nike what is the product/products we should push? why will this work? who will our target market be?...
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![Page 1: Nike What is the product/products we should push? Why will this work? Who will our target market be? Where is the market we are trying to sell to? When](https://reader036.vdocument.in/reader036/viewer/2022082820/56649f515503460f94c74eba/html5/thumbnails/1.jpg)
Nike
What is the product/products we should push?
Why will this work?
Who will our target market be?
Where is the market we are trying to sell to?
When should we start our advertisements?
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Running Shoes• Current Running Shoes
o Free runo Lunar o Airo Zoomo Roshe
Designing one more pair to be the figurehead of our campaign
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Fascination
• Americans have become obsessed with body image
• Campaign based on healthy body image
• Promote being fit and be socially responsible by-
o Promoting healthy over skinny
o Donating to obesity and heart research
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Target Market• Americans• Men and Women• Ages 20-40• Up and Comers & Experiencers• Region depends on season
o Whole country during spring and summero Focus on warm areas in winter (southeast, southwest, pacific
northwest)
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When to Start• Beginning Advertisements December 2014
o Time to develop new shoe
o Target entire country at start
o New Year’s resolutions and holiday season
o Spring is nearing in north (usually)