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Nissan CSREV Demo Programwith Fleet Forum

Christopher Benardis03 April 2014

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EV Demo Program: why? Background: Nissan corporate societal responsibility

Blue Citizenship: 1 program, 3 pillars• Sustainability• Mobility• Community

A strategic and integrated notion

A shared vision:• Defined by global, supported by regional and local entities• Involving Nissan employees in its programs and activities• Enriched by both top-down and bottom-up approaches

An increasing number of opportunities, events, programs

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Nissan CSR platform: Blue Citizenship

Enriching people’s lives

TR

US

TAMIE CSR Stakeholders

CSRPerformanceImprovement

CSRCommunications

EmployeesShareholders SuppliersDealersCustomers Partners

Level 1

Nissan Blue Citizenship

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Sustainability + Mobility + Community

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EV Demo Program: backgroundProgram descriptionNissan Group to collaborate with Fleet Forum to provide a free of charge Nissan LEAF to non-profit organizations for a 6 month-loan

Objectives for Nissan Develop Nissan CSR through a project in partnership with Fleet forum, and its members, which all have a high societal impact

Support non profit organisations:• Through an advanced but pragmatic approach to green mobility• Thanks to an expertise and a confirmed EV leadership

Convey positive messages about electro mobility

Engage with humanitarian actors and understand their expectations/needs

Convince on green fleet potential

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EV Demo Program: project Structure

Leasing Companies

NPO NPO NPO

Project management & budget holder

MOU & DA

Local fleet sales

Coordination of PR in Europe

EUROPE OPERATION

Rent Nissan LEAF

PartnershipNITCO

Payment

Use LEAF for at least 6 months

NML CSR Fleet Forum

ZE COM(NML)

NITCO-E

Nissan NSCsGB,Switzerland, Italy

Fleet sales

Project leader in Europe

Communication in each countries

Support to NML CSRon ZE communication

A truly transversal project:Nissan CSR in Japan to lead the project, supported by regional officeInvolvement from key functions (ZE, Communications, fleet, etc)Collaboration with local entities (Switzerland, Italy, UK)

Direct communication

OC-E Office (AMIE CSR)

ZE COM(NESAS)

Local: UK, SWI, ITA

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EV Demo Program

Program opened to all Fleet Forum members

Call for participation (Fleet Forum – members)

Contract signature (Nissan – members)

Delivery of the vehicle (Nissan – members)

Follow-up (Members – Nissan – Fleet Forum)

Closing (Nissan – members)

Feedback review (Nissan – Fleet Forum - members)

Conclusion (Fleet Forum – Nissan – members)

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EV Demo Program

Program covering 5 loans in 3 European countries.

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Nissan LEAF driven by participants

UNHCR Geneva UNHCR Geneva ICRC Geneva ICRC Geneva

WFP

Ita

ly

WFP

Gen

eva a

nd

IC

RC

The program covered:5 loans (5 offices) 4 organisations (UNHCR, ICRC, WFP, IRW)6 months minimumin 3 different countries (Switzerland – Italy – UK)

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Partners feedback

Chance to test-drive the vehicle on a long loan, to really test it with local facilities constraints, drivers profiles and daily use

No time and budget spent for fuel: real savings for our office If you want to buy it, the car itself is still expensive Zero noise: can be appreciated … or not! No problem with the range…in fact Type (segment) of vehicle not matching our needs Discovery of EV ‘side effects’: increased safety, attitude change toward ‘eco

driving’ Dashboard not that intuitive, you need to ‘interprete’ the (too many)

information (does not match our needs) Created great interest among our employees and visitors Conveyed positive messages on our own objectives in term of CO2 emission

reduction, pollution control and budget constraints

Intuitive and simple to operate

vehicle

Even on snow the

car behave very well !

Simplify dashboard (not always easy to

use/understand)

Good PC but maybe a van

would be more appropriate for

us

Car size is too big (for our current use)

Better exterior than

interior

Good performance

and acceleration

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Nissan EV Demo Program: conclusions

Give a more tangible approach of electro mobility to non profit organisations

Support CSR development through Blue Citizenship program activities

Encourage openness to partnerships and collaborations

Promote electro mobility and facilitate access to new technologies

Mutually reinforce brand image and develop internal interest, curiosity, pride

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Thank you!

Enriching people’s lives