nirsa 2012 marketing institute presentation
DESCRIPTION
This was my presentation about using Social Media/New Technology for Campus Recreation Marketing departments.TRANSCRIPT
The New Age of Marketing:!Using Technology to Your Advantage
Presented by:
Stacy Jill Calvert Southern Illinois University Carbondale"
Recreational Sports and Services
Print !is !
Dead
Let Me!Tell You Why
In Traditional Marketing Practice
For Today’s !College Student
It’s a!Conversation
So. . .how do I reach them?
The Power of the Visual
Document Everything!
POST, POST, POST
and I mean Everything!
“If You Build It”
Our “Studio” 2 GoPro cameras +!
4 iPads +1iPod
A lot of creativity! =
Photo Workflow Example
Step One: Photo Editing
Photo Workflow Example
Step Two: Add Text
Photo Workflow Example
Step Three: Share!
Video Workflow Example
Step One:!Choose Video
Video Workflow Example
Step Two:!Add Titles
Video Workflow Example
Step Three:!Add a Photo
Video Workflow Example
Step Three:!Add Some Music
Video Workflow Example
Step Three:!Upload and Share!
What are Your Needs?
Experiment! h$p://bit.ly/NMI2012-‐NewMedia
Discussion
Questions?