nikos moraitakis - from impressions to engagement
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DESCRIPTIONPresentation by Nikos Moraitakis at Mobile Monday Athens (Jan 16 2012) - From impressions to engagement
- 1. moving from impressions to engagement Nikos Moraitakis @moraitakis www.upstreamsystems.com
- 2. Im wasting half of myadvertising budget. Ijust dont know whichhalf. John Wanamaker
- 3. Ha! In mobilemarketing we canmeasure everything
- 4. but are we measuringeffectiveness orjust results?
- 5. 1996 2011 127bn impressions 5 trillion impressionsEst. volume of digital ad impressions worldwideComscore Research
- 6. 750 interruptions per person per year
- 7. can theytake more?
- 8. 1996 2011 ~7% typical response rate ~0.1% the market has given the answer: driving results by volume doesnt workEst. average response rates to digital adsComscore Research
- 9. how muchis too much?
- 10. theappetite exists
- 11. but limitedtolerance
- 12. engagementis a finite resource
- 13. we must learn to talk less,more effectively
- 14. personal intimatesynchronous direct
- 15. relevancepermission timingeloquence
- 16. the solution WILL betechnological
- 17. The solution willdisrupt the marketing industry and mobilemarketers are poised to be part of it
- 18. thankstweet your comments & reactions @moraitakis @upstreamglobal #momoath www.upstreamsystems.com
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