanFranciscanWaltStackwasfeaturedinNike'sfirst"JustDoIt"advertisement that debuted on July 1, 1988.[9] Wieden credits the inspirationforthesloganto"Let’sdoit",thelastwordsspokenbyGary Gilmore before he was executed.Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.

whichwaschosenbyAdvertisingAgeasoneofthetopfiveadslo-gans of the 20th century, and the campaign has been enshrined in the Smithsonian Institution.

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“I HAVE A MARKET”

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She met Phil Knight while he was teaching accounting classes and she started do-ing some freelance work for his company, Blue Ribbon Sports (BRS). While most people would regard the symbol as a check mark, the Nike swoosh was inspired by the Greek goddess Nike, the winged goddess of victory.

is a design created in 1971 by Carolyn Davidson.

THE

“swoosh”

a graphic design student at Portland State University.

NIKE

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The swoosh symbolises

her flight

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In the spring of 1971, Davidson presented a number of design options to Knight and other BRS executives, and they ultimately se-lected the mark now known globally as the Swoosh.

Knight told her, 14

"I don't love it,"

For seven years after its founding in 1964, BRS imported Onitsuka Tiger brand running shoes. In 1971, BRS decided to launch its own brand, which would first appear on a soccer cleat called the Nike, manufac-tured in Mexico. Knight approached Davidson for design ideas for this new brand, and she agreed to provide them, charging a rate of US$2 per hour.

"but I think it will grow on me."

Davidson submitted a bill for US$35 for her work. (In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.)In June 1972, the first running shoes bearing the Swoosh were introduced at the U.S. Track and Field Olympic Trials in Eugene, Oregon. Nike continues to use the brand

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Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers, etc. for a wide range of sports including track and field, base-ball, ice hockey, tennis, association football (soccer), lacrosse, basketball, and cricket.

The

Items

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Nike Air Max

a line of shoes first released by Nike, Inc. in 1987.

The most recent additions which aredesigned for skateboarding.

Nike 6.0Nike NYXNike SB shoes

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Air Zoom Yorker

a cricket shoes designed to be 30% lighter than their competitors'.

Air Jordan XX3a high-performance basketball shoe designed with the environment in mind.

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Football

Basketball

Running

Combat sports

TennisAthletics

GolfCross training

Nike sells an assortment of products, including shoes and apparel for sports

activities like association

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TennisGolf

Skateboarding

Association Football

CyclingVolleyball

Wrestling

Cheerleading

Aquatic Activities

Auto Racing

and other athletic and recreational uses.

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