nintendo wii

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NINTENDO WII MARKETING MANAGEMENT Dr. Josh Team Mates: 1 . Henky (M9721813) 2 . Louise (M9821808) 3 . Pratiwi (M9821802) 4 . Jenni (M9821811) 5 . Sam (M9821803) 6 . Vivi (M9821013)

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nintendo Wii marketing strategy

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Page 1: Nintendo Wii

NINTENDO WIIMARKETING MANAGEMENT

Dr. Josh

Team Mates:

1. Henky (M9721813)

2. Louise (M9821808)

3. Pratiwi (M9821802)

4. Jenni (M9821811)

5. Sam (M9821803)

6. Vivi (M9821013)

Page 2: Nintendo Wii

What Wii means…

Nintendo spells "wii" with two lower-case "i" characters means :to resemble two people standing side by side, representing players gathering together.

Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak.

No confusion. No need to abbreviate. Just wii. .

Page 3: Nintendo Wii

QUESTION 1

• What strategy used by Nintendo that makes Wii a success? Describe it by marketing mix.

Page 4: Nintendo Wii

SWOT

STRENGTH

Innovative and simple game-play all age

Low cost hardware and software

OPPORTUNITY

• Penetration of new markets in ME  / Europe/

Asia • Marketing to novice

gamers including seniors and adults

WEAKNESS

Joystick liability Limited selection of

software

THREAT

• lack of software selection and sophistication of games.

• Software developers abandon game development

Page 5: Nintendo Wii

Marketing Objectives

• to attract new customers and explore new opportunities by launch “Wii Fit” and the Wii Balance Board being health and reduce some degree obesity levels by getting gamers moving around.

expand the uses of the Wii1

2

Page 6: Nintendo Wii

Marketing Strategies

PRODUC

T

PRICE

PLACE PROMOTION

Wii

Page 7: Nintendo Wii

motion sensitivity

IR sensors

a port to allow for a variety of controller

Add-onse.g : chuck

classic controller can also be used

for many Wii

PRODUCT

redesigned the controller

to make it easier and more

natural to play the games.

Page 8: Nintendo Wii

PRICING

keep cost at $250.00 while XBOX and PS3 over $ 350

Wii games cheaper $ 10 than XBOX and PS 3

offering various accessories to generate revenue

Page 9: Nintendo Wii

PROMOTION

• Mass Selling• Uses intermediary(GameStop,

hypermarket, mall)• Uses both Push / Pull Techniques

– Majority Pull• Pushing is used by advertising through

commercials, ads, circulars, magazines, and internet.

• Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability.

Page 10: Nintendo Wii

PROMOTION

Nintendo has included a free game with each Wii unit--other systems, they increase the price by $20-50.

they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others.

Nintendo's WiFi connection is free and

offers many nice updates

Page 11: Nintendo Wii

PLACE

In the United States there are 2 distribution centers:• Redmond, Washington• Atlanta, Georgia

Retailers get their inventory directly from Nintendo.

Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales.

Nintendo has distribution centers around the world. Each distributing the regions versionof Nintendo’s systems or games.

Page 12: Nintendo Wii

QUESTION 2

• What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit

Page 14: Nintendo Wii

PRODUCT LIFE CYCLE

Based on the sales :•Keep increasing•Last sales not significant

Stages :Growth - early

maturity

Page 15: Nintendo Wii

suggestions

Make more consoles available at Christmas time

Market new or better games

Release different editions such as

colours

Advertise unique points against

newer consoles

Wii Competition Wii CLUB

Page 16: Nintendo Wii

CONCLUSION

• NINTENDO Wii :– Introduce different experience In

playing game– Pioneer of motion game– Need to improve the product since

they are entering the maturity stage

Page 17: Nintendo Wii

THANK YOU