ninja google analytics tutorial part 2: audience data
TRANSCRIPT
WW
W.M
ARKE
TIN
GU
.NIN
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|Pr
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ble
Onl
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ketin
g fo
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ses AUDIENCE DATA
2
AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from geographically?
How do people find our site?
Where are they coming into the site?
What devices are they using?
Which phrases are they finding us with?
What are they doing once they’re here?
Demographics Which traffic sources are performing best?
Where are they leaving?
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses AUDIENCE DATA
Analytics can teach us about who our visitors are, allowing us to:
1. Fine tune our marketing strategy to bring in more of the right sort of visitors
2. Angle our content to match the audience
3. Learn which audiences our message resonates with
3
WW
W.M
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ses KEY INSIGHTS
1. Demographics
2. Interests (basic)
3. Geography
4. Devices
4
WW
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ses DEMOGRAPHICS
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1. Age Breakdown 2. Gender
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ses INTERESTS
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This is interesting, but NOT gospel
WW
W.M
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ses GEOGRAPHY
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WW
W.M
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ses DEVICES
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WW
W.M
ARKE
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ses UP NEXT…
9
AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from geographically?
How do people find our site?
Where are they coming into the site?
What devices are they using?
Which phrases are they finding us with?
What are they doing once they’re here?
Demographics Which traffic sources are performing best?
Where are they leaving?