nils wollny: the extra hour
TRANSCRIPT
Hype Cycle 2015
Source: Gartner 2015
Autonomous Vehicles
time
expectations
Peak of Inflated
Expectations
Source: Gartner 2015
time
expectations
Autonomous Vehicles
Peak of Inflated
Expectations
Hype Cycle 2015
The road to „robots“
Driver only
Assistance systems
Partly autonomous
Highly autonomous
Fully autonomous
Driver less
today 2020 2030 2040since 1958 „Cruise Control“
The road to „robots“
since 1958 „Cruise Control“
today 2020 2030 2040
Driver only
Assistance systems
Partly autonomous
Highly autonomous
Fully autonomous
Driver- less
„Shelley“ 2009
„Shelley“ - Pikes Peak 2010
„James“ - Nevada 2012
„Bobby“ - Hockenheim 2014
„Jack“ - Las Vegas 2015
„Robby“ - Sonoma 2015
More safety>90% of all accidents are caused by human error.
More efficiencySelf-driving cars will use space and energy in a more efficient way.
More flexibilityMobility grids of self-driving cars will reduce waiting times for taxis.
More comfortPiloted driving will reduce the passengers stress level significantly.
More funPiloted driving feels like a rollercoaster ride.
Today we spend 1hour per day operating a car
Leisure & Relaxation:
45%
Source: Audi Research
Work: 30%
Source: Audi Research
Entertainment: 25%
Source: Audi Research
Source: Audi Research
The extra hour
Daily increase of media consumption by >10%
work in progress
Transportation is next on the disruptors list
The extra hour
Transportation is next on the disruptors list
drive
sleep
drive
sleep
The extra hour
Moreover:work in progress
>95% of the day cars remain unused
The extra hour
Our cars will do other things
Piloted driving will become the heartbeat of our future economy
The extra hour
Piloted driving will become the heartbeat of our future economy
PILOTED DRIVING
PILOTED DRIVING
MORE TIME
USER BENEFIT
MORE FUN
PILOTED DRIVING
MORE TIME
USER BENEFIT
PILOTED DRIVING
MORE EFFICIENCY
MORE TIME
USER BENEFIT
MORE FUN
PILOTED DRIVING
MORE EFFICIENCY
MORE TIME
MORE FLEXIBILITY
USER BENEFIT
MORE FUN
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE TIME
USER BENEFIT
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
USER BENEFIT
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
AUTOMOTIVE INDUSTRY
USER BENEFIT
AFFECTED INDUSTRY
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
USER BENEFIT
AFFECTED INDUSTRY
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
USER BENEFIT
AFFECTED INDUSTRY
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
USER BENEFIT
AFFECTED INDUSTRY
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
USER BENEFIT
AFFECTED INDUSTRY
MORE FUN
MORE FLEXIBILITY
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
USER BENEFIT
AFFECTED INDUSTRY
MORE FUN
MORE FLEXIBILITY
FINANCE/ INSURANCE
MORE FUN
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
MORE FLEXIBILITY
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
PRODUCTION
AFTER- MARKET
USER BENEFIT
AFFECTED INDUSTRY
EXPECTED CHANGE
FINANCE/ INSURANCE
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
RENTALS/MOBILITY
DELIVERY SERVICES
REMOVER
TAXIS
PRODUCTION
AFTER- MARKET
USER BENEFIT
AFFECTED INDUSTRY
EXPECTED CHANGE
MORE FUN
MORE FLEXIBILITY
FINANCE/ INSURANCE
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
NURSING HOMES
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
RENTALS/MOBILITY
DELIVERY SERVICES
REMOVER
TAXIS
PRODUCTION
AFTER- MARKET
INSURANCES
FINANCING
HEALTH
USER BENEFIT
AFFECTED INDUSTRY
EXPECTED CHANGE
MORE FUN
MORE FLEXIBILITY
FINANCE/ INSURANCE
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
NURSING HOMES
PUBLIC TRANSPORT
ENERGY SUPPLY
INFRA- STRUCTURE
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
RENTALS/MOBILITY
DELIVERY SERVICES
REMOVER
TAXIS
PRODUCTION
AFTER- MARKET
INSURANCES
FINANCING
HEALTH
USER BENEFIT
AFFECTED INDUSTRY
EXPECTED CHANGE
MORE FUN
MORE FLEXIBILITY
FINANCE/ INSURANCE
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
NURSING HOMES
PUBLIC TRANSPORT
ENERGY SUPPLY
INFRA- STRUCTURE
PUBLIC SECTOR
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
SHOPPINGRENTALS/MOBILITY
DELIVERY SERVICES
DOMESTIC FLIGHTS
BUSINESS HOTELS
REAL ESTATE
MEDIAREMOVER
TAXIS
PRODUCTION
AFTER- MARKET
INSURANCES
FINANCING
HEALTH
USER BENEFIT
AFFECTED INDUSTRY
EXPECTED CHANGE
MORE FUN
MORE FLEXIBILITY
FINANCE/ INSURANCE
MORE FUN
PILOTED DRIVING
MORE EFFICIENCY
MORE SAFETY
MORE COMFORT
MORE TIME
MORE FLEXIBILITY
NURSING HOMES
PUBLIC TRANSPORT
ENERGY SUPPLY
INFRA- STRUCTURE
PUBLIC SECTOR
FINANCE/ INSURANCE
TRAVEL INDUSTRY
AUTOMOTIVE INDUSTRY
TRANSPORT/ LOGISTICS
RETAIL INDUSTRY
SHOPPINGRENTALS/MOBILITY
DELIVERY SERVICES
–
DOMESTIC FLIGHTS
BUSINESS HOTELS
REAL ESTATE
MEDIAREMOVER
TAXIS
PRODUCTION
AFTER- MARKET
INSURANCES
FINANCING
HEALTH
–
–
–
–
–
USER BENEFIT
AFFECTED INDUSTRY
EXPECTED CHANGE
OPPORTUNITY AREAS
How we will live
@Nils_Wollny [email protected]