nintendo wii
DESCRIPTION
nintendo Wii marketing strategyTRANSCRIPT
NINTENDO WIIMARKETING MANAGEMENT
Dr. Josh
Team Mates:
1. Henky (M9721813)
2. Louise (M9821808)
3. Pratiwi (M9821802)
4. Jenni (M9821811)
5. Sam (M9821803)
6. Vivi (M9821013)
What Wii means…
Nintendo spells "wii" with two lower-case "i" characters means :to resemble two people standing side by side, representing players gathering together.
Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak.
No confusion. No need to abbreviate. Just wii. .
QUESTION 1
• What strategy used by Nintendo that makes Wii a success? Describe it by marketing mix.
SWOT
STRENGTH
Innovative and simple game-play all age
Low cost hardware and software
OPPORTUNITY
• Penetration of new markets in ME / Europe/
Asia • Marketing to novice
gamers including seniors and adults
WEAKNESS
Joystick liability Limited selection of
software
THREAT
• lack of software selection and sophistication of games.
• Software developers abandon game development
Marketing Objectives
• to attract new customers and explore new opportunities by launch “Wii Fit” and the Wii Balance Board being health and reduce some degree obesity levels by getting gamers moving around.
expand the uses of the Wii1
2
Marketing Strategies
PRODUC
T
PRICE
PLACE PROMOTION
Wii
motion sensitivity
IR sensors
a port to allow for a variety of controller
Add-onse.g : chuck
classic controller can also be used
for many Wii
PRODUCT
redesigned the controller
to make it easier and more
natural to play the games.
PRICING
keep cost at $250.00 while XBOX and PS3 over $ 350
Wii games cheaper $ 10 than XBOX and PS 3
offering various accessories to generate revenue
PROMOTION
• Mass Selling• Uses intermediary(GameStop,
hypermarket, mall)• Uses both Push / Pull Techniques
– Majority Pull• Pushing is used by advertising through
commercials, ads, circulars, magazines, and internet.
• Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.
PROMOTION
Nintendo has included a free game with each Wii unit--other systems, they increase the price by $20-50.
they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others.
Nintendo's WiFi connection is free and
offers many nice updates
PLACE
In the United States there are 2 distribution centers:• Redmond, Washington• Atlanta, Georgia
Retailers get their inventory directly from Nintendo.
Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales.
Nintendo has distribution centers around the world. Each distributing the regions versionof Nintendo’s systems or games.
QUESTION 2
• What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit
http://www.xbitlabs.com
PRODUCT LIFE CYCLE
Based on the sales :•Keep increasing•Last sales not significant
Stages :Growth - early
maturity
suggestions
Make more consoles available at Christmas time
Market new or better games
Release different editions such as
colours
Advertise unique points against
newer consoles
Wii Competition Wii CLUB
CONCLUSION
• NINTENDO Wii :– Introduce different experience In
playing game– Pioneer of motion game– Need to improve the product since
they are entering the maturity stage
THANK YOU