DIGITAL MARKETINGLEARNING PATH

Get mentoring from top business experts and professionals insearch engine optimization(SEO), social media, pay-per-click,

web analytics, mobile, and email marketing. After completing adigital marketing course, you will get a certification,

personalized coaching, and job support.

DIGITAL MARKETINGLEARNING PATH

Learn digital marketing skills and be a certified digital marketer

HIGHLIGHTS OF THE Learning Path

80+ Hours of Online training

1:1 Mentoring

Career Service and Placement opportunity

Learn from Top Digital Marketers

Learn 12+ Tools

2000+ Certified Learners

Start Your Application

Board Infinity is a full-stack career platform for students andjobseekers enabled by personalized learning paths, career coaches andaccess to opportunities. Be it a career transition, your first job, campusplacements preparation or any career guidance. Board Infinity is a one-stop solution to all your career needs.

WHO ARE WE?

Students ∞

Coaches

Colleges ∞

Employers

Students ∞

Employers

Enable meaningfulconnections between students and coaches.

Coach and train collegestudents and provide

employers withbusiness ready talent.

Connect talent tothe right

opportunities.

Abhay Gupta, Co-FounderSPJIMR, Mumbai

Sumesh Nair, Co-FounderSPJIMR, Mumbai

MEET OUR CO-FOUNDERS

WHAT IS DIGITAL MARKETING?

Digital marketing is the marketing of products or services using digitaltechnologies, mainly on the Internet, but also including mobile phones,display advertising,and any other digital medium. Digital marketingchannels are systems based on the internet that can create, accelerate,and transmit product value from producer to the terminal consumer bydigital networks.

WHY TO DO DIGITAL MARKETING?

Ears up! 2022 Digital Marketing Industry will generate more than 20Lakh jobs in India. Taking this opportunity we've built a Learning Pathwhere you’ll learn all the Digital Marketing skills which will help youland a lucrative job in the industry. This Learning Path is built for careeraspirants who want to build a career in Digital Marketing from theground up.

This program equips learners with the key concepts and practical skillsto build a career in marketing in the digital age. Throughout theprogram, learners will engage in problem-solving and analytical thinking,gaining expertise in Facebook Marketing, Email Marketing, SearchEngine Optimization, Google Ads, Google Analytics, Social MediaMarketing, Content Creation, and Web Analytics. You’ll learn how tocreate Email Campaigns and workflows and retargeting emails to getsales lead for your product.

At the end of the course, you’ll work on three assignments, which willgive you practical exposure on how to handle social media profiles, howto create and execute Ads on social media profiles and Google.Additionally, these project will help you understand how to Segmentand target the consumer by positioning your promotions at the rightplace. After this, you will also get a broader understanding of how toanalyze the results, measure success.

OUR ACHIEVEMENTS

On top of that, you will get personalized career coaching session forresume building and interview preparation. Get placement assistanceuntil you land your dream job.

Best Employability Award 2020Best Employability Award 2020Best Employability Award 2020

SALIENT FEATURES OF THECOURSE

Teaching assistance

WHO SHOULD TAKE THECOURSE?

40+ Hours of Hands-on Assignments and Projects

Career Services andPlacement opportunity

Lifetime Access to Latest Content, Blogs

Weekly Guest Sessionsand Workshops

24X7 Support through Discussion form

1:1 evaluations andDoubt clearingsessions

Build your Softskills

Any College Fresher Student, 0-4 Yrs Experience. Bachelors, MBA Students, Admin and Sales Professionals

Consumer Behavior

Social MediaMarketing

Paid Advertising

Search EngineOptimization(SEO)

-Live Projects-Case study

-Live Projects-Case study

Live Projects-Case study-

Live Projects-Case study-Hackathon-

-Live --Projects

Live Projects-Case study-

Search EngineMarketing(SEM)

WebAnalytics

Career Services &Placement Preparation

4-6week

7-8week

2-3week

9-10week

2week

11-12week

13week

1week

Fundamentals ofDigital Marketing

ABOUT THE COURSE

Start Your Application

vs Board Infinity Learning Path

Othercourses

More than 95%

Job Guarantee Cash Back (CurrentPlacement Rate -> 85%)

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Course Completion Rate

Placement Services

Live Classes with Top Industry Experts

Dedicated Student Mentor

1:1 Doubt Clearing Sessions

1:1 Placement Preparation

Live Projects & Hackathons

Continuous Mocks, Viva andFeedback Sessions

Personalised Course Structure

Industry Guest Lectures

Electives & Specializations

Less than 20%

No

No

No

No

No

No

No

No

No

No

WHY BOARD INFINITY LEARNINGPATH?

Start Your Application

As rightly said by Peter Drucker - “The aim of marketing is toknow and understand the customer so well that the productor service fits him and sell itself.” Similarly, the module“Fundamental of Marketing” is aimed to inform our learnerabout the marketing concepts, building right strategies andimplementing output oriented plans. The concepts planned tocover in this module are -

4P’s and C’s of marketing and their importanceSTP of marketing and product mixCompetitor AnalysisBranding definition and conceptsFundamentals of Digital Marketing and marketingstrategiesMarketing Funnels and Concept of CRM

WHAT WILL YOU LEARN

Fundamental of Digital Marketing

Consumer Behavior

Definition of Consumer and types of Consumer BehaviorEvolution of ConsumerDifferent types of MarketsStudy of Consumer BehaviorExplain Buyer’s journey

To market the product, the very first step any marketer oughtto know is to understand its customer segment. The conceptsplanned to cover in this module are -

Social Media Marketing trends and its impact onbusinessesOnline Reputation Management (ORM)Affiliate MarketingDigital marketing AuditingBranding and Quality contentViral Marketing and Influencer MarketingFacebook and Instagram MarketingLinkedIn MarketingYoutube & Quora Marketing.

As per the latest market trend, Social Media Marketing isknown to be the most trending job in the market, be it fulltime or freelanced. And according to research, about 60% ofa company's business is influenced by its social media trend,which includes the online reputation as well as onlinemarketing of the product through various media platforms.The concepts planned to cover in this module are -

Social Media Marketing

Just like the definition of the title, the module is aimed toteach our learners the techniques to increase the visibility ofthe page on SERPs, ie Search Engine Result Pages. There arevarious SEM platforms which help a digital marketer toincrease its visibility whenever a customer searches for theparticular product. The concepts planned to cover in thismodule are -

Types of Ads and Campaign BuildingLead Generation and creating impressionsAd auctions and Ad PoliciesBidding Strategies and Keyword SearchesRemarketingDesigning Landing Page

Search Engine Marketing(SEM)

Paid Advertising

Organic VS Inorganic SearchContent Creation strategiesEmail MarketingCreating Interactive and Engaging ADs on Social platformsIntroduction to SMS MarketingFunnel Marketing

The core objective of Paid Advertising Module is to guide ourlearners to understand the various means of digitally advertisingyour Ads on live platforms. Learning the difference betweenOrganic and Inorganic traffic generation. Building the PPCcampaigns and broadcast your ads with high generated webtraffic. The concepts planned to cover in this module are -

What is SEO?On-page Vs Off Page and ropes of Technical SEOKeyword AnalysisSEO Analytics and Content OptimisationWebsite Performance and Website ArchitectureLink Building and Link ValuationGoogle Tag masterWebmaster tool

As per the experts, the greatest advantage of mastering SEOis it will help any individual to create pay free Ads on searchengines but to customize the target audience and boost thesale. Also, SEO is just not about improving the search engineresult, but to create a better experience for users visiting thewebsite. The concepts planned to cover in this module are -

Search Engine Optimization(SEO)

Implementing campaigns isn't enough, tracking them todecipher performance is a must. In this module, you will learnhow to analyse the results of the campaigns executed, usageof google analytics and report generation. The conceptsplanned to cover in this module are -

Web analytics BasicsConversion Rate Optimisation TechniquesGoogle analyticsContent Performance AnalysisHow to create customized reports, insights and actionpoints.Goal planning and goal implementationA/B Testing and Attribution Modelling

Web Analytics

Career Services and Placement Preparation

Your technical knowledge sounds but you are not getting a joboffer, Wonder why? It may be because of your lack of softskills. This module will guide you in building your soft skills. Itwill also help you in creating and maintaining your portfolio,how to search for jobs along with tips for cracking interviews.

Role Clarity

Career Service and Placement Preparation

We provide 1:1 placement coaching in a series of sessions

Knowledge Check

Project Assignment

Project evaluation and Development

Resume Building

Mock Interview

Start Your Application

TOOLS YOU WILL BE LEARNING

Start Your Application

Consumer Research

PROJECTS

Build Social media campaign

SEO optimization

Start Your Application

PROJECTS

Build demo Facebook ads

Google ads

Email Marketing Campaign

Start Your Application

DDigital Tree

Madison World

OUR COACHES

Ashwini Desai

Milan Modi

CEO,

Account Controller(Group Head),

Tata AIA Life Insurance

iSchoolConnect

OUR COACHES

Altamash Aslam

Malavika Issar

Senior Manager,Digital Experience

Marketing Manager,

Disney India

Google

OUR COACHES

Praful Jain

Richa Chopra

Lead - DigitalMarketing & Research

Ad Sales

OUR COACHES

ALTAMASH ASLAMAd Sales,

Disney India

RICHA CHOPRA

Lead - Digital Marketing &Research, Google

PRAFUL JAINMarketing Manager,

iSchoolConnect

MALAVIKA ISSAR

Account Controller(Group Head),

Madison World

CEO,DDigital Tree

ASHWINI DESAIMILAN MODI

Senior Manager,Digital Experience,

Tata AIA Life Insurance

Start Your Application

SAY ABOUT OUR COURSE?WHAT OUR CERTIFIED STUDENTS

Vedant Sharma

Abhi Nandan

Board Infinity has exposed me to a newcareer opportunity of Digital MarketingCourse. With the online learning facility, Icould complete my course seamlessly atconvenience and with such great teachingtechniques.

The online workshops, live projects, doubtclearing sessions with impeccableexperience of handling students coachesprovided major value is my experiencewith Board infinity. I'd recommend themwith my full heart and belief. Rather than isay they are not teaching, they are trainingfor our life time.

Digital Marketing Executive, Knorex

Book a call with An Alumni

Digital MarketingACCENTURE

System Programming

DR BABASAHEB AMBEDKARTECHNOLOGICAL UNIVERSITY

NIRANJAN TEMBE

Digital MarketingSONY LIV

SHARVARI DETHE

MBA/PGDM

JYOTI DWIVEDIRONAK ADVERTISINGCustomer Relationship

Management

ANDROMEDADigital Marketing

CAREER TRANSITION OFOUR LEARNERS

Book a call with An Alumni

SAY ABOUT OUR COURSE?WHAT OUR CERTIFIED STUDENTS

Sanat Mandi

Prerana Ramteke

The whole Digital Marketing Course wasstructured very well. It was nice to learnfrom a few different digital marketingcoaches since it felt like I was learning eachtopic from an expert who has specialized inthat domain. Even during this lockdownsituation, I was able to find a digitalmarketing internship at rosebazaar.in withthe help of the Board Infinity Learning Path.

Due to covid and the job market beingseverely hit, getting the desired job isextremely difficult. My passion lies in digitalmarketing with a sprinkle of analytics andtook an online learning path at BoardInfinity. I cannot thank the placement teamfrom Board Infinity enough who set up manyinterviews for me and helped me get a goodjob at Andromeda.

Digital Marketing Intern, Rozebazaar

Social Media Manager. Andromeda

Read Full Story

Read Full Story

Book a call with An Alumni

PRERANA RAMTEKE

B.COM

ANDROMEDA

WILSON FERNANDES

APNA PAISASocial Media Marketing SEO

ANSHULIKA SINGH

ANDROMEDAEmail Marketing

B.SCSPORTS MGT.

CAREER TRANSITION OFOUR LEARNERS

Book a call with An Alumni

SAY ABOUT OUR COURSE?WHAT OUR CERTIFIED STUDENTS

Anshulika Singh

Ayushi Joshi

I completed a digital marketing course frombroad infinity. I was taught by digital marketingcoach Mukund Matta. And he is one of thebest teachers I have ever met in my entire life.They offer special training for placements andgot a job as an email marketer at Andromeda.My suggestion would be only one - just listento your coach, practice whatever you aretaught by picking up internships and projects.

Board infinity helped me to learn new skillsand to know about career opportunities indigital world. The ease with which tutorhelp us to understand the concepts in veryruminative. They helped me to add on myopportunities in this very competitivemarket with great ease

Email Executive, Andromeda

Read Full Story

Book a call with An Alumni

As a part of this program, we will help you achieve belowmentioned courses -

CERTIFICATES

Start Your Application

200+ POTENTIALRECRUITERS

Start Your Application

PROGRAM FEE WHICH ENSURESYOU WIN IN ALL SCENARIOS

With Board InfinityWith Other Pure

Income Share Agreement

You pay your fee intwo parts1) Training fee as65,0002) ISA Fee as 42,000

At least 15% of yoursalary for 3 years.

(Let’s consider you geta job of 6 Lacs which

means you will pay~6,356 Rs for 3 years,that is ~2,25,000 Rs.)

You get job on your own(Do not use the

placement service)

You get job through us

Rs 6500070% Cost Saving

Rs 2,25,000

Rs 1,07,000 50% Cost Saving

Rs 2,25,000

vs

Start Your Application

COURSE FEE AND REGISTRATION

Duration of theCourse

4 months + 2 monthsplacement training

Income ShareAgreement (ISA)

1 Year

Payments Mode

Credit/Debit Card,Bank Transfer or

Cheque

How to Register

Call at +91-8879654341 or

mail us at

connect@boardinfinity.com

EM I

no cost EMI

WeeklyCommitment

10 to 12 Hours

(A) Training(i)(Live classes, Workshops, 1:1 coaching, Projects, Doubt clearing sessions, Hackathons etc.)₹45,000 + 18% GST (35% OFF) ₹70,000

Start Your Application

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