NISO Webinar: Taking Full Advantage: Discovery of Open Access Content

May 8, 2013

Speakers:

William Gunn, Head of Academic Outreach – MendeleyTamar Sadeh, PhD, Director of Marketing – Ex Libris

Christopher Erdmann, Head Librarian, The John G. Wolbach Library Harvard – Smithsonian Center for Astrophysics

http://www.niso.org/news/events/2013/webinars/open_access

Discovery and Re-use of Open Access Research

William Gunn, Ph.D.Head of Academic OutreachMendeley

@mrgunn

How do people discover research?

If you’re a publisher, you survey and find this

• Browsing the journal• Google Scholar• TOC alerts• RSS feeds• Library catalog referrals

If you’re a librarian, you may think this

• Google Scholar• Library catalog• Actually going to the

library• TOC email alerts• RSS feeds

J Med Libr Assoc. 2010 January; 98(1): 73–81. http://dx.doi.org/10.3163/1536-5050.98.1.019

If you’re a scientist, you ask your colleagues and they

tell you this

• Google Scholar• Via email from

PI/colleague• Library catalog• from web forum• #icanhazpdf

There’s a lot of pent up demand

• Pubmed Central downloads are about 50% from non-institutional domains.

• Searches landing on Arxiv are often from non-institutional domains

• Nurses• Small business• Interested public / lay

scientists

The difference in the two types of discovery is that

one is social

Not Social∙Search∙Email alerts∙RSS feeds∙Browsing journal websites

∙Visiting the library

Social∙Emails from colleagues

∙links shared on social networks

∙web forums∙shared servers

Obviously, open access research has an advantage

here

http://www.asis.org/Bulletin/Apr-13/AprMay13_Lin_Fenner.html

data from Mendeley readership

data from a sample of 500k papers from Pubmed published in 2012

altmetrics show broader impact a work

http

://arxiv.o

rg/h

tml/1

20

3.4

74

5v1

An example of re-use

Without open data, this wouldn’t be possible!

www.mendeley.com

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Ex Libris Primo Support for Open Access

Tamar Sadeh, PhDNISO Webinar: Taking Full Advantage: Discovery of Open Access Content

May 8, 2013

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2013

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Interest from funding bodies

Institutional mandates

Costs and budgets

Grass roots uprising

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Backing of governments and funds

Growing awareness

Sustainable business models

Clear benefits for the community and

for individuals

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Open access publishing has become a real

option for researchers

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Current Practices

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The Gold Model

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The Gold Model

Direct Delayed Hybrid

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The Green Model

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dissertation post-print

preprint self-archived research_data thesis

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Barriers?

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Barriers?

Cost Credibility Discoverability

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Barriers?

Cost Credibility Discoverability

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SOAP

Study of Open Access Publishing

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• Graph from SOAP

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Credibility

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advertising branding editing

editorial_board formatting graphic_art graphs marketing

peer_review proof_reading

selling selecting typesetting

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Discoverability

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How would a reader know of the open-access publications?

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A new journal?

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Hiding in a subscription journal?

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Deposited in an institutional repository?

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Australia5%

Austria1% Belgium

2%Canada

3%Czech Republic

4%Denmark

2%France

1%

Germany6%

India1%

Ireland2%Italy

3%Japan

1%

New Zealand4%

Norway3%

Peru1%Poland

2%Russia1%South Africa

1%

Spain6%

Sweden3%

Switzerland2%

The Netherlands1%

United Kingdom24%

United States17%

Vietnam1%

Distribution by Country

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Research Datasets

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Altmetrics

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Opportunity for libraries and researchers

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Thank You!

Tamar Sadeh, PhDtamar.sadeh@exlibrisgroup.com

NISO Webinar:Taking Full Advantage: Discovery of Open Access Content

NISO Webinar • May 8, 2013

Questions?All questions will be posted with presenter answers on the NISO website following the webinar:

http://www.niso.org/news/events/2013/webinars/open_access

Thank you for joining us today. Please take a moment to fill out the brief online survey.

We look forward to hearing from you!

THANK YOU