nikkei electronics on february 1 ... · 5 2014/12/22 1150 94～95 tdk 4c2 78.9 41.5 9.8 31.7 37.4...

Nikkei Electronics <Ad Contact Rate Survey> on February 1, 2015 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】

rank Issue date Vol. Page Advertiser Space

Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/11/24 1148 C2 Digi-Key H22 94.4 64.0 11.2 52.8 30.4 5.6 18.4 37.6 12.0 7.2 0.8

2 2014/11/24 1148 10～11 MITSUMI Electric 4C2 80.8 44.0 7.2 36.8 36.8 19.2 13.6 17.6 16.0 12.0 2.4

3 2014/11/24 1148 8 RS Components 4C1 62.4 26.4 5.6 20.8 36.0 37.6 19.2 8.0 12.8 7.2 2.4

4 2014/11/24 1148 4 MOUSER ELECTRONICS 4C1 59.2 28.8 6.4 22.4 30.4 40.8 13.6 4.0 20.0 6.4 2.4

4 2014/11/24 1148 C4 Keysight Technologies H41 59.2 32.8 4.0 28.8 26.4 40.8 14.4 5.6 17.6 4.8 1.6

6 2014/11/24 1148 6 ESOL 4C1 56.8 23.2 2.4 20.8 33.6 43.2 13.6 4.0 11.2 4.8 1.6

7 2014/11/24 1148 65 Cybernet Systems 4C1 48.0 15.2 2.4 12.8 32.8 52.0 13.6 8.8 12.0 1.6 2.4

8 2014/11/24 1148 70～71 SCREEN Semiconductor Solutions Co., Ltd. 4C2 43.2 22.4 4.0 18.4 20.8 56.8 15.2 12.8 15.2 6.4 4.0

9 2014/11/24 1148 C3 UBM Canon Japan G.K. H31 41.6 9.6 1.6 8.0 32.0 58.4 13.6 1.6 11.2 3.2 2.4

10 2014/11/24 1148 63 Software Cradle 4C1 40.0 10.4 1.6 8.8 29.6 60.0 10.4 10.4 20.0 4.8 3.2

11 2014/11/24 1148 9 p-ban.com Corp 4C1/6 37.6 11.2 3.2 8.0 26.4 62.4 9.6 2.4 12.8 8.8 1.6

12 2014/11/24 1148 101 Foundation for Promotion of Material Science and Technology of Japan BW1/2 36.8 7.2 0.8 6.4 29.6 63.2 12.0 3.2 12.8 4.0 0.8

13 2014/11/24 1148 67 TOPCAEcorporation 4C1 30.4 8.0 1.6 6.4 22.4 69.6 13.6 4.0 11.2 3.2 0.8

14 2014/11/24 1148 69 Samco BW1/3 23.2 7.2 0.0 7.2 16.0 76.8 12.0 0.0 12.0 0.8 0.8

Avarage 51.0 22.2 3.7 18.5 28.8 49.0 13.8 8.6 14.1 5.4 1.9

* In case Ad Contact Rates are equal, a company with higher Attention-Grabbing Rate ranks higher.

Survey Item: Respondents were asked to . . . [A] Take a look at the ads in the issue and select an answer from below on how thoroughly they have seen each ad.

a. "I've read it thoroughly": The respondent read the ad thoroughly, or took a close look at the image or message.

b. "I've seen it for sure": The respondent saw the ad for sure, or read the text thoroughly.

c. "I think I saw it": The respondent recognizes the image or large letters, or quickly went through the ad.

d. "I don't remember": The respondent does not remember having seen it.

[B] Check all the ads whose content they understood well.

[C] Check all the ads with strong impact.

[D] Check all the ads they found likable.

[E] Check all the ads that interested them.

[F] Check all the ads that made them want to know about the product further.

Choose five ad pieces that have left the strongest impression and also enter why those pieces stand our in their memory.

* Ad Contact Rate = "I've read it thoroughly" (%) + "I've seen it for sure" (%) + "I think I saw it" (%)

* Attention-Grabbing Rate = "I've read it thoroughly" (%) +"I've seen it for sure" (%)

* Thorough Reading Rate = "I've read it thoroughly" (%)

►The survey was conducted on randomly selected subscribers of Nikkei Electroics via mail

►If you have any question about this survey, please consult your nearest sales representative or any Nikkei BP office

(C) 2012 Nikkei Business Publications,Inc and Nikkei BP Consulting, Inc. All rights reserved.

Nikkei Electronics <Ad Contact Rate Survey> on January 5, 2015 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2015/1/5 1151 C2 Digi-Key H22 89.5 59.4 4.9 54.5 30.1 10.6 28.5 43.9 4.9 3.3 0.8

2 2015/1/5 1151 4 Murata Manufacturing 4C1 79.7 49.6 8.1 41.5 30.1 20.3 26.8 11.4 27.6 11.4 2.4

3 2015/1/5 1151 36～37 Panasonic 4C2 69.1 37.4 6.5 30.9 31.7 30.9 26.8 4.9 17.9 11.4 2.4

4 2015/1/5 1151 C4 Rohde & Schwarz Japan H41 59.3 26.0 8.1 17.9 33.3 40.7 23.6 7.3 14.6 7.3 2.4

Avarage 74.4 43.1 6.9 36.2 31.3 25.6 26.4 16.9 16.3 8.3 2.0



















Nikkei Electronics <Ad Contact Rate Survey> on December 22, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】

rank Issue date Vol. Page Advertiser SpaceAd Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/12/22 1150 C2 Digi-Key H22 90.3 65.1 4.9 60.2 25.2 9.8 17.9 46.3 9.8 1.6 0.0

2 2014/12/22 1150 86～87 Murata Manufacturing 4C2 84.5 50.4 10.6 39.8 34.1 15.4 24.4 4.1 17.9 9.8 3.3

3 2014/12/22 1150 10～13 ROHM 4C4 82.1 48.0 9.8 38.2 34.1 17.9 21.1 4.9 17.9 12.2 2.4

4 2014/12/22 1150 62～65 LINEAR TECHNOLOGY 4C4 81.3 44.7 11.4 33.3 36.6 18.7 22.0 4.1 10.6 9.8 1.6

5 2014/12/22 1150 94～95 TDK 4C2 78.9 41.5 9.8 31.7 37.4 21.1 20.3 3.3 8.9 5.7 2.4

5 2014/12/22 1150 96～97 TEXAS INSTRUMENTS 4C2 78.9 39.9 9.8 30.1 39.0 21.1 22.0 4.1 7.3 11.4 4.1

7 2014/12/22 1150 66～67 ALPS ELECTRIC 4C2 77.2 38.2 6.5 31.7 39.0 22.8 22.8 3.3 8.9 8.1 0.0

8 2014/12/22 1150 70～71 ANALOG DEVICES 4C2 75.6 39.8 6.5 33.3 35.8 24.4 20.3 3.3 9.8 5.7 0.8

9 2014/12/22 1150 84～85 MAXIM INTEGRATED PRODUCTS 4C2 74.7 29.2 8.1 21.1 45.5 25.2 21.1 2.4 9.8 7.3 0.8


11 2014/12/22 1150 8～9 Samsung R&D Institute Japan 4C2 69.1 35.8 7.3 28.5 33.3 30.9 7.3 6.5 17.9 8.9 2.4

12 2014/12/22 1150 68～69 ALTERA 4C2 67.5 30.1 6.5 23.6 37.4 32.5 19.5 3.3 8.9 7.3 0.0

13 2014/12/22 1150 92～93 STMicroelectronics 4C2 66.7 38.2 8.9 29.3 28.5 33.3 20.3 2.4 8.9 8.1 2.4

14 2014/12/22 1150 88～89 NXP Semiconductor 4C2 65.0 26.8 6.5 20.3 38.2 35.0 19.5 1.6 8.1 6.5 1.6


16 2014/12/22 1150 90～91 Spansion Inc. 4C2 60.2 25.2 4.9 20.3 35.0 39.8 18.7 1.6 8.1 5.7 0.8


18 2014/12/22 1150 82～83 Keysight Technologies 4C2 55.4 20.4 3.3 17.1 35.0 44.7 19.5 1.6 8.1 5.7 0.8

19 2014/12/22 1150 72～73 CEVA 4C2 52.9 15.5 4.1 11.4 37.4 47.2 17.9 1.6 7.3 3.3 0.8

20 2014/12/22 1150 74～75 Core Staff 4C2 52.1 17.1 4.1 13.0 35.0 48.0 16.3 1.6 9.8 2.4 0.8

21 2014/12/22 1150 80～81 Imagination Technologies 4C2 51.3 14.7 3.3 11.4 36.6 48.8 19.5 1.6 8.1 4.1 0.8

22 2014/12/22 1150 76～77 dSPACE 4C2 50.4 18.7 2.4 16.3 31.7 49.6 16.3 3.3 10.6 4.1 0.8

23 2014/12/22 1150 78～79 Integrated Device Technology, Inc 4C2 48.8 14.7 3.3 11.4 34.1 51.2 17.9 1.6 8.9 2.4 0.8


25 2014/12/22 1150 60 KURODASEIKI BW1/4 29.3 6.5 0.0 6.5 22.8 70.7 13.8 1.6 8.1 2.4 3.3

Avarage 64.6 30.7 5.9 24.8 33.9 35.4 18.1 5.0 10.8 6.2 1.5



















Nikkei Electronics <Ad Contact Rate Survey> on December 6, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/12/8 1149 C2 Digi-Key H22 91.9 63.4 4.9 58.5 28.5 8.1 14.6 51.2 4.9 5.7 0.8

2 2014/12/8 1149 2ndC2 LINEAR TECHNOLOGY SH2 80.5 48.8 5.7 43.1 31.7 19.5 8.1 34.1 10.6 7.3 4.9

3 2014/12/8 1149 C4 TOSHIBA Semiconductor＆Storage Products H41 67.5 44.7 8.9 35.8 22.8 32.5 13.8 26.0 12.2 7.3 1.6

4 2014/12/8 1149 40 TOSHIBA Semiconductor＆Storage Products 4C1 65.9 39.9 4.9 35.0 26.0 34.1 17.9 5.7 12.2 12.2 2.4

5 2014/12/8 1149 8 RS Components 4C1 64.2 24.4 2.4 22.0 39.8 35.8 20.3 8.1 11.4 4.1 0.8

6 2014/12/8 1149 24 LINEAR TECHNOLOGY 4C1 54.5 25.2 4.1 21.1 29.3 45.5 22.0 4.9 9.8 8.1 2.4


8 2014/12/8 1149 10 ESOL 4C1 46.4 17.1 0.0 17.1 29.3 53.7 8.9 4.1 8.1 5.7 3.3

9 2014/12/8 1149 87 NADA Electronics BW1/3 34.1 7.3 0.0 7.3 26.8 65.9 14.6 0.8 10.6 3.3 0.8

10 2014/12/8 1149 11 KEL 4C1/6 27.6 12.2 1.6 10.6 15.4 72.4 13.0 0.0 10.6 1.6 2.4

Avarage 58.1 30.0 3.5 26.5 28.1 41.9 14.0 13.7 10.0 5.8 2.2



















Nikkei Electronics <Ad Contact Rate Survey> on November 24, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/11/24 1148 C2 Digi-Key H22 94.4 64.0 11.2 52.8 30.4 5.6 18.4 37.6 12.0 7.2 0.8


3 2014/11/24 1148 8 RS Components 4C1 62.4 26.4 5.6 20.8 36.0 37.6 19.2 8.0 12.8 7.2 2.4



6 2014/11/24 1148 6 ESOL 4C1 56.8 23.2 2.4 20.8 33.6 43.2 13.6 4.0 11.2 4.8 1.6

7 2014/11/24 1148 65 Cybernet Systems 4C1 48.0 15.2 2.4 12.8 32.8 52.0 13.6 8.8 12.0 1.6 2.4

8 2014/11/24 1148 70～71 SCREEN Semiconductor Solutions Co., Ltd. 4C2 43.2 22.4 4.0 18.4 20.8 56.8 15.2 12.8 15.2 6.4 4.0



11 2014/11/24 1148 9 p-ban.com Corp 4C1/6 37.6 11.2 3.2 8.0 26.4 62.4 9.6 2.4 12.8 8.8 1.6


13 2014/11/24 1148 67 TOPCAEcorporation 4C1 30.4 8.0 1.6 6.4 22.4 69.6 13.6 4.0 11.2 3.2 0.8

14 2014/11/24 1148 69 Samco BW1/3 23.2 7.2 0.0 7.2 16.0 76.8 12.0 0.0 12.0 0.8 0.8

Avarage 51.0 22.2 3.7 18.5 28.8 49.0 13.8 8.6 14.1 5.4 1.9



















Nikkei Electronics <Ad Contact Rate Survey> on November 10, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember(

%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/11/10 1147 C2 Digi-Key H22 95.4 70.0 6.2 63.8 25.4 4.6 10.8 54.6 12.3 1.5 2.3



4 2014/11/10 1147 2ndC2 LINEAR TECHNOLOGY SH2 83.8 54.6 6.9 47.7 29.2 16.2 11.5 34.6 11.5 6.2 2.3


6 2014/11/10 1147 8 National Instruments 4C1 65.5 27.0 0.8 26.2 38.5 34.6 12.3 10.8 16.9 4.6 0.0



9 2014/11/10 1147 65 AVAL DATA CORPORATION 4C1 45.4 15.4 4.6 10.8 30.0 54.6 20.8 5.4 13.1 9.2 0.8

10 2014/11/10 1147 26 SEMI Japan 4C1 43.9 13.9 3.1 10.8 30.0 56.2 10.8 6.2 14.6 4.6 0.8

11 2014/11/10 1147 59 ESOL 4C1 40.8 15.4 0.8 14.6 25.4 59.2 13.1 3.8 11.5 6.2 0.8

11 2014/11/10 1147 67 YAMASHITA SYSTEMS 4C1 40.8 7.0 0.8 6.2 33.8 59.2 13.1 2.3 16.2 1.5 0.8

13 2014/11/10 1147 69 MITSUBISHI ELECTRIC ENGINEERING BW1/2 40.7 16.9 2.3 14.6 23.8 59.2 14.6 4.6 16.9 3.8 2.3

14 2014/11/10 1147 63 ADLINK TECHNOLOGY 4C1 33.1 7.7 1.5 6.2 25.4 66.9 15.4 0.0 14.6 4.6 0.8


16 2014/11/10 1147 60 AXELL 4C1 32.2 8.4 1.5 6.9 23.8 67.7 15.4 1.5 10.8 6.2 0.0

17 2014/11/10 1147 111 HUMANDATA BW1/3 27.7 5.4 0.8 4.6 22.3 72.3 10.8 0.8 15.4 6.2 3.1

18 2014/11/10 1147 113 Samco BW1/3 21.6 3.9 0.8 3.1 17.7 78.5 10.8 0.8 14.6 3.8 0.8

Avarage 53.2 24.5 3.2 21.3 28.7 46.8 14.7 9.2 17.2 5.9 1.5



















Nikkei Electronics <Ad Contact Rate Survey> on October 27, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/10/27 1146 C2 Digi-Key H22 95.7 70.1 5.1 65.0 25.6 4.3 14.5 49.6 9.4 0.0 0.0


3 2014/10/27 1146 C4 TDK H41 70.9 41.0 8.5 32.5 29.9 29.1 23.9 12.0 18.8 6.0 1.7

4 2014/10/27 1146 23～26 KIKUSUI ELECTRONICS 4C4 66.7 36.8 6.0 30.8 29.9 33.3 23.9 5.1 10.3 8.5 4.3

5 2014/10/27 1146 enclosure Digi-Key 4C12 64.1 39.3 3.4 35.9 24.8 35.9 13.7 15.4 6.8 5.1 1.7



8 2014/10/27 1146 56～57 Cabinet Office, Government Of Japan 4C2 48.7 21.3 6.8 14.5 27.4 51.3 16.2 2.6 6.8 9.4 4.3

9 2014/10/27 1146 60 Keysight Technologies 4C1 41.0 15.4 3.4 12.0 25.6 59.0 16.2 3.4 8.5 3.4 0.9

10 2014/10/27 1146 7 p-ban.com Corp 4C1/6 36.8 16.3 2.6 13.7 20.5 63.2 11.1 4.3 7.7 6.8 2.6


12 2014/10/27 1146 58 LitePoint Japan K.K. 4C1/2 26.5 7.7 0.9 6.8 18.8 73.5 13.7 3.4 2.6 5.1 0.9

13 2014/10/27 1146 22 ELEXCON 4C1/2 21.4 6.0 0.0 6.0 15.4 78.6 11.1 0.9 4.3 0.9 0.0

14 2014/10/27 1146 59 LINEEYE BW1/3 20.5 3.4 0.0 3.4 17.1 79.5 12.8 0.9 5.1 2.6 0.0

15 2014/10/27 1146 107 Samco BW1/3 18.8 2.6 0.0 2.6 16.2 81.2 12.8 0.9 8.5 0.0 0.0

Avarage 48.2 23.5 3.2 20.3 24.7 51.7 15.0 8.9 8.7 4.0 1.5



















Nikkei Electronics <Ad Contact Rate Survey> on October 13, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/10/13 1145 C2 Digi-Key H22 97.4 74.3 3.4 70.9 23.1 2.6 23.9 43.6 14.5 0.9 0.0



4 2014/10/13 1145 4～5 LINEAR TECHNOLOGY SH2 79.5 44.5 4.3 40.2 35.0 20.5 7.7 35.9 11.1 3.4 2.6

5 2014/10/13 1145 10 Keysight Technologies 4C1 56.4 23.1 3.4 19.7 33.3 43.6 6.8 13.7 9.4 3.4 0.9


7 2014/10/13 1145 8 International Rectifier 4C1 51.2 19.6 1.7 17.9 31.6 48.7 23.1 2.6 7.7 5.1 1.7


9 2014/10/13 1145 26 ESOL 4C1 44.5 18.0 2.6 15.4 26.5 55.6 7.7 6.0 7.7 7.7 0.9


Avarage 61.8 31.3 3.0 28.3 30.5 38.2 17.9 12.6 13.6 5.0 1.4



















Nikkei Electronics <Ad Contact Rate Survey> on September 29, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/9/29 1144 C2 Digi-Key H22 93.4 74.7 4.4 70.3 18.7 6.6 15.4 48.4 9.9 2.2 0.0




5 2014/9/29 1144 C4 TDK H41 69.3 46.2 7.7 38.5 23.1 30.8 17.6 9.9 19.8 13.2 1.1

6 2014/9/29 1144 8 NEC TOKIN 4C1 63.8 35.2 5.5 29.7 28.6 36.3 20.9 6.6 14.3 14.3 3.3



9 2014/9/29 1144 6 AXELL 4C1 53.9 26.4 6.6 19.8 27.5 46.2 13.2 6.6 8.8 15.4 1.1

10 2014/9/29 1144 66～67 Broadcom 4C2 47.3 26.4 5.5 20.9 20.9 52.7 17.6 5.5 5.5 15.4 1.1

10 2014/9/29 1144 42 ESOL 4C1 47.3 20.9 1.1 19.8 26.4 52.7 11.0 7.7 12.1 9.9 0.0

12 2014/9/29 1144 64～65 MICREL 4C2 44.0 25.3 5.5 19.8 18.7 56.0 18.7 3.3 7.7 13.2 1.1

13 2014/9/29 1144 9 p-ban.com Corp 4C1/6 40.7 17.6 2.2 15.4 23.1 59.3 9.9 4.4 8.8 6.6 3.3

14 2014/9/29 1144 68 MITSUBISHI ELECTRIC ENGINEERING BW1/2 39.6 17.6 5.5 12.1 22.0 60.4 11.0 4.4 8.8 14.3 2.2


16 2014/9/29 1144 101 HUMANDATA BW1/3 20.9 8.8 1.1 7.7 12.1 79.1 7.7 4.4 7.7 6.6 2.2

17 2014/9/29 1144 69 WELCON Inc. BW1/4 17.6 3.3 0.0 3.3 14.3 82.4 5.5 2.2 13.2 3.3 1.1

Avarage 54.3 29.0 4.7 24.3 25.3 45.7 14.1 9.8 13.6 8.4 1.4




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember(

%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/9/15 1143 C2 Digi-Key H22 94.7 80.9 6.4 74.5 13.8 5.3 24.5 40.4 10.6 3.2 0.0







8 2014/9/15 1143 enclosure Digi-Key 4C4 61.7 33.0 3.2 29.8 28.7 38.3 14.9 13.8 7.4 3.2 0.0

9 2014/9/15 1143 28～29 Trend Micro Incorporated. 4C2 61.6 27.6 7.4 20.2 34.0 38.3 22.3 5.3 8.5 9.6 3.2


11 2014/9/15 1143 59 Nishicon 4C1 58.6 30.9 9.6 21.3 27.7 41.5 21.3 1.1 14.9 8.5 2.1


13 2014/9/15 1143 61 DAISHINKU 4C1 48.0 17.1 4.3 12.8 30.9 52.1 9.6 10.6 16.0 2.1 2.1

14 2014/9/15 1143 63 Knowles Electronics 4C1 41.5 12.8 3.2 9.6 28.7 58.5 10.6 7.4 12.8 10.6 3.2

15 2014/9/15 1143 57 ＦＣＩ　ＡＳＩＡ　ＰＴＥ　ＬＴＤ 4C1 36.1 13.8 2.1 11.7 22.3 63.8 12.8 2.1 7.4 4.3 1.1

16 2014/9/15 1143 13 KEL 4C1/6 34.0 10.6 2.1 8.5 23.4 66.0 12.8 1.1 13.8 3.2 0.0


18 2014/9/15 1143 99 Hong Kong Trade Development Council BW2/3V 22.3 7.4 2.1 5.3 14.9 77.7 12.8 1.1 9.6 4.3 2.1

Avarage 58.3 30.6 5.3 25.3 27.7 41.7 15.0 10.8 16.1 6.1 1.8




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for sure(%)

I think I

saw it(%)

I don't

remember(

%)

Ad with clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/9/1 1142 C Digi-Key H22 91.8 68.1 7.4 60.7 23.7 8.1 20.0 38.5 9.6 3.0 0.0

2 2014/9/1 1142 46～49 Infineon Technologies 4C4 70.5 47.5 11.9 35.6 23.0 29.6 25.9 6.7 11.9 12.6 6.7

3 2014/9/1 1142 74～75 Samsung R&D Institute Japan 4C2 61.4 35.5 8.1 27.4 25.9 38.5 19.3 8.1 11.1 11.1 3.7

4 2014/9/1 1142 C4 ESOL H41 57.7 39.2 4.4 34.8 18.5 42.2 11.1 11.9 11.1 7.4 1.5

5 2014/9/1 1142 62 Mazda Motor 4C1/6 48.9 17.8 2.2 15.6 31.1 51.1 13.3 3.0 11.1 4.4 1.5

6 2014/9/1 1142 62 MITSUBISHI ELECTRIC ENGINEERING 4C1/6 45.2 16.3 2.2 14.1 28.9 54.8 12.6 1.5 10.4 4.4 0.0

7 2014/9/1 1142 61 PRONICS co.,ltd 4C1/6 38.5 8.1 0.7 7.4 30.4 61.5 13.3 3.7 10.4 7.4 1.5

8 2014/9/1 1142 61 TOYO PRECISION PARTS MFG. CO., LTD. All Rights Reserved. 4C1/6 37.8 11.9 1.5 10.4 25.9 62.2 11.1 0.0 8.9 6.7 0.7

8 2014/9/1 1142 63 OTSUKA SEIKO CO.,Ltd 4C1/6 37.8 11.9 0.0 11.9 25.9 62.2 15.6 2.2 10.4 5.9 1.5

10 2014/9/1 1142 62 Yamato 4C1/6 37.0 10.3 0.7 9.6 26.7 63.0 13.3 1.5 10.4 3.7 0.0

10 2014/9/1 1142 61 D-MEC LTD. 4C1/6 37.0 8.1 0.7 7.4 28.9 63.0 10.4 1.5 10.4 9.6 2.2

12 2014/9/1 1142 61 TSURYO TECHNICA CORPORATION 4C1/6 35.5 5.1 0.7 4.4 30.4 64.4 8.9 2.2 11.1 4.4 0.7

13 2014/9/1 1142 58 Rockwell Automation Japan Co., Ltd. 4C1/4 34.8 10.4 0.0 10.4 24.4 65.2 9.6 6.7 11.1 5.2 0.7

14 2014/9/1 1142 50 China Sourcing Fair 4C1/2 34.1 6.7 0.0 6.7 27.4 65.9 10.4 1.5 10.4 5.2 0.0

15 2014/9/1 1142 61 SEIKOSHA 4C1/6 33.4 6.7 0.0 6.7 26.7 66.7 10.4 0.7 5.9 6.7 0.0

16 2014/9/1 1142 65 TDC Corporation 4C1/6 33.3 7.4 1.5 5.9 25.9 66.7 12.6 2.2 7.4 5.9 1.5

16 2014/9/1 1142 62 Shin-Nihon Tech Inc. 4C1/6 33.3 8.1 0.7 7.4 25.2 66.7 11.9 2.2 8.9 3.7 1.5

16 2014/9/1 1142 62 Nichiei Co.,Ltd. 4C1/6 33.3 8.1 0.0 8.1 25.2 66.7 11.1 0.0 8.1 4.4 1.5

19 2014/9/1 1142 61 EMTOPIA　CO.,LTD 4C1/6 31.8 8.8 0.7 8.1 23.0 68.1 11.1 3.0 11.1 9.6 0.7

19 2014/9/1 1142 63 Polyplastics Co.,Ltd. 4C1/6 31.8 8.1 0.0 8.1 23.7 68.1 8.9 0.7 8.9 5.9 0.0

21 2014/9/1 1142 62 STUFF.Co.,Ltd. 4C1/6 31.1 8.1 0.0 8.1 23.0 68.9 11.9 0.0 9.6 2.2 0.0

21 2014/9/1 1142 63 TohoKaken 4C1/6 31.1 6.7 0.0 6.7 24.4 68.9 10.4 0.0 9.6 3.7 0.7

21 2014/9/1 1142 63 TSS 4C1/6 31.1 5.9 0.0 5.9 25.2 68.9 11.9 1.5 8.1 3.0 1.5

24 2014/9/1 1142 64 HASHIBA INTERNATIONAL 4C1/6 30.4 7.4 0.0 7.4 23.0 69.6 11.9 0.7 8.1 5.2 0.7

24 2014/9/1 1142 65 Unitika 4C1/6 30.4 7.4 0.0 7.4 23.0 69.6 11.1 1.5 7.4 2.2 0.0

24 2014/9/1 1142 63 TSUOISUDAIKASUTO 4C1/6 30.4 6.7 0.0 6.7 23.7 69.6 11.1 2.2 7.4 3.7 0.7

27 2014/9/1 1142 65 Selco Co.,Ltd. 4C1/6 29.7 6.7 0.0 6.7 23.0 70.4 11.1 3.7 9.6 3.7 1.5

28 2014/9/1 1142 63 KURODASEIKI 4C1/6 28.9 5.2 0.0 5.2 23.7 71.1 10.4 0.0 8.9 5.2 1.5

29 2014/9/1 1142 65 Munekata Industrial Machinery Co.,Ltd. 4C1/6 28.2 6.7 0.0 6.7 21.5 71.9 11.9 1.5 7.4 3.0 2.2

30 2014/9/1 1142 65 Nakano Manufacturing Co., Ltd. 4C1/6 28.1 4.4 0.0 4.4 23.7 71.9 11.9 0.7 10.4 0.7 1.5

31 2014/9/1 1142 64 AOMI SEISAKUSYO 4C1/6 27.4 5.9 0.0 5.9 21.5 72.6 13.3 1.5 8.1 2.2 0.7

32 2014/9/1 1142 65 YoneyamaMold.Co.,Ltd 4C1/6 26.6 6.6 0.7 5.9 20.0 73.3 11.1 0.7 8.1 2.2 1.5

32 2014/9/1 1142 64 Kasatani Corp. 4C1/6 26.6 5.9 0.7 5.2 20.7 73.3 11.1 0.7 6.7 7.4 1.5

32 2014/9/1 1142 64 OM Sangyo Co.,Ltd. 4C1/6 26.6 5.9 0.7 5.2 20.7 73.3 8.1 1.5 9.6 5.2 0.7

32 2014/9/1 1142 64 AIKI CO., LTD. 4C1/6 26.6 5.1 0.7 4.4 21.5 73.3 12.6 0.0 8.1 4.4 0.7

36 2014/9/1 1142 64 Shin-ei Manufacturing Co., Ltd. 4C1/6 25.8 5.1 0.7 4.4 20.7 74.1 8.9 0.7 8.9 1.5 0.7

Avarage 36.7 12.3 1.3 11.0 24.4 63.2 12.2 3.2 9.3 5.1 1.2



















Nikkei Electronics <Ad Contact Rate Survey> on August 18, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/8/18 1141 C2 Digi-Key H22 98.5 75.0 6.8 68.2 23.5 1.5 22.0 53.8 10.6 1.5 0.0


3 2014/8/18 1141 26～27 Keysight Technologies 4C2 63.6 36.3 3.0 33.3 27.3 36.4 18.2 16.7 15.9 9.1 3.0


5 2014/8/18 1141 C4 International Rectifier H41 59.1 37.9 3.8 34.1 21.2 40.9 19.7 9.8 14.4 12.9 1.5

6 2014/8/18 1141 6 Industrial Technology Research Institute. 4C1 45.5 12.9 0.8 12.1 32.6 54.5 12.1 4.5 6.8 9.1 2.3

7 2014/8/18 1141 9 p-ban.com Corp 4C1/6 38.6 15.1 1.5 13.6 23.5 61.4 12.1 4.5 12.9 10.6 1.5


9 2014/8/18 1141 8 China Import and Export Fair　（Canton Fair) 4C1 37.2 13.7 0.8 12.9 23.5 62.9 11.4 6.8 8.3 6.8 0.8

10 2014/8/18 1141 95 HUMANDATA BW1/3 31.8 10.6 0.8 9.8 21.2 68.2 11.4 2.3 9.1 6.8 3.8


Avarage 53.1 25.6 1.9 23.7 27.5 46.8 16.1 11.8 11.4 7.7 2.1



















Nikkei Electronics <Ad Contact Rate Survey> on August 4, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/8/4 1140 C2 Digi-Key H22 89.0 57.5 6.8 50.7 31.5 11.0 15.1 56.2 13.7 2.7 1.4


3 2014/8/4 1140 C2 Rohde & Schwarz Japan H41 39.7 13.7 0.0 13.7 26.0 60.3 23.3 4.1 16.4 8.2 2.7

Avarage 66.3 34.3 2.3 32.0 32.0 33.8 16.4 35.2 12.8 7.8 1.8



















Nikkei Electronics <Ad Contact Rate Survey> on July 21, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)


1 2014/7/21 1139 C2 Digi-Key H22 90.8 67.3 5.1 62.2 23.5 9.2 22.4 49.0 16.3 2.0 0.0

3 2014/7/21 1139 C4 TDK H41 77.5 46.9 2.0 44.9 30.6 22.4 18.4 15.3 33.7 6.1 1.0


4 2014/7/21 1139 4 Agilent Technologies 4C1 75.5 26.5 4.1 22.4 49.0 24.5 21.4 10.2 18.4 7.1 3.1

6 2014/7/21 1139 30 SEIKO EPSON 4C1 65.3 29.6 3.1 26.5 35.7 34.7 17.3 9.2 21.4 6.1 3.1


8 2014/7/21 1139 8 Tokin EMC Engineering Co., Ltd. 4C1 50.0 19.4 0.0 19.4 30.6 50.0 27.6 2.0 14.3 5.1 3.1

9 2014/7/21 1139 9 p-ban.com Corp 4C1/6 33.7 9.2 1.0 8.2 24.5 66.3 13.3 6.1 9.2 12.2 4.1



Avarage 61.9 29.4 2.6 26.8 32.5 38.1 20.0 13.3 19.8 6.0 2.5



















Nikkei Electronics <Ad Contact Rate Survey> on July 7, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/7/7 1138 C2 Digi-Key H22 97.1 79.6 8.7 70.9 17.5 2.9 23.3 48.5 10.7 4.9 1.9


3 2014/7/7 1138 C4 Agilent Technologies H41 68.9 45.6 5.8 39.8 23.3 31.1 23.3 19.4 10.7 4.9 5.8



6 2014/7/7 1138 49 Rohde & Schwarz Japan 4C1 67.1 33.1 4.9 28.2 34.0 33.0 24.3 8.7 8.7 10.7 5.8


8 2014/7/7 1138 8 AXELL 4C1 58.3 34.0 5.8 28.2 24.3 41.7 24.3 8.7 3.9 8.7 7.8

9 2014/7/7 1138 28 ESOL 4C1 58.2 22.3 1.9 20.4 35.9 41.7 14.6 9.7 7.8 7.8 3.9



12 2014/7/7 1138 9 KEL 4C1/6 37.8 8.7 0.0 8.7 29.1 62.1 12.6 1.9 10.7 4.9 2.9

13 2014/7/7 1138 61 Vicor Japan 4C1/2 35.9 7.7 1.9 5.8 28.2 64.1 11.7 5.8 10.7 4.9 2.9


Avarage 58.7 29.4 3.9 25.5 29.3 41.3 16.0 14.0 9.7 6.2 4.2



















Nikkei Electronics <Ad Contact Rate Survey> on June 23, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/6/23 1137 C2 Digi-Key H22 95.3 76.4 7.5 68.9 18.9 4.7 17.9 51.9 5.7 1.9 0.9



3 2014/6/23 1137 C4 MAXIM INTEGRATED PRODUCTS H41 73.5 44.3 2.8 41.5 29.2 26.4 6.6 18.9 12.3 8.5 1.9





9 2014/6/23 1137 83 HUMANDATA BW1/3 34.0 7.6 1.9 5.7 26.4 66.0 16.0 0.9 4.7 7.5 4.7

10 2014/6/23 1137 7 p-ban.com Corp 4C1/6 31.0 8.4 0.9 7.5 22.6 68.9 9.4 2.8 16.0 8.5 7.5

11 2014/6/23 1137 75 TAIWAN EXTERNAL TRADE DEVELOPMENT COUNCIL 4C1/2 26.4 2.8 0.9 1.9 23.6 73.6 11.3 1.9 8.5 3.8 1.9

12 2014/6/23 1137 87 TSS BW1/4 18.0 5.7 0.0 5.7 12.3 82.1 14.2 0.9 7.5 1.9 5.7

13 2014/6/23 1137 87 KEISHIN BW1/4 14.2 1.9 0.0 1.9 12.3 85.8 11.3 1.9 7.5 2.8 1.9

Avarage 49.5 22.9 2.8 20.1 26.6 50.5 14.0 10.9 9.8 5.3 3.8



















Nikkei Electronics <Ad Contact Rate Survey> on June 9, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/6/9 1136 C2 Digi-Key H22 92.1 70.3 5.0 65.3 21.8 7.9 25.7 52.5 10.9 4.0 0.0


3 2014/6/9 1136 26～27 TOSHIBA Semiconductor＆Storage Products 4C2 78.2 43.5 15.8 27.7 34.7 21.8 38.6 3.0 16.8 17.8 6.9

4 2014/6/9 1136 4 ESOL 4C1 58.4 20.8 2.0 18.8 37.6 41.6 17.8 8.9 12.9 6.9 3.0


6 2014/6/9 1136 8 America II Japan 4C1 44.6 11.9 2.0 9.9 32.7 55.4 21.8 5.0 12.9 3.0 3.0

Avarage 68.6 35.6 5.1 30.5 33.0 31.4 24.3 16.8 14.4 7.8 3.3



















Nikkei Electronics <Ad Contact Rate Survey> on May 26, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/5/26 1135 C2 Digi-Key H22 93.4 67.2 6.5 60.7 26.2 6.5 29.9 48.6 11.2 3.7 1.9




5 2014/5/26 1135 26 ESOL 4C1 49.6 17.8 2.8 15.0 31.8 50.5 22.4 7.5 14.0 4.7 4.7

6 2014/5/26 1135 4 Thailand Board of Investment 4C1 49.5 18.7 1.9 16.8 30.8 50.5 10.3 17.8 17.8 4.7 2.8

7 2014/5/26 1135 60 NOISE LABORATORY BW1/2 44.8 18.6 6.5 12.1 26.2 55.1 23.4 6.5 8.4 16.8 6.5



10 2014/5/26 1135 104 HUMANDATA BW1/3 28.0 6.5 0.0 6.5 21.5 72.0 16.8 0.9 12.1 2.8 5.6

Avarage 55.1 25.9 3.3 22.6 29.2 45.0 20.2 13.9 15.2 7.1 4.2







[B] Check all the ads whose content they understood well. Ｔｈａｉｌａｎｄ　Ｂｏａｒｄ　ｏｆ　Ｉｎｖｅｓｔｍｅｎｔ[C] Check all the ads with strong impact.











Nikkei Electronics <Ad Contact Rate Survey> on May 12, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/5/12 1134 C2 Digi-Key H22 95.0 68.8 2.8 66.0 26.2 5.0 14.9 56.7 7.8 1.4 0.7


3 2014/5/12 1134 50～51 TOSHIBA Semiconductor＆Storage Products 4C2 70.2 34.7 10.6 24.1 35.5 29.8 20.6 7.8 12.8 9.9 2.1




7 2014/5/12 1134 30 ESOL 4C1 44.0 15.6 1.4 14.2 28.4 56.0 17.7 8.5 9.9 7.8 2.8




Avarage 56.1 28.2 3.7 24.5 27.9 43.8 17.1 15.1 15.2 6.3 1.1



















Nikkei Electronics <Ad Contact Rate Survey> on April 28, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/4/28 1133 C2 Digi-Key H22 91.6 66.2 3.5 62.7 25.4 8.5 20.4 54.2 11.3 3.5 0.7




5 2014/4/28 1133 47 ESOL 4C1 44.4 14.1 1.4 12.7 30.3 55.6 11.3 2.8 11.3 7.7 2.8

6 2014/4/28 1133 C4 AXELL H41 42.9 19.0 4.2 14.8 23.9 57.0 20.4 4.2 9.2 7.0 4.2

7 2014/4/28 1133 8 DAISHINKU 4C1/2 40.2 9.2 0.7 8.5 31.0 59.9 19.0 2.8 14.1 4.9 2.1

8 2014/4/28 1133 53 AVAL DATA CORPORATION 4C1 37.3 13.4 0.7 12.7 23.9 62.7 16.9 9.9 5.6 6.3 1.4

9 2014/4/28 1133 57 IWATSU TEST INSTRUMENTS BW1/3 35.3 9.2 0.7 8.5 26.1 64.8 18.3 2.1 7.7 8.5 2.1



11 2014/4/28 1133 55 LitePoint Japan K.K. 4C1 25.3 7.7 0.0 7.7 17.6 74.6 7.7 2.1 16.9 4.2 2.1

Avarage 46.7 19.5 1.9 17.6 27.2 53.3 15.5 10.1 12.5 6.7 2.5



















Nikkei Electronics <Ad Contact Rate Survey> on April 14, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/4/14 1132 C2 Digi-Key H22 94.8 75.0 4.2 70.8 19.8 5.2 27.1 54.2 12.5 5.2 1.0

2 2014/4/14 1132 26～27 OMRON 4C2 80.2 43.7 15.6 28.1 36.5 19.8 30.2 5.2 18.8 13.5 4.2




6 2014/4/14 1132 28～29 Yamaichi Electronics Co., Ltd. 4C2 60.4 33.3 12.5 20.8 27.1 39.6 22.9 5.2 13.5 18.8 1.0

7 2014/4/14 1132 enclosure ＮＩＫＫＥＩ　ＥＬＥＣＴＲＯＮＩＣＳ　ＥＸＰＲＥＳＳ、Ｄｉｇｉ－Ｋｅｙ 4C1/2 54.2 24.0 5.2 18.8 30.2 45.8 14.6 8.3 8.3 3.1 1.0

8 2014/4/14 1132 8 ESOL 4C1 46.9 24.0 4.2 19.8 22.9 53.1 17.7 7.3 16.7 11.5 4.2

9 2014/4/14 1132 25 ＦＣＩ　ＡＳＩＡ　ＰＴＥ　ＬＴＤ 4C1 39.6 12.5 0.0 12.5 27.1 60.4 9.4 6.3 14.6 3.1 1.0


11 2014/4/14 1132 95 Samco BW1/3 26.0 5.2 0.0 5.2 20.8 74.0 15.6 3.1 6.3 2.1 1.0

Avarage 57.6 29.1 5.0 24.1 28.5 42.4 18.8 10.6 13.8 7.0 1.9



















Nikkei Electronics <Ad Contact Rate Survey> on March 31, 2014 IssueAd Contact Rate Ranking (%)

【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/3/31 1131 C2 Digi-Key H22 94.2 72.8 6.8 66.0 21.4 5.8 23.3 57.3 6.8 7.8 1.0

2 2014/3/31 1131 C4 MITSUMI Electric 4C1 75.8 47.6 7.8 39.8 28.2 24.3 25.2 13.6 20.4 10.7 4.9



5 2014/3/31 1131 6 NEC TOKIN 4C1 67.0 27.2 2.9 24.3 39.8 33.0 16.5 5.8 26.2 10.7 2.9

6 2014/3/31 1131 8 Microchip Technology 4C1 63.1 23.3 2.9 20.4 39.8 36.9 11.7 5.8 16.5 13.6 1.9

7 2014/3/31 1131 26 RS Components 4C1F 59.2 27.2 2.9 24.3 32.0 40.8 22.3 9.7 11.7 5.8 1.0




11 2014/3/31 1131 95 HUMANDATA BW1/3 30.1 1.0 0.0 1.0 29.1 69.9 16.5 2.9 8.7 2.9 1.9

12 2014/3/31 1131 94 Samco BW1/3 25.3 4.9 0.0 4.9 20.4 74.8 15.5 2.9 6.8 7.8 1.0

13 2014/3/31 1131 61 KURODASEIKI BW1/4 23.3 2.9 0.0 2.9 20.4 76.7 15.5 1.0 10.7 4.9 1.0

14 2014/3/31 1131 61 TSS BW1/4 19.4 3.9 0.0 3.9 15.5 80.6 16.5 1.9 12.6 4.9 0.0

Avarage 51.6 21.6 2.3 19.3 30.0 48.4 16.0 10.7 13.2 7.2 1.7




















【Ａ】【B】【C】【D】【E】【F】


Ad

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Rate(%)

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grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/3/17 1130 C2 Digi-Key H22 92.0 70.1 2.6 67.5 21.9 7.9 8.8 54.4 9.6 1.8 0.9



4 2014/3/17 1130 8 MITSUMI Electric 4C1 66.7 27.2 1.8 25.4 39.5 33.3 17.5 6.1 16.7 9.6 4.4


6 2014/3/17 1130 48 Microchip Technology 4C1/2 31.6 9.7 1.8 7.9 21.9 68.4 11.4 1.8 7.9 7.0 3.5

7 2014/3/17 1130 26 Kojo Technology Co.,Ltd 4C1 29.9 6.2 0.9 5.3 23.7 70.2 16.7 0.9 10.5 3.5 2.6

8 2014/3/17 1130 9 KEL 4C1/6 27.2 3.5 0.0 3.5 23.7 72.8 6.1 1.8 11.4 1.8 1.8

9 2014/3/17 1130 43 ＣＨＩＮＡ　ＳＯＵＲＣＩＮＧ　ＦＡＩＲ 4C1/2 20.3 3.6 1.8 1.8 16.7 79.8 5.3 0.0 11.4 3.5 1.8


Avarage 48.5 20.7 1.6 19.1 27.8 51.5 11.4 9.6 11.5 4.9 2.5




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/3/3 1129 C2 Digi-Key H22 91.4 73.5 1.7 71.8 17.9 8.5 14.5 59.8 8.5 2.6 0.9



4 2014/3/3 1129 26 RS Components 4C1F 54.7 19.7 0.9 18.8 35.0 45.3 13.7 9.4 12.0 6.8 0.0




8 2014/3/3 1129 75 Hong Kong Trade Development Council BW2/3 23.1 4.3 0.0 4.3 18.8 76.9 15.4 0.0 7.7 3.4 2.6

Avarage 56.8 29.6 2.1 27.5 27.2 43.2 15.4 13.5 14.1 6.7 1.8




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/2/17 1128 C2 Digi-Key H22 98.1 73.3 5.0 68.3 24.8 2.0 15.8 53.5 6.9 4.0 1.0

2 2014/2/17 1128 C4 TDK H41 79.3 45.6 4.0 41.6 33.7 20.8 12.9 19.8 22.8 7.9 3.0

3 2014/2/17 1128 4 China Import and Export Fair　（Canton Fair) 4C1 51.5 22.8 1.0 21.8 28.7 48.5 3.0 11.9 4.0 10.9 3.0

4 2014/2/17 1128 45 Organization for Small & Medium Enterprises and Regional Innovation 4C1/2 39.6 8.9 3.0 5.9 30.7 60.4 15.8 5.0 14.9 6.9 4.0

5 2014/2/17 1128 20 MICRONICS JAPAN CO.,LTD BW1 37.6 9.9 1.0 8.9 27.7 62.4 8.9 2.0 9.9 3.0 5.0



8 2014/2/17 1128 87 Samco BW1/3 29.7 6.9 0.0 6.9 22.8 70.3 8.9 2.0 6.9 4.0 3.0

Avarage 49.8 22.8 2.1 20.7 27.0 50.2 11.3 12.1 9.7 5.7 3.0




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/2/3 1127 C2 Digi-Key H22 96.0 68.7 7.1 61.6 27.3 4.0 18.2 54.5 10.1 5.1 1.0



4 2014/2/3 1127 18 MITSUMI Electric 4C1 63.6 30.3 6.1 24.2 33.3 36.4 19.2 10.1 23.2 10.1 3.0





Avarage 62.4 29.1 3.5 25.6 33.3 37.5 16.4 14.1 12.5 5.9 2.1




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/1/20 1126 C2 Digi-Key H22 94.0 65.8 5.1 60.7 28.2 6.0 15.4 53.8 6.8 2.6 1.7


3 2014/1/20 1126 C4 LINEAR TECHNOLOGY H41 66.7 37.6 2.6 35.0 29.1 33.3 2.6 22.2 19.7 4.3 2.6



6 2014/1/20 1126 22～23 KIKUSUI ELECTRONICS 4C2 59.8 33.3 8.5 24.8 26.5 40.2 17.1 5.1 13.7 11.1 6.0

7 2014/1/20 1126 65 Mentor Graphics 4C1 52.2 18.0 4.3 13.7 34.2 47.9 17.1 0.9 12.8 10.3 5.1


9 2014/1/20 1126 24 Microchip Technology 4C1/2 38.5 12.9 2.6 10.3 25.6 61.5 12.8 3.4 11.1 7.7 6.8

10 2014/1/20 1126 enclosure Imagination Technologies 4C8 37.6 10.2 3.4 6.8 27.4 62.4 10.3 1.7 12.8 3.4 3.4



Avarage 56.6 27.4 4.8 22.6 29.2 43.4 15.5 10.8 14.6 8.1 4.2




















【Ａ】【B】【C】【D】【E】【F】


Ad

Contact

Rate(%)

Attention-

grabbing

Rate(%)

I've read

thoroughly

(%)=Thoroughly-

read rate

I've seen it

for

sure(%)

I think I

saw it(%)

I don't

remember

(%)

Ad with

clear

content (%)

Impactful

ad(%)

Likable

ad(%)

Interested

in the

ad(%)

promoted

to know

details(%)

1 2014/1/6 1125 C2 Digi-Key H22 89.1 64.7 5.0 59.7 24.4 10.9 16.0 51.3 8.4 3.4 0.0





6 2014/1/6 1125 4 AXELL 4C1 57.2 24.4 4.2 20.2 32.8 42.9 10.9 6.7 21.8 8.4 2.5

7 2014/1/6 1125 22 dSPACE 4C1 36.1 9.2 2.5 6.7 26.9 63.9 11.8 3.4 10.9 5.9 1.7

8 2014/1/6 1125 91 HUMANDATA BW1/3 29.4 9.2 0.0 9.2 20.2 70.6 13.4 0.8 10.9 6.7 1.7

9 2014/1/6 1125 90 Samco BW1/3 28.6 9.3 1.7 7.6 19.3 71.4 5.9 3.4 13.4 4.2 1.7

Avarage 58.7 28.6 4.9 23.7 30.1 41.4 13.6 14.0 17.5 7.8 2.2



















nikkei electronics on february 1 ... · 5 2014/12/22 1150 94～95 tdk 4c2 78.9 41.5 9.8 31.7 37.4...

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