NIKENIKE

Sub to:- Mr. HARMAN SINGH

Introduction of Introduction of NIKENIKE

Est. in 1960 in OregonEst. in 1960 in OregonFounder:-Phil Knight and bower Founder:-Phil Knight and bower

manmanNow has covered international Now has covered international

marketmarketNIKE means wing goddess of NIKE means wing goddess of

victoryvictory

Conti….Conti…. Chairman:-Philip.H.KnightChairman:-Philip.H.Knight CEO and president:-Mark CEO and president:-Mark

ParkerParker Headquarters:-Washington Headquarters:-Washington

Country,oregon,united statesCountry,oregon,united states Products:-Athletic Products:-Athletic

shoes,Apparels,Sports,Equipmshoes,Apparels,Sports,Equipment and Accessoriesent and Accessories

Conti….Conti…. Revenue:-US$19.2BillionRevenue:-US$19.2Billion Employee Strength:-34400Employee Strength:-34400

Origin and Origin and HistoryHistory

Origially known as Blue Ribbon Origially known as Blue Ribbon Sports(BRS),was founded by Sports(BRS),was founded by university of Oregon track university of Oregon track Athlete Philip Knight and Bill Athlete Philip Knight and Bill bower man in January ,1964.bower man in January ,1964.

Initially operated as a distributor Initially operated as a distributor of Japanese shoemaker Onitsuka of Japanese shoemaker Onitsuka Tiger.Tiger.

Conti….Conti….In 1966 BRS opened its first retail In 1966 BRS opened its first retail

store in California.store in California.By 1971 BRS-Onitsuka Tiger By 1971 BRS-Onitsuka Tiger

relationship ended.relationship ended.The first shoe to carry this design The first shoe to carry this design

that was said to the public was a that was said to the public was a soccer shoe named ”NIKE” which soccer shoe named ”NIKE” which was released in 1971.was released in 1971.

NIKE product and NIKE product and targetted customerstargetted customers

They design,develop and They design,develop and market high quality active market high quality active sports apparel,equipment sports apparel,equipment andaccessory products.andaccessory products.

Nike distributes one new Nike distributes one new shoes style every single day.shoes style every single day.

Nike sports Nike sports goodsgoods

Nike Shoes and Nike Shoes and BagsBags

Nike’s Nike’s CompetitorsCompetitors

ReebokReebok

Adidas Adidas

PumaPuma New balanceNew balance

VisionVision““To bring inspiration and To bring inspiration and

innovation to every athlete in innovation to every athlete in the world”the world”

MissionMission

“ “Innovate for a better world”Innovate for a better world”

Sports Sports personalities personalities sponsored by sponsored by

NIKENIKE

WebsiteWebsiteNIKE.BIZ.COM and NIKE.COM NIKE.BIZ.COM and NIKE.COM

are websites of NIKE.are websites of NIKE.NIKE.COM is related to NIKE.COM is related to

different sports merchandise.different sports merchandise.NIKE.COM is the official NIKE.COM is the official

website of Nike,Inc.website of Nike,Inc.

THANK YOUTHANK YOU