nintendo - video game at its finest

NintendoVideo game at its finest

by: camilo Gonzalez

Nintendo - Background history

- Nintendo started out as a toy and card games games store.- Nintendo was located in Kyoto, Japan.- Creator of some of the best games in History (Mario, Donkey Kong, Super Smash bros, etc )- Creator of some of the hottest Video Game consoles until now (Nintendo DS, Wii, WiiU, Game Boy, Game Cube, Nintendo 64, etc).

Nintendo - Pictures

Nintendo - themes

For Nintendo I chose the the following theme:

Power & innovation

Nintendo - Power & innovation

Nintendo has always shown power throughout the history. Every product they make, is targeted to give more control or power to the user to enjoy their game however they want. for example, when Nintendo switch from making cards to making video games, it is very evident that they had to think on ways to give more "control" to how the user can manipulate their game.


Nintendo had to think how to use technology to allow the user to control their game. Before, games were mostly based out of luck (card games) but then after nintendo made their consoles, the users were able to control their strategy and enjoy their game in different ways.


(you win this game based on your luck) (you win this game depending on your skills and strategy).

Before After

Nintendo - Evidence of power & innovation

I figured the theme of Nintendo by analyzing the slogan, the reason why it was change, and

the time when they change it.


1."Now you are playing with power". This was nintendo's first slogan, and it was first released when their first gaming system came out (Nintendo entertainment system). I think that the reason why they chose to use this slogan is because they wanted to share their message, people are now able to control their game. Remember that before nintendo's console was invented, people would be playing cards in which they had no control over how to control/link together their interactions and skills with the actual game. With the introduction of the nintendo entertainment console, people were able to use their strategy and skills to manipulate the way they wanted to play the game. Nintendo had to create games from the ground up in order to be able to add technology and power to it. They change the idea of "card games" and create something new. This is evidence of innovation. Nintendo change the gaming style.

Nintendo - exampleFor example. This picture is a screenshot of one of the games that nintendo made (mario bros). In this screenshot we can see that the user can select or use many different ways to solve the problem or beat the game. In this case the player has to find a way to go over the turtle without getting points off. The player gets to do what he/she thinks is the best way to solve the problem. This shows that nintendo is giving power to the players over what they can do with their game. This is also shows the innovation of nintendo because they had to create stories and characters with different personalities so that the game can be interested.


"who are you".this was nintendo’s slogan when the gamecube came out. this slogan had a different meaning from all the other slogans and it was also part of a huge changing point in the gaming community. When the gamecube came out, it was capable to run 3D games. Because the developers were able to run “bigger” and more “advanced” games in the gamecube, they were starting to develop many different kind of games. Before, they were only developing 2D platform games, but when the gamecube came out, developers started to use this console to make games that were reflected in “real life situations”. At this point videogames started to get more realistic and started to get a more “human like” this moment was crucial because it inspired a new type of gaming era, which we live in. This slogan also stresses the theme of innovation. Nintendo had to adapt to that specific time in order to be up to date with the new technology, and had to think and elaborate new ways of playing a game like adding multiplayer so that people could play with all theirs friends at once, or adding 3D characters.

Nintendo - example

For example. This picture is one of the screen shots of a very famous game in all of the nintendo consoles. In this picture we can see how this game (Donkey kong) changed over time thanks to the innovation of nintendo. In the first screenshot we can see how the game first originated. It was a 2d 8 bit based game. After a couple of years and the release of more powerful consoles, nintendo was able to put a complete 3D game with the capabilities of using different ways to control each character.

(change over time)(The bubble is indicating how

to control that specific character)


”this is how U will play next” . this slogan was released when the wiiU came out to the market. WiiU is the latest gaming console nintendo has (until now). This new console had a totally different way of gaming.This gaming console has a touch screen, connects to the tv, has multiplayer, a mic, its capable of running all sorts of games, and it is portable. Nintendo had to go back in time and connect all the technology they used in the past and blend them together with all the new recent technology, for example touch screens. they also had to think on how using all of this technology can benefit the users experience as well as how each game should connect the story with the new technology to make a mote realistic game experience.This is very concrete evidence that throughout the whole history of nintendo, they had to be very innovative in their work to bring the best to the gamers (gaming audience), as well as bringing power by making all sorts of ways people can controll one or even all character in the game.

Nintendo - exampleFor example. In this pictures we can see how nintendo connected all the technology they used before with the latest technology. They brought classic games and added new ways to view it, control characters, and share what you do. This are some of the things nintendo did. We can see different ways of controlling your games, like moving the WiiU to the sides. We can also see how nintendo change the way of sharing games. People can be playing in their portable game system and view it on the TV for other people to watch. This are some illustrations on how nintendo shows power and innovation. They have shown this not only in one generation, but through their whole history.

Nintendo - video

(Click on the image to view video)

http://www.youtube.com/watch?v=eMhFA5izRgQ

nintendo - video game at its finest

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