nike vs. adidas
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Nike vs. Adidas. Team Robin Castillo Sirrea Hayes Beth Nichols Ofe Walker. Nike To bring inspiration and innovation to every athlete* in the world * If you have a body, you are an athlete. Adidas To be the leading sports brand in the world *Impossible is Nothing - PowerPoint PPT PresentationTRANSCRIPT
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Nike vs. AdidasNike vs. AdidasTeamTeam
Robin CastilloRobin CastilloSirrea HayesSirrea HayesBeth NicholsBeth NicholsOfe WalkerOfe Walker
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Mission StatementsMission StatementsNikeNike
To bring inspiration To bring inspiration and innovation to and innovation to every athlete* in every athlete* in the worldthe world
* If you have a * If you have a body, you are an body, you are an athleteathlete
AdidasAdidas
To be the leading To be the leading sports brand in the sports brand in the worldworld
*Impossible is *Impossible is NothingNothing
http://www.youtube.com/watch?v=EPO20PkSztE
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HistoryHistoryNikeNike
1964: 1964: Bowerman/KnightBowerman/Knight
1970: Waffle Iron1970: Waffle Iron
1972: Swoosh1972: Swoosh
1980’s: Sport 1980’s: Sport Celebrity Celebrity Endorsement & Endorsement & GrowthGrowth
AdidasAdidas
1920’s-30’s: 1920’s-30’s: DasslerDassler
1954: Soccer1954: Soccer
1960: 3-Stripe 1960: 3-Stripe
1984: Summer 1984: Summer Olympics & Olympics & Mainstream Mainstream popularitypopularity
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Key LeadersKey LeadersNikeNike
Chairman of the Chairman of the Board: Phil KnightBoard: Phil Knight
CEO Nike: Mark ParkerCEO Nike: Mark Parker
CFO: Don BlairCFO: Don Blair
President Nike Brand: President Nike Brand: Charlie DensonCharlie Denson
Global Operations: Global Operations: Gary M. DeStefanoGary M. DeStefano
AdidasAdidas
CEO Adidas-group: CEO Adidas-group: Herbert Hainer Herbert Hainer
Finance Adidas-group: Finance Adidas-group: Robin J. Stalker Robin J. Stalker
CEO Adidas brand: CEO Adidas brand: Erich Stamminger Erich Stamminger
Global Operations Global Operations Adidas-group: Glenn Adidas-group: Glenn S. BennettS. Bennett
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Industry / ProductsIndustry / ProductsNikeNike
Athletic ShoesAthletic Shoes
ApparelApparel
Sports EquipmentSports Equipment
AccessoriesAccessories
AdidasAdidas
FootwearFootwear
SportswearSportswear
Sports EquipmentSports Equipment
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Business StructureBusiness StructureNikeNike
NIKENIKE
Five SubsidiariesFive Subsidiaries– Cole HaanCole Haan– ConverseConverse– Hurley InternationalHurley International– NIKE GolfNIKE Golf– Umbro Umbro
AdidasAdidas
Adidas Adidas
Two SubsidiariesTwo Subsidiaries– ReebokReebok– TaylorMade TaylorMade
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Market SegmentsMarket SegmentsNikeNike
Sport PerformanceSport PerformanceAdidasAdidas
Sport PerformanceSport Performance
Sport StyleSport Style
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Competitive StrategyCompetitive StrategyNikeNike
Premium Price Premium Price StrategyStrategy
Sponsorship Sponsorship AgreementsAgreements
AdidasAdidas
Premium Price Premium Price StrategyStrategy
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Core CompetenciesCore CompetenciesNikeNike AdidasAdidas
Implementation of Implementation of Joint Operating Joint Operating Model in EuropeModel in Europe
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Distinctive CompetenciesDistinctive CompetenciesNikeNike AdidasAdidas
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Competitive AdvantagesCompetitive AdvantagesNikeNike AdidasAdidas
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Industry Trends / Key IssuesIndustry Trends / Key IssuesNikeNike AdidasAdidas
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Global IssuesGlobal IssuesNikeNike AdidasAdidas
2009: International 2009: International Day of PeaceDay of Peace
2009: DJSI Winner2009: DJSI Winner
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International Ethical IssuesInternational Ethical IssuesNikeNike AdidasAdidas
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Sales StrategySales StrategyNikeNike
Nike.comNike.com
United States: United States: 25,000 Retailers25,000 Retailers
International: International: Distributors, Distributors, Licensees, and Licensees, and SubsidiariesSubsidiaries
AdidasAdidas
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Key CustomersKey CustomersNikeNike AdidasAdidas
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Key CompetitorsKey CompetitorsNikeNike AdidasAdidas
PumaPuma
NikeNike
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SWOT- StrengthsSWOT- StrengthsNikeNike
Swoosh LogoSwoosh Logo
Innovative Innovative Technology FocusTechnology Focus
LIVESTRONG LIVESTRONG CampaignCampaign
NiketownNiketown
AdidasAdidas
3-Stripe Logo3-Stripe Logo
Purchased Reebok Purchased Reebok to gain presence in to gain presence in North AmericaNorth America
Leader in Corporate Leader in Corporate Responsibility & Responsibility & SustainabilitySustainability
Buyer LoyaltyBuyer Loyalty
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SWOT- WeaknessesSWOT- WeaknessesNikeNike
Male Dominate Male Dominate Executive BoardExecutive Board
AdidasAdidas
Male Dominate Male Dominate Executive BoardExecutive Board
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SWOT- OpportunitiesSWOT- OpportunitiesNikeNike AdidasAdidas
Grow Reebok menGrow Reebok men
Continue Partnership Continue Partnership DevelopmentDevelopment
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SWOT- ThreatsSWOT- ThreatsNikeNike AdidasAdidas
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Porter’s – Product SubstitutionPorter’s – Product SubstitutionNikeNike AdidasAdidas
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Porter’s – RivalryPorter’s – RivalryNikeNike AdidasAdidas
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Porter’s – Buyer PowerPorter’s – Buyer PowerNikeNike AdidasAdidas
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Porter’s – Supplier PowerPorter’s – Supplier PowerIntense competition among suppliers Intense competition among suppliers keeps manufacturing costs low keeps manufacturing costs low
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Porter’s – Threat of EntryPorter’s – Threat of EntryNikeNike AdidasAdidas
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Financial AnalysisFinancial AnalysisNikeNike AdidasAdidas
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Ratio: 2Ratio: 2NikeNike AdidasAdidas
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Ratio: 3Ratio: 3NikeNike AdidasAdidas
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Ratio 4Ratio 4NikeNike AdidasAdidas
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AcquisitionsAcquisitionsNikeNike
2008: Umbro2008: UmbroAdidasAdidas
2005: Reebok2005: Reebok
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DivestituresDivestituresNikeNike
2007: Starter to 2007: Starter to Iconix Brand GroupIconix Brand Group
2008: Bauer 2008: Bauer Hockey to Kohlberg Hockey to Kohlberg & Co& Co
AdidasAdidas
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Current EventsCurrent EventsNikeNike AdidasAdidas
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SustainabilitySustainabilityNikeNike AdidasAdidas
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Strategy/Strategic ChangesStrategy/Strategic ChangesNikeNike
2007: LIVESTRONG 2007: LIVESTRONG ChallengeChallengehttp://www.youtube.com/watch?v=RDfCTJQTpXs
2009: Profitable 2009: Profitable Stock Split 2 for 1Stock Split 2 for 1
AdidasAdidas
2009: Business 2009: Business RealignmentRealignment
2009: Sold $15.7 2009: Sold $15.7 million shares of million shares of stockstock
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RecommendationsRecommendationsNikeNike AdidasAdidas
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MMNikeNike AdidasAdidas
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BibliographyBibliographyAdidas – Impossible is Nothing. (2006, May 10). Adidas – Impossible is Nothing. (2006, May 10).
YouTube video posted by sktube. Retrieved YouTube video posted by sktube. Retrieved November 27, 2009 from November 27, 2009 from http://www.youtube.com/watch?v=EPO20PkSztE
Fredeen, B. (2000, Feb. 1). Knowing Nike’s Fredeen, B. (2000, Feb. 1). Knowing Nike’s Customers. Retrieved November 18, 2009, from Customers. Retrieved November 18, 2009, from Fool.com. Fool.com.
LIVESTRONG Challenge 2007 Video. (2007, June 1). LIVESTRONG Challenge 2007 Video. (2007, June 1). YouTube video posted by livestrongarmy. Retrieved YouTube video posted by livestrongarmy. Retrieved November 27, 2009, from November 27, 2009, from http://www.youtube.com/watch?v=RDfCTJQTpXs
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BibliographyBibliography