nimble bee presentation kortrijk in 4mrt2016

NIMBLE BEE DESIGN COMPETITION

KORTRIJK.IN 4 Mrt 2016

ACCELERATING INNOVATION?

Nimble Bee Design Competition

ACCELERATING INNOVATION

Accelerate innovation by tapping into an

agile network of stakeholders,

opportunity seekers, problem solvers and

market developers.

The CogniStreamer Engagement

platform empowers open innovation and

crowdsourcing, enabling your company

to be nimble and creative in order to grab

and monetize opportunities quickly.

OPEN INNOVATIONECOSYSTEM ENGAGEMENT

DESIGN

PHASE

BUILD

PHASE

© 2015 COGNISTREAMER – MANAGED INNOVATION

SERVICES4Innovation Services

Nimble Bee Design Competition

NIMBLE BEE DESIGN COMPETITIONNIMBLE BEE DESIGN COMPETITION

HOW DOES IT WORK?

ACCELERATING INNOVATION?

Everything starts with a

clearly defined problem.

• Background

• Aim

• Task Definition

• Target Group

• Tonality

• Requirements

• Download materials

“READ THE FULL BRIEF HERE”

GLOBAL NETWORK OF UNIVERSITIES

Guided by professors,

students post their first

ideas and sketches in

private drawing boards.

They receive feedback

from the client.

COOPETITION

Students submit their

final ideas where all

universities can see them.

Client selects best 10

design using an in-app

review tool.

BENCHMARK

Designer’s concepts are challenged

by lead consumers.

This is where the real innovation

happens.

CONSUMER VALIDATION

Campaign Design &

Development

Designer Onboarding &

Launch Design Phase

Ideation and Iteration &

Design Submission

Expert Review &

Finalists Selection

Consumer Onboarding

& Launch Validation

Phase

Consumer Voting,

Commenting &

Volunteering

Designer – Lead User

Q&A sessions

Validated Design

Submission

Expert Review &

Winner Selection

Rewards & IP transfer

1

2

3

4

5

10

9

8

7

6

3 MONTHS PROGRAM

Software technical setup

Selection & recruitment student

designers

Copywriting challenge briefs

Registration & onboarding

Legal framework

Selection & recruitment consumer

community

Communication & moderation

Project management

Platform training

Contract & payment

administration

NIMBLE BEE SERVICES

BENEFITS

Accelerated Design & Validation

• ~50 fully developed designs/challenge

in less than 3 months

• 10 finished concepts validated by lead

consumer community

• IP purchase option

For companies “In order to get a broader view on a

specific problem in your organization,

collaborating with universities is a must.

NimbleBee plays a unique role and is a

good partner to coordinate the project

with all these universities.” - Heineken

“NimbleBee is a flexible partner with a

flexible IT platform that creates the required

process towards best results!” - P&G

ACCELERATION !

Accelerated Learning & Reputation

• Guided process & mentoring

• Feedback from companies & lead

users

• Financial Reward and Certificate of

Participation

For students“The direct interaction with a company helped us

to develop not only as a designer but also as a

person.” Alexander Lizarralde, Mondragon University, Spain

“This allowed us to have a professional

experience with guidance of great enterprises

and advantages of being an student.” Aura Ramos, TEC Monterrey, Mexico.

“Nimble Bee was my first step to believe myself

that I can accomplish to understand and push

boundaries of my creativity.” Nihan Sigirci, Istanbul Technical University, Turkey

ACCELERATION !

Accelerated Methods & Marketing

• International reputation

• Showcase talents of their students

• Be part of a network that is driven by

innovation in teaching methods.

For universities “It’s clear that sometimes we need to

use, and create, new ways to exhibit the

talent of our students, so the big ones

can see how powerful the new

generation of designers is. Nimble Bee

does that.” Iván Vidal, Dirección, IED Madrid - Heineken

“It was an opportunity to be a part of the

Nimble Bee competition. Even the structure

of the whole process was innovative.”

Gülname Turan, Istanbul Technical University

ACCELERATION !

ACHIEVEMENTS

P&G TIDEPODS CHALLENGE

P&G BIGSIZE CHALLENGE

ABInBev SECONDARY PACK CHALLENGE

SOME STATISTICS

4 COMPETITIONS HELD, 1 RUNNING NOW.

466 DESIGNS SUBMITTED

931 STUDENTS PARTICIPATED

18 UNIVERSITIES / SCHOOLS PARTICIPATED

€87.794 PRIZE MONEY REWARDED

SOME STATISTICSTotal prize money, across all competitions

EUR 0 EUR 5,000 EUR 10,000 EUR 15,000 EUR 20,000 EUR 25,000 EUR 30,000

Appalachian State (USA)

Istanbul Technical University (Turkey)

Politecnico di Milano (Italy)

Academy of fine arts Warsaw (Poland)

Tongji University (China)

Mondragon University (Spain)

TEC Monterrey (Mexico)

Shih Chien University (Taiwan)

IED Madrid (Spain)

Howest (Belgium)

SOME STATISTICSRatio : winnings designs / submitted designs, across all competitions

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%



Howest (Belgium)






IED Madrid (Spain)

SOME STATISTICS

0 20 40 60 80 100 120 140 160

ESAD (Portugal)

Uantwerpen (Belgium)

Academy of fine arts Warsaw (Poland)

UNESC (Brazil)

University of Cincinnati (USA)


IUT De Chambéry (France)

Art Academy of Latvia (Latvia)

HKU Space (Hong Kong)




Tunghai University (China)




IED Madrid (Spain)

Howest (Belgium)

Total designs submitted, across all competitions

Thank you!

Wim SoensFounder & Managing Partner

www.cognistreamer.com

@[email protected]

WWW.NIMBLEBEE.UNIVERSITY