nikos moraitakis - from impressions to engagement

Download Nikos Moraitakis - From impressions to engagement

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Presentation by Nikos Moraitakis at Mobile Monday Athens (Jan 16 2012) - From impressions to engagement

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  • 1. moving from impressions to engagement Nikos Moraitakis @moraitakis www.upstreamsystems.com
  • 2. Im wasting half of myadvertising budget. Ijust dont know whichhalf. John Wanamaker
  • 3. Ha! In mobilemarketing we canmeasure everything
  • 4. but are we measuringeffectiveness orjust results?
  • 5. 1996 2011 127bn impressions 5 trillion impressionsEst. volume of digital ad impressions worldwideComscore Research
  • 6. 750 interruptions per person per year
  • 7. can theytake more?
  • 8. 1996 2011 ~7% typical response rate ~0.1% the market has given the answer: driving results by volume doesnt workEst. average response rates to digital adsComscore Research
  • 9. how muchis too much?
  • 10. theappetite exists
  • 11. but limitedtolerance
  • 12. engagementis a finite resource
  • 13. we must learn to talk less,more effectively
  • 14. personal intimatesynchronous direct
  • 15. relevancepermission timingeloquence
  • 16. the solution WILL betechnological
  • 17. The solution willdisrupt the marketing industry and mobilemarketers are poised to be part of it
  • 18. thankstweet your comments & reactions @moraitakis @upstreamglobal #momoath www.upstreamsystems.com