nipping social media disasters in the butt

29
Anand Pallegar [email protected] Twitter.com/atlargeinc

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Social media nightmares keeping you up at night? This presentation focuses on averting social fiascos before they occur and handling them with poise when there's just no way around them.

TRANSCRIPT

Page 1: Nipping Social Media Disasters in the Butt

Anand [email protected]

Twitter.com/atlargeinc

Page 2: Nipping Social Media Disasters in the Butt

GET YOUR GEEK ONSIDESTEPPING SOCIAL MEDIA LANDMINES

Page 3: Nipping Social Media Disasters in the Butt

B E K N O W N .

Hello...

My name is Anand. I am a huge geek.

Page 4: Nipping Social Media Disasters in the Butt

B E K N O W N .

So, what does a landmine look like?

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

Why did Carroll’s videos garner so much attention?

What options did United have once the videos had been launched?

Could United have anticipated this situation, and if so, what could it have done to minimize the damage to its brand?

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B E K N O W N .

Establishing the rules of engagement in Social Media

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B E K N O W N .

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B E K N O W N .

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B E K N O W N .

1. Not having a social media policy

2. Not communicating the policy

3. Not enforcing the policy

4. Thinking delete = delete

5. Thinking personal posts aren’t reflective of the organization

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B E K N O W N .

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B E K N O W N .

Best Practices in Social Media for Government

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B E K N O W N .

1 - Mission drives everything; clarity is crucial.

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B E K N O W N .

2 - Let policy guide, but not paralyze.

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B E K N O W N .

3 - Know the environment

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B E K N O W N .

4 - Consider a pilot as a proof-of-concept

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B E K N O W N .

5 - Secure support of senior leaders (HiPPO)

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B E K N O W N .

6 - Create internal cross-functional alignment

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B E K N O W N .

7 - Roll out, don’t launch

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B E K N O W N .

8 - Listen and adapt as needed

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B E K N O W N .

It is always Day 1

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B E K N O W N .Resources

[email protected]

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Anand Pallegar941.320.3400

[email protected]

Twitter.com/atlargeincFacebook.com/anandpallegar