nine innovation roles

The Nine Innovation Roles

Revolutionary

Conscript

Connector

Artist

Customer Champion

Troubleshooter

Judge

Magic Maker Evangelist

© Braden Kelley 2010 *This presentation is provided for non-commercial purposes Service providers need a license to use it in paid workshops

Break Down the Innovation Silos

Too often in our organizations we think about staffing our innovation projects in terms of silos or departments, instead of the roles that need to be filled for a product or service to be successfully completed, launched, and widely adopted in the marketplace.

© Braden Kelley 2010

Stoking Your Innovation Bonfire

Innovation is never easy – and not always welcome. This book is dedicated to the men and women who dedicate their lives to pushing our organizations to make more efficient use of our human capital and natural resources and to make the world a better place

This content is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley


http://www.amazon.com/Stoking-Innovation-Bonfire-Braden-Kelley/dp/0470621672/ref=sr_1_1?ie=UTF8&s=books&qid=1273410935&sr=8-1


Nine Innovation Roles Group Diagnostic

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Innovation is about the people



Revolutionary

• The Revolutionary is the person who is always eager to change things, to shake them up, and to share his or her opinion. These people tend to have a lot of great ideas and are not shy about sharing them. They are likely to contribute 80 to 90 percent of your ideas in open scenarios.



Artist

• The Artist doesn’t always come up with great ideas, but artists are really good at making them better.



Troubleshooter

• Every great idea has at least one or two major roadblocks to overcome before the idea is ready to be judged or before its magic can be made. This is where the Troubleshooter comes in. Troubleshooters love tough problems and often have the deep knowledge or expertise to help solve them.



Conscript

• The Conscript has a lot of great ideas but doesn’t willingly share them, either because such people don’t know anyone is looking for ideas, don’t know how to express their ideas, prefer to keep their head down and execute, or all three. This is the majority.



Customer Champion

• The Customer Champion may live on the edge of the organization. Not only does he have constant contact with the customer, but he also understands their needs, is familiar with their actions and behaviors, and is as close as you can get to interviewing a real customer about a nascent idea.



Connector

• The Connector does just that. These people hear a Conscript say something interesting and put him together with a Revolutionary; The Connector listens to the Artist and knows exactly where to find the Troubleshooter that his idea needs.



Judge

• The Judge is really good at determining what can be made profitably and what will be successful in the marketplace.



Magic Maker

• The Magic Makers take an idea and make it real. These are the people who can picture how something is going to be made and line up the right resources to make it happen.



Evangelist

• The Evangelists know how to educate people on what the idea is and help them understand it. Evangelists are great people to help build support for an idea internally, and also to help educate customers on its value.



How do you organize your Innovation teams for success?


So what questions should we ask when we conduct a Nine Innovation Roles workshop?


Question 1

Revolutionary

Conscript

Connector

Artist

Customer Champion

Troubleshooter

Judge


What kind of innovator are you?


Question 2

Revolutionary

Conscript

Connector

Artist

Customer Champion

Troubleshooter

Judge


Which of these roles is most scarce in your organization?


Question 3

Which roles are missing on your team?


Question 4

What is the impact of those missing roles?


Question 5

How should you organize your innovation teams for success?

Revolutionary

Conscript

Connector

Artist

Customer Champion

Troubleshooter

Judge

Magic Maker Evangelist © Braden Kelley 2010



Download the design for FREE

to print at cost with adMagic or locally with your printer.



http://www.admagic.com/customplayingcards.html

Or contact me for a workshop/keynote

“To be a rock star, you have to play music people want to listen to…and pay for.”

- @innovate

Here is where to find me: Braden Kelley +1 (206) 349-8931 [email protected] http://innovationbonfire.com

*This presentation is provided for non-commercial purposes Service providers need a license to use it in paid workshops


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